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Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development

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Pre-conference workshop at the 2016 Museums and the Web Conference in Los Angeles, CA, on April 6, 2016.

Design Thinking is a set of methods and a mindset that combines empathy, creativity, and rationality to solve human-centered problems, and is the foundation upon which Design Sprints are built. We have run numerous Design Sprints with museums and cultural heritage organizations, and have refined its application to the unique constraints and opportunities of the museum sector.

Come join us for this fun and high-energy workshop in which we’ll walk you through a hands-on Design Sprint and give you tools and resources to bring sprints back to your own organization—and make your team more awesome!

Published in: Software

Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development

  1. 1. Design Sprints for Awesome Teams Running Design Sprints for Rapid Digital Product Development Image by Nathan Meijer on flickr CC BY-NC-ND 2.0 Museums and the Web 2016 Los Angeles, CA | April 6, 2016 Dana Mitroff Silvers, Designing Insights Ahree Lee, J. Paul Getty Trust designing insights Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  2. 2. @ahreelee @dmitroff Dana Ahree Introductions #DesignSprint #DesignThinking #MWXX www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  3. 3. What are we talking about today? DESIGN THINKING AGILE DESIGN SPRINTS www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  4. 4. What is design thinking? www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  5. 5. A set of methods and mindsets for discovering opportunities and generating innovative, human-centered solutions www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  6. 6. What is Agile? Image by Dave Gray on flickr CC BY-ND 2.0 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  7. 7. What is Agile? Image by Dave Gray on flickr CC BY-ND 2.0 A software development framework that focuses on incremental units of work, iterative releases, and adaptive planning. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  8. 8. What are design sprints? A practical, time-boxed process for answering critical business questions through an application of methods drawn from design thinking and Agile. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  9. 9. Learn faster Image © 2015 GoogleVentures www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  10. 10. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  11. 11. http://www.thesprintbook.com/sprint-week April 18 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  12. 12. Process steps Image © Richard Banfield, C.Todd Lombardo, and Trace Wax www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  13. 13. Our process UNDERSTAND DEFINE DIVERGE CONVERGE BUILD TEST www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  14. 14. Our process www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  15. 15. Image by the Stanford d.school www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  16. 16. Human-centered Bias toward action Iterative Collaborative Mindsets Yes, and Embrace time constraints www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  17. 17. Typical Schedule Monday Tuesday Wednesday Thursday Friday UNDER- STAND DEFINE DIVERGE BUILD TEST CONVERGE www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  18. 18. Before Before www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  19. 19. After www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  20. 20. Let’s dive in! www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  21. 21. Five teams of 4-5 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  22. 22. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  23. 23. Image from flickr by Knight Center of Digital Excellence your mission today: Redesign the Los Angeles tourist experience. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  24. 24. Understand: methods immerse observe engage www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  25. 25. What people say, what people do, and what they say they do are entirely different things. -Margaret Mead www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  26. 26. Immerse www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  27. 27. Immerse www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  28. 28. Interviewing www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  29. 29. Best practices Encourage stories Use open-ended questions Always ask “Why?” Allow space for silence. Take notes! www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  30. 30. Roles Primary interviewer Secondary interviewer Note-taker Observer(s) www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  31. 31. Starter questions “What has been the best part of your experience in LA so far? Why?” “What has been the worst part of your experience in LA so far? Why?” “Tell me a story about a visit to another large city that stands out in your memory.” www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  32. 32. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  33. 33. Define Synthesize our information Begin to reframe the problem —and opportunities Identify user needs + insights Image by Alan Cleaver on Unsplash www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  34. 34. 
 If I had 20 days to solve a problem, I would take 19 to define it. -Albert Einstein www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  35. 35. Select 1 of your interviewees 3 min as a team Which interview stands out the most? Which was the richest or most in- depth? www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  36. 36. Needs and insights Image by Alan Cleaver on Unsplash www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  37. 37. Human emotional and physical necessities. Verbs, not nouns Opportunities, not solutions Needs are… www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  38. 38. Something you can see from the outside that your user cannot see. An “aha,” a contradiction, a surprise Insights are… www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  39. 39. Examples Insights: What + why behind the needs She wants to feel smarter than her brother—he’s been getting all the attention these days! Needs: Verbs, not nouns To reach To get attention To gain knowledge To learn To feel like an adult www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  40. 40. Your turn! Insights: What + why behind the needs Needs: Verbs, not nouns www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  41. 41. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  42. 42. Image by the Stanford d.school www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  43. 43. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  44. 44. Why do we use “How might we”? Allow us to defer judgment during brainstorming Focus brainstorming in actionable directions www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  45. 