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Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Changing Moral Standards
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Identified Problem 
Even though there are various anti-bullying 
movements and programs, many 
individuals still claim to be bullied.
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Observations 
Bekky is 
bullied by her 
peers because 
she has 
learning 
disabilities
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Observations 
“If you want to 
be cool, you 
can’t hang out 
with me”
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Observations 
“I don’t 
understand why 
she would want 
to be popular 
instead of being 
my friend”
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Desired Behavioral Outcome 
Re-frame kind, respectful behavior to this 
age group as “awesome” and deserving of 
a new term reward.
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Design Tip 
To encourage people to engage in 
behaviors where the positive outcome is 
delayed, introduce present benefits to 
make the desired outcome more appealing.
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Present Benefit 
Emphasize 
that “warm 
and fuzzy 
feeling inside” 
that occurs 
when 
practicing 
moral virtues
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Illustrated Solution
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Naming & Logo Design Process 
Influence in German: Einfluß 
! 
Choice in Russian: Vybor 
! 
Revise in Finnish: Tarkistaa
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Naming & Logo Design Process
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Naming & Logo Design Process
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Naming & Logo Design Process
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Tarkistaa + Vybor = Vybis 
Sounds like “vibes”, which is the intent of 
the program (sending good vibes)
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Naming & Logo Design Process
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Storyboard
Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill 
Sound Signature

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FA 102c Presentation

  • 1. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Changing Moral Standards
  • 2. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Identified Problem Even though there are various anti-bullying movements and programs, many individuals still claim to be bullied.
  • 3. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Observations Bekky is bullied by her peers because she has learning disabilities
  • 4. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Observations “If you want to be cool, you can’t hang out with me”
  • 5. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Observations “I don’t understand why she would want to be popular instead of being my friend”
  • 6. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Desired Behavioral Outcome Re-frame kind, respectful behavior to this age group as “awesome” and deserving of a new term reward.
  • 7. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Design Tip To encourage people to engage in behaviors where the positive outcome is delayed, introduce present benefits to make the desired outcome more appealing.
  • 8. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Present Benefit Emphasize that “warm and fuzzy feeling inside” that occurs when practicing moral virtues
  • 9. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Illustrated Solution
  • 10. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Naming & Logo Design Process Influence in German: Einfluß ! Choice in Russian: Vybor ! Revise in Finnish: Tarkistaa
  • 11. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Naming & Logo Design Process
  • 12. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Naming & Logo Design Process
  • 13. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Naming & Logo Design Process
  • 14. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Tarkistaa + Vybor = Vybis Sounds like “vibes”, which is the intent of the program (sending good vibes)
  • 15. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Naming & Logo Design Process
  • 16. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Storyboard
  • 17. Research, Branding, Motion Graphic for Nudge Design Studio Bethany Dill Sound Signature