Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Jasper Stenstrom
Project & Portfolio I: Week 1
November 22, 2022

2. Objective
The purpose of this project is to help you understand
your personal brand and and how to improve it. The
Canvas concept is easy to use and serves as a
practical visual framework that helps you understand
why you are unique and how to let your future
employer, customers, or clients know it. You will also
continue to build the foundations of your digital
portfolio website.
By completing this project, I learned a lot about myself,
my competitors, and what my goals are moving
forward. This work will help me lay a foundation that will
help me as I move forward on the path to success.

3. Jasper Stenstrom grew up in Poulsbo,
Washington in the Pacific Northwest.
Growing up in the firehouse, Jasper grew a
love for service early on in life. Jasper has
been a full time firefighter since 2015. For
the past 5 years Jasper has been in charge
of building the brand and online voice for
his fire department. This has had a huge
impact on elections to save firefighter jobs,
funding mechanisms , and bring the
community closer to their fire department.
IDENTITY
Picture of You
Goes Here

4. PROFESSION
Potential Job Titles:
• Public Relations Specialists
• Content Creator
• Film and Video Editor
BRAND ARCHETYPE - Through
everlasting determination, I live to
inspire and motivate others to be
apart of something bigger than
themselves. Building your brand
will encourage others to your their
voice and project it to the world.
Digital Marketing for Public Sector

5. Recruiting Hiring Managers
TARGET AUDIENCE
Brian DesRoches
Outreach Plan:
• Research Career path
• LinkedIn Message
• 1 month after Initial contact, I will reach out via
email
Senior Recruiting Manager
at Meta
Tim Walsh
Director, Digital Marketing &
Social Media at Seattle
Mariners
Ben Mertens
Sr. Director, Productions at
Seattle Mariners
Outreach Plan:
• Research Career path
• LinkedIn Message
• 1 month after Initial contact, I will reach out via
email
Outreach Plan:
• Research Career path
• LinkedIn Message
• 1 month after Initial contact, I will reach out via
email

6. GOALS
Short Term: (Immediately After Graduation, 2024)
‣ Launch Consulting Business and grow 1-5
clients.
Mid Term: (2026)
• Successfully build brands of 5+ agencies
‣ Define goals, perform analysis on success
based on analytic tracking
Long Term: (2028)
• Become a subject matter expert in the field and
teach.
‣ Build connections in the industry by attending
training and conferences.

7. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing
SOFT
HARD
Novice / Adept / Expert
Adobe Creative Software Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Time Management Novice / Adept / Expert
CRM Software
SOFT
HARD
Novice / Adept / Expert
Wordpress CMS Novice / Adept / Expert
Professional Writing Novice / Adept / Expert
Negotiation Novice / Adept / Expert

8. I help and motivate business owners by
pushing through their fears and
showcasing their work by creating an
online voice and building their brand.
PROMISE

9. CREDENTIALS
Work Experience:
• 5 years building brands online
• Social Media Coordinator Graham
Fire & Rescue 2018-Present
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Awards:
• Best Facebook Presence-
Government Social Media 2022
• Best use of live video- Government
Social Media 2021

10. COMPETITION
Amber Cygan
Industry Experience:
• 3 years administration at
Universal Orlando Resort
Education:
• Digital Marketing, B.S at Full Sail University
• Transfer, Communications from Western
Michigan University
Leadership Experience:
• Senior level production coordinator for Universal
Skills and Proficiencies:
• Team Leadership - 10 endorsements
• Budgeting - 1 endorsements
• Project Management- 1 endorsements
Jasper Stenstrom
Overall Online Presence:
• 500+ connections, banner image customized,
polished headshot, detailed profile summaries,
recommendations, URL customized
• Grade: Good 7o out of 100
Industry Experience:
• 5 years building brands online
• Social Media Coordinator Graham
Fire & Rescue 2018-Present
Education:
• Enrolled in Digital Marketing, B.S. at Full Sail
University
Leadership Experience:
• Union Executive Board 2016- Present
Skills and Proficiencies:
• None Listed
Overall Online Presence:
• Less than 100 connections, professional headshot,
no detailed summaries, no published articles,
active on personal social media accounts, URL
customized
• Grade: Poor 20 out of 100

11. COMPETITION
Madeline Friedman
Industry Experience:
• 3 year of social media experience
Education:
• Bachelor of Besiness Administration, University of
Wisconsin
Leadership Experience:
• Senior level production
Skills and Pro
fi
ciencies:
• Social Media - 2 endorsements
• Leadership- 6 endorsements
• Excel Pro
fi
ciency 7 endorsements
Jasper Stenstrom
Overall Online Presence:
• 500+ connections, banner image customized, great
headshot, detailed pro
fi
le summaries,
recommendations, URL customized
• Grade: Good 85 out of 100
Industry Experience:
• 5 years building brands online
• Social Media Coordinator Graham
Fire & Rescue 2018-Present
Education:
• Enrolled in Digital Marketing, B.S. at Full Sail University
Leadership Experience:
• Union Executive Board 2016- Present
Skills and Pro
fi
ciencies:
• None Listed
Overall Online Presence:
• Less than 100 connections, banner image customized,
professional headshot, no detailed summaries, no
published articles, active on personal social media
accounts, URL customized
• Grade: Poor 20 out of 100

12. BRAND POSITION
In an industry that is constantly evolving
rapidly, I will be the strong knowledgable
subject matter expert that will help guild
your digital ascent.
JASPER (JAY) STENSTROM

13. NETWORKING &
MARKETING
Industry Events & Organizations
• Government Social Media Conference
‣ May 2-4 2023 | Reno, NV
• Social Media Marketing World
‣ March 13-15 2023 | San Diego, CA
• Growth Marketing Summit
‣ June 22 2023 | Frankfurt
Digital Marketing
• Primary Content: I will post quick short form videos on
trends or things that are working well on the various
social media platforms
• Primary Tools: I will utilize Instagram to use reels to gain
an audience.
• Website: I will use the Full Sail digital portfolio site to
showcase my current work and projects and embed
some successful reels.

14. PROFESSIONAL DEVELOPMENT
Mentor
• Seek out a successful social media editor in the
industry and see what they have done for their
career.
Formal Education
• Complete Digital Marketing B.S in 2024
Technical Skills
• Continue to gain proficiency with Adobe Creative
cloud
• Promotional marketing class March 2023
Soft Skills
• Business plan management, December 2023
• Join toastmasters club June 2023

15. Jasper Stenstrom
We live in a digital world. You are competing for
the everyone else’s attention. You have 7 seconds to reel them in. I
will give you the tools to succeed and build your brand.
“

16. REFERENCES
Unknown (2021). What Is a Digital Marketing Strategy?
Retrieved from https://www.ama.org/marketing-news/what-is-
a-digital-marketing-strategy/
Ben Mertens LinkedIn. Retrieved from www.linkedin.com/in/
ben-mertens-871a144/
Tim Walsh LinkedIn Retrieved from www.linkedin.com/in/
twalshw/
Brian DesRoches LinkedIn Retrieved from https://
www.linkedin.com/in/recruiterbrian/
Madeline Friedman LinkedIn Retrieved from https://
www.linkedin.com/in/madeline-friedman-76033a150/