1. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Men leaving toilet seats up in
bathrooms shared by both genders.
2. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Problem
Men leave the toilet seat up
Women in household
become angered
Leads to arguments and
general tension
3. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
To encourage people to select a specific
option, make it the default; likewise to
discourage people from selecting an option,
don’t make it the default.
https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper-Behavioral-Economics-design.pdf
Design Tip Used
4. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
Messages on bottom of toilet seat
5. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
“Don’t get a frown, put the seat down”
“Avoid confrontation, place seat in lowered position”
“Don’t be a clown, put the seat down”
6. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Result
Toilet seat down
And a happy household