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Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Men leaving toilet seats up in
bathrooms shared by both genders.
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Problem
Men leave the toilet seat up
Women in household
become angered
Leads to arguments and
general tension
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
To encourage people to select a specific
option, make it the default; likewise to
discourage people from selecting an option,
don’t make it the default.
https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper-Behavioral-Economics-design.pdf
Design Tip Used
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
Messages on bottom of toilet seat
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
“Don’t get a frown, put the seat down”
“Avoid confrontation, place seat in lowered position”
“Don’t be a clown, put the seat down”
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Result
Toilet seat down
And a happy household

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Part 2c

  • 1. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Men leaving toilet seats up in bathrooms shared by both genders.
  • 2. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Problem Men leave the toilet seat up Women in household become angered Leads to arguments and general tension
  • 3. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default. https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper-Behavioral-Economics-design.pdf Design Tip Used
  • 4. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Solution Messages on bottom of toilet seat
  • 5. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Solution “Don’t get a frown, put the seat down” “Avoid confrontation, place seat in lowered position” “Don’t be a clown, put the seat down”
  • 6. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Result Toilet seat down And a happy household