includes visual user scenario

1. Welcome
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2. Unmet Need or Desire
• Faster system for ordering, receiving, and paying for food
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3. The Observed Group
• Students dining in Bits and Bytes Café at Hofstra University
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4. Ethnographic Research Observations
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5. Ethnographic Research Observations
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6. Ethnographic Research Observations
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7. Ethnographic Research Interview
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8. Ethnographic Research Interview
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• Crowded during the middle of the day
• Need for more cashiers

9. Ethnographic Research Interview
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• Location is near most classes, and has consequently become
very popular
• People dine alone and dine with friends

10. Ethnographic Research Observations
• Many people become bunched up when deciding on food
• Lines for registers become long and block paths to get to food
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11. Ethnographic Research Observations
• Long register lines also block paths to exit the food area
• Sometimes the cashiers are nowhere to be found
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12. Ethnographic Research Observations
• When people pay with cash it takes much longer
• People dining leave messes, usually when the dining area is
more empty
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13. App Idea
• A system for ordering food once the user is in range of
a dining location
• Connects to a self-service register/pay method
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14. App Idea
• Will lessen time spent ordering meals, preparing, and
paying for meals
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15. Ideation Session
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16. Ideation Session
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17. Ideation Session
• Include ability to create custom orders
• Provide alerts for when food is ready
• Allow payment through credit cards and meal point system
• Problem risen: Lose of human interaction?
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18. Research on Smartphone Apps
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• GrubHub: Food Delivery and Take-Out
• Uniform border, drop-down menu
• Use of red creates a bold appearance, red dots for breaks

19. Research on Smartphone Apps
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• Seamless: Free Food Delivery and Take-Out
• Consistent border that connects to home screen
• Clear images of food options

20. Application Description
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• The app will allow user to place specific orders before
arriving at a dining location
• Users can pay through the app

21. Application Specifications
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• Users can order once they are within range of dining location
• The app can personalize an order and store “favorite” orders
• There will be an order status alert system

22. Application Specifications
Deanna BruscaDeanna BruscaApp Research and Development
• Users can pay within app, through meal point system or
credit/debit cards
• The profile page will include a strike system status to
prevent the wasting of food

23. Visual User Scenario
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Naomi is stressed
and needs a fast
way to order her
meal before class.

24. Visual User Scenario
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25. Visual User Scenario
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Naomi is happy to
have saved time
ordering her food.