45. Best practices Use actionable verbs help, make, foster, encourage, promote, support, identify, celebrate Don’t “bake in” the solution Can you think of at least 50 ways to solve it? www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  46. 46. Write at least 5 HMW statements 5 min on your own Use actionable verbs Don’t bake in the solution Write ONE HMW per Post-it Make them legible! www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  47. 47. Post your HMWs on wall for team to see www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  48. 48. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  49. 49. Ideation rules www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  50. 50. Build on ideas Image by Susan Adams on Wikimedia Commons CC BY-SA 2.0 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  51. 51. Go for quantity Image by Gaetanlee on flickr CC BY 2.0 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  52. 52. Go for wild ideas build on ideas go for quantity Image by Eva Rinaldi on flickr CC BY-SA 2.0 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  53. 53. Defer judgment Image by David K on flickr CC BY-SA 2.0 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  54. 54. Be visual + capture all ideas build on ideas go for quantity www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  55. 55. Idea generation with Crazy 8s 5 min on your own www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  56. 56. Who had the most? Prizes!!! www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  57. 57. Pick 1 idea + storyboard it 5 min on your own www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  58. 58. Post + share Post all storyboards on the wall Elect a timekeeper in your team Each individual gets 1 minute to share his/her solution with team mates 1 min per person www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  59. 59. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  60. 60. Image by the Stanford d.school www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  61. 61. Sticker voting Identify 1 idea that the team wants to move forward for prototyping www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  62. 62. How it works Stickers are like money—spend it where and how you want! Voting is a silent, solo activity www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  63. 63. Criteria for today Most likely to delight our user [ORANGE] Easiest to implement/build [GREEN] [You can use different criteria in your own sprint!] www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  64. 64. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  65. 65. Image by the Stanford d.school www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  66. 66. Product or service? Welcome to LA! www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  67. 67. Prototype examples www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  68. 68. Mobile tour www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  69. 69. Tablet app www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  70. 70. Clickable wireframes www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  71. 71. In-gallery interactive www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  72. 72. Services www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  73. 73. Assumption board Idea: _____________ Assump&ons Test with… Validated if… www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  74. 74. Examples Idea: On-demand, personalized, private tours of LA with local residents (“Uber for tourists”) Assump&ons Test with… Validated if… Tourists will want to spend a few hours with a stranger in his/her car Fake sign-up form Number of sign-ups Driving around LA is a good way to see things Take someone on a mock tour We can see a specified number of sights on the tour Locals know enough to provide good tours Follow-up interviews with passengers who take the mock tour Users posiMvely respond to the tour www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  75. 75. Your turn Idea: _____________ Assump&ons Test with… Validated if… 5 min as a team www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  76. 76. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  77. 77. Share prototypes Testing best practices Hand over your prototype Show, don’t tell Remember your ethnographic mindset www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  78. 78. Share prototypes Decide on roles www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  79. 79. Share prototypes How many users? Source: Nielsen, Jakob, and Landauer, Thomas K.: "A mathematical model of the finding of usability problems, "Proceedings of ACM INTERCHI'93 Conference (Amsterdam,The Netherlands, 24-29 April 1993), pp. 206-213. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  80. 80. Design thinking resources www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  81. 81. Tips for running your own sprints www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  82. 82. Find a good space www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  83. 83. Invite a cross-functional group www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  84. 84. Set your schedule Monday Tuesday Wednesday Thursday Friday Understand Define Diverge Build Test Converge Five-Day Sprint www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  85. 85. Set your schedule Day 1 Day 2 Day 3 Understand Diverge Build Define Converge Test Three-Day Sprint www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  86. 86. Set your schedule Day 1 Day 2 Understand Converge Define Build Diverge Test Two-Day Sprint www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  87. 87. Assemble your supplies www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  88. 88. Appoint two sprint masters www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  89. 89. Ideal group size is between 7-16 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  90. 90. Establish device rules www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  91. 91. Make it fun! www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  92. 92. Resources Thoughtbot Playbook http://playbook.thoughtbot.com https://github.com/thoughtbot/guides Google Ventures Design Sprint http://www.gv.com/sprint/ Google Design Sprint Methods Playbook https://developers.google.com/design-sprint/product/ www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  93. 93. www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  94. 94. http://www.thesprintbook.com/sprint-week April 18 www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  95. 95. Prototyping tools Paper and Post-its Balsamiq Keynote Keynotopia Proto.io Flinto Axure InVision InDesign www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  96. 96. Retrospective I learned... I wonder… I’m going to try… www.DesigningInsights.com | www.DesignThinkingforMuseums.net
  97. 97. !

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