updated to include logo sketches

1. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Men leaving toilet seats up in
bathrooms shared by both genders.

2. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Problem
Men leave the toilet seat up
Women in household
become angered
Leads to arguments and
general tension

3. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
To discourage a behavior or selection, make
it seem undesirable by emphasizing its
associated losses; heighten this effect by
associating additional losses with the
undesirable option.
https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper-Behavioral-Economics-design.pdf
Design Tip Used

4. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
Message on bottom of toilet seat

5. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution

6. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Logo Design Research
Teremtés -Hungarian
Creation
Frelsi -Icelandic
Freedom
影響 –Japanese
Impact

7. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Logo Design Sketching

8. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Logo Design Sketching