An independent film distributor would be best for our film. Smaller distributors can only release films on DVDs and Blu-Rays, fitting our film's working class target audience. Specifically, Warp Films would be a good choice as they specialize in similar small British crime/drama films that have found critical and financial success on DVD. Our film is also best suited to an independent art house cinema given its niche working class male audience, unlike large blockbusters shown in multiplexes. With a small budget, online and YouTube marketing would be most cost effective.

1. Question 3
What kind of media institution might distribute your media product and why?
A film distributor is a company that is responsible for the marketing of a film. It does things such as
sets a release date for the film and also how it is to be viewed such as in cinemas or for home
viewing. If the film distributor owns the cinemas or the film distribution networks then it will do this
directly, also through theatrical exhibitors and other s0ub-distributors. However, smaller, more
limited distributors will only be only to use smaller products such as DVD’s or Blu-Ray’s.
For our film we would need a smaller, independent film distributor. This is because it is not the
genre of film that everyone would go and see as our film’s target audience is people of the working
class, so it would only need to be released on DVD’s and sold in shops so that people who wish to
view it, can do.
If we were to use a real life distributor then we would use ‘Warp’. This is because this distributor
specialises in British crime/drama films such as ‘Tyrannosaur’ and ‘This Is England’ which are small
budget films like ours and are also close to the same genre of film. However, these have been a
success. They have received good reviews and made a lot of money so we wish to do the same. So
this film distributor would likely to be willing to produce, promote and distribute our film.
Our film is more likely to be show in an independent art house cinema. This is because it has a niche
audience as the target audience is working class males ages 15-25 so this is very particular in who
will watch this film unlike a film with a large target audience such as Avatar. This type of film would
be shown in a multiplex cinema because a lot of people wish to watch this and it also has a very
large budget to deal with.

2. For the marketing of our film we would advertise on the internet on social networking sites and
maybe on YouTube. This is because it’s cheaper to do this and we only have a small budget to work
with. Bigger films that are shown in multiplex cinemas would be advertised everywhere like on the
streets on billboards, on the TV etc.