FA 102C - Slide Deck

1. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Research, Branding, Motion Graphic
for Nudge Design Studio
Dianna Albanese

2. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Beneficial Nudge Design for Hofstra
People don’t recycle when dorming.

3. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Beneficial Nudge Design for Hofstra

4. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Beneficial Nudge Design for Hofstra

5. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Beneficial Nudge Design for Hofstra

6. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Proposal - Tip
To encourage people to select a specific option, make it
the default; likewise, to discourage people from selecting
an option, don’t make it the default.

7. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Proposal - Solution
Change the design by making the bins wider so that
students can more easily dispose of recyclables.
By default, students will then not feel inconvenienced or
feel they are wasting time when recycling.

8. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Proposal - Solution
• 250% larger
entrance
• Easy to
“throw and
go” for a
student in a
hurry

9. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Translated Nudge Design Words
Word French
Translation
Spanish
Translation
German
Translation
Influence Influence Influencia Einfluss
Persuasive Persuasif Persuasivo Überzeugend
Manipulate Manipuler Manipular Bearbeiten

10. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Nudge Design Images
Influencia
Persuasif
Bearbeiten

11. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Sketches for Nudge Design

12. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Logo Adaptation

13. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Logo Adaptation

14. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Naming Process
Word French
Translation
Spanish
Translation
German
Translation
Influence Influence Influencia Einfluss

15. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Naming Process
Influssia

16. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Logotype
influssia
• Helvetica Neue Bold
• All lowercase lettering
• Modern look, appropriate for young audience who care about recycling

17. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Logo

18. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Soundtrack

19. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Sequence

20. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
First Version – Motion Graphic
Link: https://youtu.be/V3mj-d0Sjk4

21. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Second Version – Motion Graphic
Link: https://youtu.be/RedzVBbjdfg

22. Research, Branding, Motion Graphic for Nudge Design Studio Dianna Albanese
Third Version – Motion Graphic
Link: https://youtu.be/LdopKALw_nY