3. Why this company?
20th
Century Fox was founded in 1935, and is now one of the biggest production
companies in the world.
I chose this company, as although there are not many, the films in the same genre
category as mine that they have produced have been huge successes.This includes films
such as ‘Gone Girl’.This film was produced in 2014 and due to the high profile actors
such as Ben Affleck and Rosamund Pike, it created a lot of public attention.This film was
not only advertised through trailers and promos, but also through other means of
advertisement such as billboards and bus sides. On its opening day, the film brought in
$13,179,535.
This proves that my film would receive large amounts of public attention which would
boost sales.
This company has also produced films which I have thoroughly enjoyed such as ‘Lets be
Cops’ and ‘The Fault in Our Stars’. This means that as a company, I know that they have
a strong screening process which gives them a good reputation within the public for
only producing high quality films.This means that if they chose to produce my film, more
people would be likely to go and see it.
4.
5. How my product would be advertised
Advertising is a key stage to go through when wanting to successfully
launch a film.
There are lots of different ways I would advertise my film, including
conquering the online market and using offline advertising techniques
such as posters and billboards.
This is another reason why I have chosen the production company that
I have, if they have a sound reputation then they will have more funding
for advertisements, and can afford to advertise films in expensive plots
such asTimes Square in New York
This means that more people are going to see my film, and it will be
more of an overall success.
6. BILLBOARDS
Billboards are a way of increasing the films exposure to a large mass of
people.
Production companies regularly use this as a form of advertising as it
not only increases the films exposure, but it also means that you can
advertise the film in all different areas within the country.
This is one of the ways I would advertise my film, as it is one of the best
ways to increase the amount of people who become aware of my film,
therefore increasing the amount of people who come and see it.
7. THIS IS WHAT MY FILM WOULD LOOK LIKE IF IT
WAS ADVERTISED ON A BILLBOARD…
The fact that it is next to a main road, means that everyone driving past will see the
advertisement.
8. Transport advertising
This is another popular way of advertising and is another way of
increasing a films exposure.
Having advertisements on the sides of busses in built up areas such as
London is a popular way of pushing a film.
Production companies use this primarily in order to increase the
number of places being exposed to the film. As the bus travels around
the area in which it operates, it not only carries out it’s primary
function, but it also increases the amount of areas that have exposure
to the film.
I would have my film advertised this way, on busses in heavily built up
areas of the country such as London, Newcastle, Manchester and
Liverpool.
9. THIS IS WHAT MY FILM WOULD LOOK LIKE IF IT
WAS ADVERTISED ON A BUS SIDE…
10. Television advertisements
This s one of the most popular was to advertise a film, and is one of the most common.
One of the reasons why this is a particularly popular way of advertising is due to the growth of
the internet. You can now not only upload and share trailers on ‘YouTube’ but also on
‘Facebook’, ‘Twitter’ and other major social networks.
Production companies such as 20th
Century Fox can have their own channel on ‘YouTube’ which
people can subscribe to and they can then upload all of the trailers for their up and coming films.
Click here to go to the 20th
Century Fox’s ‘YouTube’ Channel.
Trailers can also be aired on television which means significant public exposure throughout the
day. Before other films are shown at the cinema, trailers for other films are also shown then, so
that people make another trip to the cinema in order to see a film that they saw advertised last
time.
I would use this to advertise my own film, as this is the main way in which I find out about new
films, and is how I judge whether it is the kind of film I want to go and see. This proves that it is a
highly effective way of advertising.
‘Gone Girl Trailer: https://www.youtube.com/watch?v=Ym3LB0lOJ0o
‘Camp X-Ray Trailer: https://www.youtube.com/watch?v=_1MDrwqjeGo
11. Social Media
This is one of the most recent developments in film advertising, and is now one
of the most influential.
By creating an account on ‘Facebook’, ‘Twitter’, ‘Instagram’ or any other major
social network, it allows you to post and share updates, trailers and pictures of
the film. Click here to go to the 20th
Century Fox Facebook page.
These can then be spread about the network which increases the amount of
attention brought upon the film and also massively increases the films public
exposure.
This is something which I would use to advertise my film, as it is one of the
easiest ways to attract a lot of attention.This is mainly due to the large amount
of online support that 20th
Century Fox receives. It’s Facebook page has
15,195,424 likes, and it’sYouTube Channel has 373,070 subscribers.This means
that all of these people will have access to my film, plus all those who observe
the items, yet don’t follow the pages.
12. This is what the facebook page of my film
would look like…
13. Distribution of my film
The initial way in which I would distribute my film would be film festival such as
Cannes.This would be the job of 20th
Century fox to push the film at popular
festivals that will catch the attention of those there, and though the word of
mouth, the general public.
The next stage would be to show the film at large-scale popular cinemas such
as ‘Cineworld’ and ‘Odeon’.This again would not only produce profit, but would
also cause large amounts of people to view my film.
The next step would be to distribute my film via hardware such as DVD and
DVD Blueray.This means that people could have and watch the film at home.
This creates profit in DVD sales and again increases the amount of people
exposed to the film.
The third and final stage of distribution would be online, through film streaming
websites such as ‘Netflix’ and ‘Blinkbox’.These software allow you to stream
and download films online to watch on both TV’s with internet capabilities and
portable technologies such as laptops, tablets and mobile phones.This would
extend my audience even further, and maximise the number of people able to
watch my film.
