1. How your experiences of media consumption illustrates wider patterns and
trends
Media consumption is formed through the exhibition layer of film creation,
however without the production and distribution the consumption of the media
product wouldn’t exist, therefore all layers of media creation is important and
alters experiences of media consumption.
Concerning production, a film may be shot in 3D or with special effects, including
green screen which is more interesting to consume and captivates the audience
more. For example, Harry Potter, which included scenes of flying on a
broomstick which people initially, did not know how it was done. With 3D films
the media product also becomes more entertaining to watch, as it becomes more
of a unique experience to consume. I have seen Avatar in 3D and I found it a
much better experience than watching it 2D at home as I found the was more
room to get distracted as opposed to feeling brought into the film and captivated.
Therefore if there is a film, which is in 3D, I am more likely to go and consume it
in the cinema due to the experience and atmosphere provided, thus profiting in
cinema sales. Also concerning production, many films are now shot digitally as
opposed to on film, this process is a lot cheaper than using film as prints must be
replaced due to the fact they wear down, digital film is consistent. Skyfall used
digital filming and due to the fact they didn’t use prints, they had a lot more left
of their vast budget to spend on marketing and gaining an audience.
The next stage of a film creation is distribution. Films can be distributed in
various ways in today’s age as opposed to before when there was just TV and
cinema. I mainly consume films via DVD or Netflix as I find I can watch it when I
want and with Netflix I can watch it where I want as opposed to physically
having to go to the cinema. Skyfall was distributed on DVD and had sales of
$95,632,291. However the worldwide box office for Skyfall was $1,108,694,081,
which demonstrates that cinema was popular for this film, however I think
Skyfall was big in cinema due to the anticipation for the next film in the James
Bond series which dates back to when there wasn’t even a DVD to consume the
film on, therefore seeing the film in cinema has become a tradition for fans of the
franchise. Unfortunately Skyfall has not been distributed on Netflix and I didn’t
want to watch it in cinema, which then limits their sales.