2. Colour
The appearance of the
newspaper's web page is
the first thing that really
catches your eye. The
colours that are used for
the Portsmouth News
home web page are blue
and white. Both of these
colours could be linked
to the Portsmouth
Football club logo (as
the logo is blue and
white). The blue could
also represent that
Portsmouth is a coastal
area and link to the sea
,with the masthead
including an image of a
ship, representing
Portsmouth Harbour. The
text ‘The News’ is a
white colour, and has
used a big, bold font.
Layout
The newspaper’s
website doesn’t used
defined columns like
you would normally
see in a newspaper
when sorting different
articles or other
features into the
appropriate section. A
section bar is placed
above and underneath
the masthead, along
with a search bar and
symbols of social
media. The website
has chosen to set
most of the features
out in a landscape
style Like a normal
newspaper, the top
feature stories on the
newspaper’s website
homepage are made
to
This could have been
done as these sections
could be seen to appeal
made to catch the
attention of the
audience by being
placed right at the
top of the page, and
being made into
more bigger feature
stories than some of
the other articles on
the homepage. The
main focus of the
homepage is the
local and sports
news (which are
placed under the top
feature stories). Both
of these sections
have one top feature
story with all the
articles underneath
(either coming under
the local or the
sports news), sorted
into mini
columns. Advertisements
and social media content
are placed in a portrait
style on the right hand
side of the website
homepage. The websites
latest news videos, the
‘What’s On’ and the
Portsmouth
Recommendations
sections are all placed in
the middle of the
homepage, which could
be considered useful to
tourists. Some of the
section subheadings have
also been placed at the
bottom of the websites
homepage such as News’,
‘Sports’, ‘What’s On’
‘Weather’ etc.
3. news updates and
read about
‘Community View’
,where you can read
about what others
have to say on
certain topics. The
‘Crime’ section tells
you about all the
local crime that has
been going on in
the area. ‘Traffic
and Travel’ where
you can get all the
latest travel
information, and
see a map of all of
the highway
cameras for when
you are on the road.
The ‘Business’
section provides
news on the local
businesses, and
advertises a job
also look at the recent match
reports, listen to podcasts, and
read all about your favourite
Pompey players.
The ‘What’s On’ section targets
readers by offering a variety of
different things to do in
Portsmouth, that will each appeal
to a certain reader. This section
also tries to target different age
groups. The website offers the
trailers to the latest films that
have been released in cinemas,
which could be aimed at a young
teenage audience. A list of music
and clubbing events targets the
older teenage/young adult
audience. The National Museum
of the Royal Navy and the Royal
Marines Museum targets families
with younger children by
organising fun games and
activities for the children. The
website also shows it’s
to the public the
most. The websites
contact details are
found at the bottom
of the homepage.
Sections
The first section
along the section
bar is the ‘News’
section, where all
news articles are
sorted into the
appropriate
groups., The
‘Local’ subheading
allows you follow
the news and
events taking place
in places near
Portsmouth as well
Portsmouth itself.
You can also see
live local
section where you can
type in any keywords
that link to the job that
you are searching for,
and are available in
your local area. Other
sections include local
news about Defence
and Politics. There is
latest news and
information on Health
and Education, and
Campaigns. The
website also offers
other Regional and
National news.
The sports section is the
following the section
along the section bar.
Like the news section,
you can choose to read
the local Pompey sports
news, or the national
sports news. You can
4. particular subject.
A selection of photos
and videos are included
in the nostalgia section.
Videos and photos
include the ‘HMS
Vernon’s triumphant
cadets in 1956’, and a
photo from Cowes
Week from the 1960’s.
This could be done to
try and target the much
more older adult
readers.
Public notices are
sorted into three
columns for readers .
The three columns are,
‘Hot Topics’, ‘Local
Traffic News’, and
‘Local Issues’. The
Local Traffic news
could be aimed at
people who have
to work on the road a lot, and
the local issues could suggest
to be aimed at more stay at
home residents.
