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Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Men leaving toilet seats up in
bathrooms shared by both genders.
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Problem
Men leave the toilet seat up
Women in household
become angered
Leads to arguments and
general tension
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
To discourage a behavior or selection, make
it seem undesirable by emphasizing its
associated losses; heighten this effect by
associating additional losses with the
undesirable option.
https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper-Behavioral-Economics-design.pdf
Design Tip Used
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
Message on bottom of toilet seat
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Solution
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Logo Design Research
Teremtés -Hungarian
Creation
Frelsi -Icelandic
Freedom
影響 –Japanese
Impact
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Logo Design Sketching
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
Logo Design Sketching
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Final
Logo
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Naming Process
Creation from the reading
Loomine-Estonian
Creatura-Latin
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Naming Process
Final Brand Name: Lootura
Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca
The Logotype with Logo
Lootura

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Multipart assignment

  • 1. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Men leaving toilet seats up in bathrooms shared by both genders.
  • 2. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Problem Men leave the toilet seat up Women in household become angered Leads to arguments and general tension
  • 3. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca To discourage a behavior or selection, make it seem undesirable by emphasizing its associated losses; heighten this effect by associating additional losses with the undesirable option. https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper-Behavioral-Economics-design.pdf Design Tip Used
  • 4. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Solution Message on bottom of toilet seat
  • 5. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Solution
  • 6. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Logo Design Research Teremtés -Hungarian Creation Frelsi -Icelandic Freedom 影響 –Japanese Impact
  • 7. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Logo Design Sketching
  • 8. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca Logo Design Sketching
  • 9. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Final Logo
  • 10. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Naming Process Creation from the reading Loomine-Estonian Creatura-Latin
  • 11. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Naming Process Final Brand Name: Lootura
  • 12. Research, Branding, Motion Graphic for Nudge Design Studio Deanna Brusca The Logotype with Logo Lootura