Mid - Senior Level Operations Leader with over ten years of retail leadership experience (six years as multi-store leader) and 25 million in sales.

1. David Firl
POTSDAM, NY 13676 DAVIDMFIRL@GMAIL.COM
313.600.7549 linkedin.com/in/davidfirl
MID – SENIOR LEVEL OPERATIONS MANAGEMENT
PROFESSIONAL PROFILE
Expert planner with over 10 profitable years converting strategies into practical solutions
and standards to achieve key operational targets.
High performing operations executive proficient in maximizing processes, efficiencies,
and productivity to optimize retail business results.
Achievement oriented, collaborative multi-store leader with over 25MM in sales and 6 successful
years maximizing retail opportunities and inspiring teams to exceed customer’s expectations.
AREAS OF EXPERTISE
● Cross-functional Team Leadership ● Customer Service Management ● Public Speaking
● Project Planning / Execution ● Inventory Management ● Problem Solving
● Strategic and Tactical Planning ● Budget / P&L Management ● Team Building
● Revenue Growth Management ● Recruiting / Onboarding ● Human Resources
● Multi-store Operations Management ● Change Management ● Succession Planning
● Operational Process Improvement ● Performance Management ● Safety Management
PROFESSIONAL EXPERIENCE
General Manager,PetSmart, Plattsburgh, NY, November 2015 – November 2016
● Recruited by District Manager to lead one of 1477 retail locations for the largest specialty pet
retailer providing pet food and products, dog training,pet grooming, and pet adoption services
in-store.
● Led 35 team members and $3-million budget while ensuring operational process improvements,
execution excellence, team member engagement, maximizing sales and profit by optimizing
conversion behaviors, and enhancing customer service standards.
● Planned and implemented major team rebuilding project in the grooming salon and customer
service departments.
● Achieved 148% YOY growth as district-wide sales captain for the puppy category.
● Created and developed sales contest that was adopted for use by regional VP which boosted
regional YOY sales 250% during the contest period.
● Improved associate safety incident rate 1300% YOY; Improved pet safety incident rate 133%
YOY; Achieved #1 store ranking for our district in the safety category.

2. D. Firl – page two
● Planned and directed an accurate annual physical inventory that resulted in an unexpected
4% inventory pickup.
● Earned 2016 Reader’s Choice Award – Best in Category / Grooming Salon for Clinton,Essex,
and Franklin Counties in NY.
Store Manager, Walgreens, Potsdam, NY, June 2015 – November 2015
Multi-store Leader / Community Leader‡, Walgreens, Northern NY, May 2009 – May 2015
Store Manager, Walgreens, Ogdensburg,NY, May 2007 – April 2009
Executive Assistant Manager,Walgreens, Cincinnati, OH,October 2005 – April 2007
‡Company downsized and eliminated multi-store leader / community leader position.
● Recruited by District Manager to manage one of 13,200 stores and open a new market in
Northern NY for the largest retail pharmacy, health and daily living destination across the USA and
Europe.
● Appointed to select leadership team assigned to reorganize and restore inventory standards,
retrain leadership on operational processes, assess and resolve pricing deficiencies for ten
underperforming stores.
● Created and developed sales / promotional strategies for 220 stores as a member of the
market strategic planning committee.
● Subject matter expert presenter and a special consultant for the multi-district ADSM program.
● Successfully operated and directed five store locations totaling $25-million in sales:
- Led staff of 100 - Improved customer service rating by 6% YOY
- Increased total sales 9% YOY - Analyzed unit P&L / Decreased expenses 5%YOY
- Enhanced team engagement 3%YOY - Guided TOP 10% customer service store for 2 years
PROFESSIONAL ACHIEVEMENTS
● Received Reader’s Choice Award – Best in Category / Grooming Salon – PetSmart
● Received Market 7 Community of the Year Award – Walgreens
● Received Market 7 Customer Service Store of the Year Award – Walgreens
● Received District 302 Drug Store of the Year Award – Walgreens
● Received District 302 Pharmacy of the Year Award – Walgreens
● Received District 302 Suggestive Sell Store of the Year Award – Walgreens
● Received Outstanding Contributions to Access to Care Award
● 5th
Place Store in a 2015 company-wide sales contest – Walgreens
● 1st
Place Honor in a Region 8 sales contest – Walgreens
● Four 1st
Place Honors in Market 7 sales contests – Walgreens
● Selected as MVP of ADSM Training Class - Walgreens
EDUCATION
Bachelor of Arts Degree, Gustavus Adolphus College, St Peter, MN