further updated -includes 2c

1. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Men leaving toilet seats up in
bathrooms shared by both genders.

2. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Problem
Men leave the toilet seat
up
Women in household
become angered
Leads to arguments and
general tension

3. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
To discourage a behavior or selection, make it
seem undesirable by emphasizing its associated
losses; heighten this effect by associating
additional losses with the undesirable option.
https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper-Behavioral-Economics-design.pdf
Design Tip Used

4. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
Messages on bottom of toilet seat

5. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
“Don’t get a frown, put the seat down”
“Avoid confrontation, place seat in lowered position”
“Don’t be a clown, put the seat down”

6. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Result
Toilet seat down
And a happy household