If You Are Not Allowed To Take Your Time,
Freedom, Space, It’s Not Your Fault
Christian Jung
UX Camp Hamburg 2016
User Experience Design
Ben Cerveny Flickr (2005)
Everyone has jumped on the bandwagon...
IBM
»The contributions of Design Thinking
to the field of design and to society are immense.
Design Thinking was able to move ...
»Design consultancies hoped that a process trick
would produce change«
»The success rate for design thinking processes
was...
Processes alone don‘t make design
What is your day-to-day experience?
I don‘t have time to play
No time for research
My gut feeling is not appreciated
Everything must be reasoned
They don‘t un...
»From the beginning, the process of Design Thinking
was a scaffolding for the real deliverable:
Creativity.«
Bruce Nussbaum
Creativity:»...whereby something new and somehow valuable is formed«
wikipedia
observe
understand
think
talk
draw, sketch, skribble
craft
build
Creativity is bound to doing
Creativity is social
Creativity needs:
Freedom for the mind
Time to play
Space to create
Creativity does not like:
Orders
Railguards
Incentives
Dan Pink, the puzzle of motivation, TED 2009
Dan Pink, the puzzle of motivation, TED 2009
»You've got an incentive designed to sharpen accelerate creativity,
and it does just the opposite. It dulls thinking and b...
Creativity and Design need time, freedom, space.
If you are not allowed to take your time, freedom, space,
it’s not your fault.
What can we do?
Embrace and leverage the management flattery.
»...when you say the word ›design‹ to people across a table, they
tend to smile politely and think ›fashion‹.
Say ›design ...
Learn to be hybrid.
»One part humanist, one part technologist, one part capitalist«
Lou Lenzi, design executive at Audiovox
Forget Design Thin...
Build products with even more business value
Be even more creative with wonderful technology
Be hybrid for better collaborationin teams
Our goal must be:
If I don’t have the trinity of time, freedom, space –
it’s my fault.
Design Thinking Is A Failed Experiment, Bruce Nussbaum
http://www.fastcodesign.com/1663558/design-thinking-is-a-failed-exp...
If you are not allowed to take your time, freedom, space, it’s not your fault
If you are not allowed to take your time, freedom, space, it’s not your fault
If you are not allowed to take your time, freedom, space, it’s not your fault
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If you are not allowed to take your time, freedom, space, it’s not your fault

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Slides from the keynote @UXCampHH 2016

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  • Business strategists are edging into the territory implementing design driven processes, e.g. Design Thinking
  • Design = UXD


    User experience (UX) refers to a person's entire experience using a particular product, system or service.

  • Fact: Design has gained collective awareness since 10+ years

    My personal tipping point experience: Ben Cerveny



    Ajax!!!

  • Fact: Everyone is jumping (has jumped) on the bandwagon


  • Bruce Nussbaum (formerly one of the biggest advocates of DT)
    Former assistant managing editor for Business Week
    Blogger on NussbaumOnDesign
    Professor of Innovation and Design at Parsons New School of Design

    The good news:
    Concepts like Design Thinking raise awareness for design
    Concepts like Design Thinking can frame the conditions for design
  • Bruce Nussbaum (formerly one of the biggest advocates of DT)
    Former assistant managing editor for Business Week
    Blogger on NussbaumOnDesign
    Professor of Innovation and Design at Parsons New School of Design


  • ich sag zu deiner Folie, dass ich ja mit sehr vielen kreativen menschen zusammenarbeite und viele klagen höre die so gar nicht zu dem tollen bald passen das da gemalt wird
  • Nussbaum:
    “From the beginning, the process of Design Thinking was a scaffolding for the real deliverable: creativity”
  • Designers...
    observe
    understand, develop an opinion
    think divergent
    start with the outer shape (draw, sketch, skribble…)
    aiming to create a simple, recognizable whole.
  • Design is more than ideas, its new thinking + doing (at the very same time)
    The act of creating cannot be separated from the thought
  • Design is more than ideas, its new thinking + doing (at the very same time)
    The act of creating cannot be separated from the thought
  • What do we need?
    Freedom for our mind: no guardrails Time to play: try out, explore, having fun Space to create: physical space, people
  • What we don’t need:
    Orders
    Railguards
    Even incentives are counterproductive
  • TED Talk: Dan Pink, the puzzle of motivation9I want to tell you about an experiment using the candle problem, done by a scientist named Sam Glucksberg, who is now at Princeton University, US, This shows the power of incentives.
    3:11He gathered his participants and said: "I'm going to time you, how quickly you can solve this problem."To one group he said, "I'm going to time you to establish norms, averages for how long it typically takes someone to solve this sort of problem."
    3:25To the second group he offered rewards. He said, "If you're in the top 25% of the fastest times, you get five dollars. If you're the fastest of everyone we're testing here today, you get 20 dollars." Now this is several years ago, adjusted for inflation, it's a decent sum of money for a few minutes of work. It's a nice motivator.
    3:47Question: How much faster did this group solve the problem?
    3:52Answer: It took them, on average, three and a half minutes longer. 3.5 min longer. This makes no sense, right? I mean, I'm an American. I believe in free markets. That's not how it's supposed to work, right?
  • TED Talk: Dan Pink, the puzzle of motivation
    The Candle Problem
    “You've got an incentive designed to sharpen thinking and accelerate creativity, and it does just the opposite. It dulls thinking and blocks creativity.”
  • Creativity and Design needs time, freedom, space.
    Freedom for the mind Time to play Space to create
  • Creativity and Design needs time, freedom, space.
    Freedom for the mind Time to play Space to create

