Distribution is important for marketing and releasing a film to audiences. A film distributor is responsible for setting the release date and deciding how the film is distributed and marketed. Some major film distribution companies are Warner Brothers, Columbia, Universal, Paramount, and 20th Century Fox. The document suggests that Entertainment One may be interested in distributing the film discussed due to their success with similar genres and lack of British films. Marketing strategies discussed include using posters, social media, websites and video trailers online due to a limited budget. Self-distributing is an option but comes with the drawback of being very time consuming.

1. Distribution
Grace Baird

2. What is distribution?
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Distribution is important in releasing a film as
otherwise the film will not be marketed and
be distributed to people so there aren’t as
many people who see the film and then won’t
make much profit.
A film distributer is an individual or company
who is responsible for marketing and
distributing a film.
The distributer can set a release date and
decide how the film will be distributed and
marketed to the audience.

3. Distribution Companies
Here are some examples of distribution
companies:
Warner Brothers
Columbia
Universal
Paramount
20th Century Fox
Miramax

4. Which distribution company would
be interested in our film?
I think that Entertainment One would be interested
in our film. It is an American distribution company,
but also has an office in London. They are
successful and distribute many different films, with
a range of different genres. They have recently
distributed Insidious 2, which is similar to our film,
this means that they may be interested in our film.
They haven’t distributed many British films so this
might appeal to them as there is a gap in their
market for British films.

5. Audience
I think that our film will appeal mainly to a
British audience because it has English
actors and in general, British films do
better in Britain than in other countries
such as America. However, films similar to
ours, such as Insidious and The Conjuring
have done well across the world so our film
may also be a success in other countries.

6. Marketing Strategies
If we were to market our film we would use cheaper
strategies, including the use of posters. However, as we do
not have a lot of money, paying for more expensive
advertisements, e.g. TV adverts and billboards, are not as
accessible to us. In this generation, almost everyone owns or
knows how to use a computer. The internet is a useful
resource for marketing a film inexpensively and can reach a
wide range of people. We could use the internet for
advertising our film, for example:
 Creating social media accounts, (e.g. Facebook, Twitter,
Instagram) for our film.
 Releasing trailers or teaser clips on Youtube to advertise
our film, this is a good alternative to TV adverts
 Create a website for our film with different features for the
potential audience, e.g. forum boards, videos and
information about the film.

7. Self Distribution
An alternative to using a distribution company is to self
distribute your film. There are different pros and cons to this
form of distribution.
Pros
 Obtain 100% of the rights for the film
 Keep all the profits made by the film
 Choice of distribution methods
Cons
 Very time consuming as all the work has to be done
yourself
 Could be less successful