The Reader Panel is designed
to seek responses from the
readers of the Portsmouth
News. By filling in a
registration form to join the
reader gives the readers a
chance to share their thoughts
on a news article, what their
opinion is on a particular
columnist, or how they would
suggest to improve a
particular area or section of
the website. Readers who
decide to join the Reader
Panel will get the chance to
see the responses other readers
have to their views. Other
benefits of joining the Reader
Panel include being rewarded
freebies
it’s top
recommendations for
places to eat out,
whether it is a romantic
meal for two or a
family meal out. You
can also look at the
website for a day to
day update on the
events that will be
taking place that day.
The announcements
section allows you to
see all of the recent
memoriam, anniversary
and birthday notices.
Above is a search bar
where you can type in
the persons/peoples
names that you are
looking for.
Under the life section,
the public
have decided to get
involved with the
newspaper’s website, by
submitting articles and
photos for other people
to have a read or have a
look at. Popular topics
include ‘Homes and
Gardens’, ‘Food and
Drink’, ‘Fashion’ and
‘Travel Reviews’. There
is also a feature video
section and the ‘Chipper
Club’ for children,
where the Chipper the
fish blog is updated
frequently. There is also
the ‘Opinion’ section,
(which in some ways is
like the ‘Life’ section),
where people can
submit articles about
their opinions on a
5. Adverts
There are a few adverts that
feature on the website
homepage, which seem to
frequently change. For example,
advertisements for Thorpe Park
and ‘Kelly’s of Cornwall’ ice
cream and ‘Avis Cars’ all
featured on the website
homepage during the summer. .
All of these advertisements are
associated with summer, people
go to buy ice cream to
The website also
offers a ‘Shop’
section. You can
either use the search
bar to find what you
are looking for, or
you can look under
the appropriate
headings. The
The newspaper’s store targets
more than one audience with it’s
products with headings such as
‘House and Home’,
‘Gardening’, ‘Technology’,
‘Outdoor and Leisure’, ‘Book,
Music and Film’, and ‘Fashion
and Jewellery’. Readers can also
keep up to date with the latest
shopping offers and discounts
by signing up.
and gifts, for taking
part with the
newspaper. This
gives the chance for
the readers to feel
more involved with
the newspaper,
knowing that their
voices are being
heard.
A selection of E-
Mags have been put
together on the
website. Each E-Mag
tries to target a
particular audience.
For example, the E-
Mags such as
‘Educational
Features’, ’, and
‘Guide to Education’
would be aimed at
families or people
with children. ‘Visitors
Guide for the South’
and ‘Days out in the
South’ would be aimed
at tourists, and the
‘ETC Magazine’ would
be targeting a woman
audience.
You can now buy
pictures/prints from the
Gallery section. All of
the prints are sorted into
the appropriate sections.
‘Events and Community
Features’, ‘School
Proms 2013’, ‘Aerial
Pictures’, ‘Pompey’,
‘Latest 100 News
Photos’ and ‘ The Best
Selling Pictures Over
The Last 28 Days’. The
reader can choose any
photo
from each section that
they choose, with
photos dating back to
2004. There is also a
‘Buy News Pictures’
section. A search bar
along the top of the
screen allows the
person to search for a
certain photo/s, by
either typing in a name
or image number, or
search by date range
and keywords
associated with the
subject.
6. Jobs
have in the hot
weather and Thorpe
Park is a great place
to take children out
in the summer
holidays. And also
people , particularly
large families would
need to hire a car to
take all of their
belonging with them
whilst they are on
holiday.
Advertisements are
also found along the
section bar. There is
a dating section
where you can sign
up to the ‘Two’s
Company’ dating
website. There is
also an option to
view other member’s
profiles before
‘Two’s Company’
dating website. There is
also an option to view
other member’s profiles
before signing up. A
Bingo site is also
advertised , which
could be aimed at more
older adult audience. It
offers a list of different
Bingo games such as
’90 Ball Bingo’, ‘Deal
or No Deal Bingo’ and
‘Joker Jackpot’.
A range of different
holidays are on offer.
These type of holidays
include, ‘Rail Breaks’,
‘European City
Breaks’, ‘Ocean
Cruising’ and ‘Walking
Holidays’.
The ‘Love Your Local
Shops’ advertisement
offers lots of advantages
to people, in attempt to
get them to shop at their
local shops more. Some
of these advantages are
saving you time and
money on fuel, products
are sold at reasonable
prices and you are
considered to be more
valued. Some of the
sponsors include
‘Twyford Homes’, ‘The
Nature Denture Clinic’
and ‘Marriotts
Furnishers’.