    If you are not allowed to take your time, freedom, space, it’s not your fault.
    (recent personal experience story...)
  • Because: why not.
    We should not be afraid of taking advantage of management buzz.
    Embrace concepts, leverage them
    There is no harm, as long you are involved
  • Bruce Nussbaum
    when you say the word 'design' to people across a table, they tend to smile politely and think "fashion." Say 'design thinking,' and they stop smiling and tend to lean away from you. But say “creativity" and people light up and lean in toward you.
  • Because Creativity is bound to doing and is social
    Learn to be “hybrid”
    "one part humanist, one part technologist, one part capitalist."
    (Lou Lenzi, a design executive at Audiovox. Found in: “Forget Design Thinking and Try Hybrid Thinking”)
    UX Designers need to dive deep into technology and business
    “Hybridity matters now because the problems companies need to solve are simply too complex for any one skillset”
    Build products with even more business value
    Be even more creative with wonderful technology
    Be hybrid for better collaboration in teams
  • UX Designers need to dive deep into technology and business
    “Hybridity matters now because the problems companies need to solve are simply too complex for any one skillset”
  • If you are not allowed to take your time, freedom, space, it’s not your fault?
    Our goal must be:
    If I don’t have the trinity of time, freedom, space –
    it’s my fault.
  • Have a great day at the camp!
  • If you are not allowed to take your time, freedom, space, it’s not your fault

    1. 1. If You Are Not Allowed To Take Your Time, Freedom, Space, It’s Not Your Fault Christian Jung UX Camp Hamburg 2016
    2. 2. User Experience Design
    3. 3. Ben Cerveny Flickr (2005)
    4. 4. Everyone has jumped on the bandwagon...
    5. 5. IBM
    6. 6. »The contributions of Design Thinking to the field of design and to society are immense. Design Thinking was able to move designers from a focus on aesthetics to the much wider social space of systems and society.« Bruce Nussbaum
    7. 7. »Design consultancies hoped that a process trick would produce change« »The success rate for design thinking processes was very low« Bruce Nussbaum
    8. 8. Processes alone don‘t make design
    9. 9. What is your day-to-day experience?
    10. 10. I don‘t have time to play No time for research My gut feeling is not appreciated Everything must be reasoned They don‘t understand me Mediocrity is good enough Everything is managed to cover so’s ass
    11. 11. »From the beginning, the process of Design Thinking was a scaffolding for the real deliverable: Creativity.« Bruce Nussbaum
    12. 12. Creativity:»...whereby something new and somehow valuable is formed« wikipedia
    13. 13. observe understand think talk draw, sketch, skribble craft build
    14. 14. Creativity is bound to doing
    15. 15. Creativity is social
    16. 16. Creativity needs: Freedom for the mind Time to play Space to create
    17. 17. Creativity does not like: Orders Railguards Incentives
    18. 18. Dan Pink, the puzzle of motivation, TED 2009
    19. 19. Dan Pink, the puzzle of motivation, TED 2009
    20. 20. »You've got an incentive designed to sharpen accelerate creativity, and it does just the opposite. It dulls thinking and blocks creativity.« Dan Pink, the puzzle of motivation, TED 2009
    21. 21. Creativity and Design need time, freedom, space.
    22. 22. If you are not allowed to take your time, freedom, space, it’s not your fault.
    23. 23. What can we do?
    24. 24. Embrace and leverage the management flattery.
    25. 25. »...when you say the word ›design‹ to people across a table, they tend to smile politely and think ›fashion‹. Say ›design thinking‹, and they stop smiling and tend to lean away from you. But say ›creativity‹ and people light up and lean in toward you.« Bruce Nussbaum
    26. 26. Learn to be hybrid.
    27. 27. »One part humanist, one part technologist, one part capitalist« Lou Lenzi, design executive at Audiovox Forget Design Thinking and Try Hybrid Thinking
    28. 28. Build products with even more business value
    29. 29. Be even more creative with wonderful technology
    30. 30. Be hybrid for better collaborationin teams
    31. 31. Our goal must be: If I don’t have the trinity of time, freedom, space – it’s my fault.
    32. 32. Design Thinking Is A Failed Experiment, Bruce Nussbaum http://www.fastcodesign.com/1663558/design-thinking-is-a-failed-experiment-so-whats-next Value of design http://www.dmi.org/?DesignValue Forget Design Thinking and Try Hybrid Thinking http://www.fastcompany.com/1338960/forget-design-thinking-and-try-hybrid-thinking Dan Pink, The puzzle of motivation https://www.ted.com/talks/dan_pink_on_motivation/transcript?language=en Design Thinking Process https://dschool.stanford.edu/groups/k12/wiki/17cff/Steps_in_a_Design_Thinking_Process.html

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