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Design All The Things

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How design techniques can shape more effective organizations
Designers fall in love with the things they design: flows, wireframes, journey maps and personas. But design is not a title or a set of deliverables. It is a way of interacting with the world purposefully, in order to make it a little bit better.

In this talk, Christina will explain how design thinking is a kind of cognition that is particularly useful when working on wicked problems. She will show how design techniques can shape more effective organizations, from creating the right products in the right markets to setting and making better goals. Design can even shape better negotiations and form more effective teams.

The things you don’t design often happen anyway, but rarely they way you hope they will. Design the future you wish to live in.



What you will learn

This talk will cover a design thinking approach to product design, business design and organizational design.

Who is this talk for

It is for anyone who needs to make the future look different from the past, from front line designers and product managers to CEOs and startup founders.

Published in: Design
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Design All The Things

  1. 1. Design ALL the THINGS ChristinaWodtke @cwodtke
  2. 2. A FOOLISH CONSISTENCY IS THE HOBGOBLIN OF LITTLE MINDS…
  3. 3. …TO BE GREAT IS TO BE MISUNDERSTOOD.
  4. 4. DISTRIBUTED COGNITION Photo: woodleywonderworks
  5. 5. DESIGNERS THINK WITH…
  6. 6. PROTOTYPES
  7. 7. POST-ITS
  8. 8. WALLS
  9. 9. EXPERTISE THINKING
  10. 10. CHEF THINKING?
  11. 11. WORLD MODELING
  12. 12. MENTAL MODEL TEST REFINE CONCEPT MODEL MESSAGE
  13. 13. Credit: http://danielikim.com/
  14. 14. WICKED PROBLEMS
  15. 15. Art by Allie Brosh
  16. 16. HUBRIS
  17. 17. Art by Allie Brosh
  18. 18. DESIGN TEAMS
  19. 19. HIRE
  20. 20. List Desired * Knowledge * Soft Skills * Hard Skills
  21. 21. FEEDBACK
  22. 22. SET EXPECTATIONS, MEET EXPECTATIONS Set expectations, Meet Expectations
  23. 23. FIRE
  24. 24. Feedback Find (hire) Fire
  25. 25. DESIGN BUSINESS
  26. 26. MARKETS
  27. 27. LIFE?
  28. 28. GOODBYE RATRACE
  29. 29. WWRSWD?
  30. 30. Hypothesis ExperimentMeasure
  31. 31. STUDENTS LEARN WITH…
  32. 32. PROTOTYPES
  33. 33. POST-ITS
  34. 34. WALLS
  35. 35. DESIGN A WORLD
  36. 36. TEL AVIV
  37. 37. ORLANDO
  38. 38. HUBRIS
  39. 39. COURAGE
  40. 40. OUR ACTS OUR ANGELS ARE
  41. 41. Thank You @cwodtke | me@cwodtke.com www.cwodtke.com CHRISTINA WODTKE

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