The ‘Portsmouth Jobs
Today’ section has an
endless list of jobs
featured on the job section
main page By registering
with Portsmouth Jobs
, you can select what types of
job/s you are interested in and
upload your CV, so you can be
kept up to date with the latest
job vacancies. You can also
enter the type of job you are
looking for in the search bar at
the top of the page, along with
your location. Although, there
is another way of searching for
a job ,at the bottom of there is a
section called ‘Other ways to
search’. You can either click on
the sub headings,
‘Location’‘Sectors’ and ‘Public
Sectors’(all of these sub
headings provide you with a
list instead of having to search
for them).The ‘Training and
Advice’ section provides you
with a list of useful tips on
particular matters, such as CV
advice, interview techniques
and public
7. Directory
skills. The site also tells
you which companies
are recruiting on the
right hand side of the
page, and featured jobs
are on the left hand side
of the page.
Motors
This section includes a
search section where
you can search by
clicking on the different
headings ‘Makes and
Models’, ‘Body Style’,
‘Age and Mileage’ and
‘Running Costs’ , or
you can use the free text
search. You can also
search for a car by
seeing how far away it
is from your actual
location by entering
your postcode. There is
also a price bar
where you can lower
or higher the cost of
the car that you want,
a fuel type list and a
transmission list,
which will help you
to narrow down your
search. The motor
section gives a list of
car dealers in
Portsmouth. This is
useful for people so
they can check out
the car dealers and
find the deal that is
best for them.
There are also
advertisements for
new cars such as the
new SEAT Mii
Ecofuel, and an
advertisement to sell
your own car. There
is other car news, as
well as car reviews.
There is
the option to read
through the car reviews
in an ‘A-Z’ style.
Property
With the Property
section, you have the
option to look at buying a
property , or looking to a
rent a property. Both of
these options able you to
look at the ‘Min Price’,
‘Max Price’, ‘Property
Type’ and the minimum
of bedrooms (with the
rent option also having
the ‘Price Type’ option).
By using the search bar
you can search for
properties that are your
current location or are
closer to your workplace
or maybe closer to
schools etc. The list of
different
properties (for both
properties to buy or rent) can
be sorted by highest price,
lowest price, most recent and
most reduced, along with a
preference search. The
preference search helps you
to be specific about what
type of property you are
looking for. It includes
searching for the right
location, the minimum/
maximum of bedrooms that
you would like and the price
range. The property section
also looks at property values,
new properties and includes
an A-Z list of estate agents.
The website also includes a
business directory. You can
type in the name of a
company, or a keyword
relating to the topic that
8. you are searching for,
along with the
location.
Active Audience
The split up of the
different sections of
the website allows the
audience to instead,
click on a particular
section without having
to flick through the
pages to find what you
were looking for , like
you would be doing
with a newspaper.
This applies to all
newspaper websites.
Social Media
Social media features
on the mast head with
the symbols for
Facebook and Twitter
Next to the symbols there
are the words ‘Like us ’
for Facebook and ‘Follow
us’ for Twitter. The latest
tweets from the
Portsmouth Local News
Twitter account feature on
the website homepage.
Other Twitter users can
then reply to the tweet, or
‘retweet’ (share with other
followers) certain tweets
that they choose to share
from the Portsmouth Local
News account. Once
people have finished
reading an article that they
particularly liked, they can
like the article with
Facebook, tweet about the
article, or share the article
with Gmail and email with
other people. By using
social media shows that
the website is targeting
an audience that know
how to easily access the
internet.
Interactivity
There is a
Portsmouth News
App for IPads and
IPhones, where
people can keep up
to date with the
latest news, without
having to be near a
computer. The app is
also useful when
people are on their
way to work or
dropping the children
off at school etc.
Subscribe
By subscribing to the
website, you can
save money on
every issue of the
Portsmouth News and
have free access to a free
tablet app.
Mast Head
The mast head includes
the daily weather
forecast, the symbols for
social media, the ‘Place
your Ad’ and the
‘Subscribe’ heading, and
the login and register
option.
