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Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Men leaving toilet seats up in
bathrooms shared by both genders.
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Problem
Men leave the toilet seat up
Women in household
become angered
Leads to arguments and
general tension
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Desired Outcome
Men place the toilet seat back down after they use it.
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
To discourage a behavior or selection, make
it seem undesirable by emphasizing its
associated losses; heighten this effect by
associating additional losses with the
undesirable option.
https://www.artefactgroup.com/wp-­‐content/uploads/2012/04/Artefact-­‐Whitepaper-­‐Behavioral-­‐Economics-­‐design.pdf
Design Tip Used
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
Message on bottom of toilet seat
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Logo Design Research
Teremtés -Hungarian
Creation
Frelsi -Icelandic
Freedom
影響 –Japanese
Impact
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Logo Design Sketching
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Logo Design Sketching
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Final Logo
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Naming Process
Creation from the readings
Loomine-Estonian
Creatura-Latin
Creació-Catalan
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Naming Process
Final Brand Name: Lootura
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Logotype with Logo
Lootura
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Audio Track Instrumentals Used
Ancient Roman Music
https://www.youtube.com/watch?v=ZbW_b_gM6Rk
Estonian Folk Music
https://www.youtube.com/watch?v=hTZqqXpLtsk
Music of the Catalan Pyrenees
https://www.youtube.com/watch?v=XjkTMSxvUbc
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Mixed Sound from Audio Tracks
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Video Footage for Background
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Version One of the Branding Motion Graphic
https://youtu.be/7k1fUwA1n_g
Simple Ten Second Version
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Version Two of the Branding Motion Graphic
https://youtu.be/u-­‐138sdLP5Y
More Complex Ten Second Version
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Version Three of the Branding Motion Graphic
https://youtu.be/Lm0gGbMoI4s
Three Second Version

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Final Multipart Assignment Slides

  • 1. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Men leaving toilet seats up in bathrooms shared by both genders.
  • 2. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Problem Men leave the toilet seat up Women in household become angered Leads to arguments and general tension
  • 3. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Desired Outcome Men place the toilet seat back down after they use it.
  • 4. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca To discourage a behavior or selection, make it seem undesirable by emphasizing its associated losses; heighten this effect by associating additional losses with the undesirable option. https://www.artefactgroup.com/wp-­‐content/uploads/2012/04/Artefact-­‐Whitepaper-­‐Behavioral-­‐Economics-­‐design.pdf Design Tip Used
  • 5. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Solution Message on bottom of toilet seat
  • 6. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Solution
  • 7. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Logo Design Research Teremtés -Hungarian Creation Frelsi -Icelandic Freedom 影響 –Japanese Impact
  • 8. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Logo Design Sketching
  • 9. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Logo Design Sketching
  • 10. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Final Logo
  • 11. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Naming Process Creation from the readings Loomine-Estonian Creatura-Latin Creació-Catalan
  • 12. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Naming Process Final Brand Name: Lootura
  • 13. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Logotype with Logo Lootura
  • 14. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Audio Track Instrumentals Used Ancient Roman Music https://www.youtube.com/watch?v=ZbW_b_gM6Rk Estonian Folk Music https://www.youtube.com/watch?v=hTZqqXpLtsk Music of the Catalan Pyrenees https://www.youtube.com/watch?v=XjkTMSxvUbc
  • 15. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Mixed Sound from Audio Tracks
  • 16. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Video Footage for Background
  • 17. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Version One of the Branding Motion Graphic https://youtu.be/7k1fUwA1n_g Simple Ten Second Version
  • 18. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Version Two of the Branding Motion Graphic https://youtu.be/u-­‐138sdLP5Y More Complex Ten Second Version
  • 19. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Version Three of the Branding Motion Graphic https://youtu.be/Lm0gGbMoI4s Three Second Version

Editor's Notes

  1. https://youtu.be/aI71Jmdcvz0
  2. https://youtu.be/7k1fUwA1n_g
  3. https://youtu.be/u-138sdLP5Y
  4. https://youtu.be/Lm0gGbMoI4s