1. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Men leaving toilet seats up in
bathrooms shared by both genders.
2. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Problem
Men leave the toilet seat up
Women in household
become angered
Leads to arguments and
general tension
3. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Desired Outcome
Men place the toilet seat back down after they use it.
4. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
To discourage a behavior or selection, make
it seem undesirable by emphasizing its
associated losses; heighten this effect by
associating additional losses with the
undesirable option.
https://www.artefactgroup.com/wp-‐content/uploads/2012/04/Artefact-‐Whitepaper-‐Behavioral-‐Economics-‐design.pdf
Design Tip Used
5. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
Message on bottom of toilet seat
11. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Naming Process
Creation from the readings
Loomine-Estonian
Creatura-Latin
Creació-Catalan
12. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Naming Process
Final Brand Name: Lootura
14. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Audio Track Instrumentals Used
Ancient Roman Music
https://www.youtube.com/watch?v=ZbW_b_gM6Rk
Estonian Folk Music
https://www.youtube.com/watch?v=hTZqqXpLtsk
Music of the Catalan Pyrenees
https://www.youtube.com/watch?v=XjkTMSxvUbc
17. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Version One of the Branding Motion Graphic
https://youtu.be/7k1fUwA1n_g
Simple Ten Second Version
18. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Version Two of the Branding Motion Graphic
https://youtu.be/u-‐138sdLP5Y
More Complex Ten Second Version
19. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Version Three of the Branding Motion Graphic
https://youtu.be/Lm0gGbMoI4s
Three Second Version