Irn bru pro forma

Info-graphic Research:
The director is responsible for the creative vision;they write or study scripts and decide how it is best to interpret them.
Directors must have a strong understanding of all areas of the production from the initial concept right through to the
edit. In addition to casting, directing the camera crew, choosing appropriate kit and locations, they must be aware of any
budget or schedule restraints. Directors are highly creative and multitalented; and there are several different types of
specialist including Animation, Art, Casting, Studio and Film directors.
- http://www.thecrewingcompany.com/industry-roles-production/
The national average Director salary is £100,000. Salary estimates are based on 12.823 salaries submitted anonymously to
Glassdoor by Director employees
- https://www.glassdoor.co.uk/Salaries/director-salary-SRCH_KO0,8.htm
- Director
Industries: Film
Personality type: Creative
Departments: Direction
“Is this role right for me?” To do this role you will need to:

Info-graphic research (more)
Director :
Personality type: Creative “Is this role right for me?” – To do this role you need to;- Have exceptional artistic vision and creative skills
- have unerring commitment
- have a deep passion for filmmaking
- be a strong and confident leader
- make decisions
- delegate and collaborate with others
- have excellent communication and interpersonal skills
- inspire and motive the team
- have an extensive understanding of the entire filmmaking process, from both technical and creative points of view
- work intensively for long hours
- pay attention to detail
- remain calm and think clearly under great pressure
- have great self –belief
- be determined to succeed
http://creativeskillset.org/job_roles/758_director http://creativeskillset.org/job_roles/758_director
http://editorial.designtaxi.com/news-info2702/1.jpg

Info-graphic research (more)
Director : 10 Key Facts
- In 2014, 85% of films had no female directors.
- Women comprised 13% of directors on the top 700 films, but just 7% on the top 250 films.
- On films with female directors, women comprised 52% of writers, 35% of editors and 26% of cinematographers.
- In 2015, $68,440 was the median annual wage for all producers and directors, according to the U.S. Buereau of Labor
Statistics
-The same source predicted 9% growth in the number of producer and director jobs for the period of 2014-2024
- There were 123,000 people employed in the occupation in 2014.
-Directors often work on short-term assignments and may be unemployed for extended periods of time between them.

Info-graphic Bibliography:
Sources:
Stuart Hatton. (2017) Industry Roles-Production. Available-http://www.thecrewingcompany.com/industry-roles-
production/
Last accessed September 13th 2017
Anon. (2017). Salary:director. ;Last accessed : September 13th 2017. Available :
https://www.glassdoor.co.uk/Salaries/director-salary-SRCH_KO0,8.htm
Anon. (2017) Director – Creative Job roles. Last accessed September 13th 2017. Available :
http://creativeskillset.org/job_roles/758_director
Designed by: Islam Abudaoud
http://editorial.designtaxi.com/news-info2702/1.jpg
Brent Lang. (‘.’) Hollywood Gender Gap. Last accessed 13th September 2017. Available:
http://variety.com/2015/film/news/women-hollywood-inequality-directors-behind-the-camera-1201626691/
Dawn Rosenberg Mckay. (.) Do you Want to Become A Director?. Available: https://www.thebalance.com/do-you-
want-to-become-a-director-525586 Last accessed 13th September 2017.

Info-graphic: plan
Image ideas for the Info- graphic
Film Reel leading
into the next
image
Fact on screen
“pay
“gap”
info Number of films
with no women
in director roles
in 2014
Annual
salary

Research:
Located:
The work was all located via internet research on Google.
Retrieved:
The work was retrieved by me reading all the sources and filtering the relevant information and
it was transferred into the points
Stored information:
The work was then stored into this PowerPoint and was referenced using “ Harvard
referencing” on the website “Ted’s Toolbox”

Client research: Irn Bru
Put your client research here.
Things to consider:
Who is your client: Irun Bru, what do they make: fizzy drink/soft drink how do they advertise their products? Tv adverts,
comedy.
Remember the key things we looked at earlier in the project
Most adverts follow a
linear have a funny
narrative, such as this
advert
http://www.irn-bru.co.uk/all/new-fella-video

Irn Bru client research:
Irn-Bru was first produced in 1901, in the town of Falkirk, under the name Iron Brew.
In 1946, a change in laws required that the word “brew” would be removed from the name, as the drink is not
brewed. - https://en.wikipedia.org/wiki/Irn-Bru
It has long been the most popular soft drink in Scotland, with Coca-Cola second,
Former slogan “ Scotland’s other national drink” ( referring to whiskey ) https://en.wikipedia.org/wiki/Irn-Bru
It was originally called Strachan’s brew-
Only three people in the world know its recipe – ( Robin Barr, his daughter and an unknown identity)
http://foodanddrink.scotsman.com/drink/10-things-you-probably-didnt-know-about-irn-bru/
Their adverts have often called controversy, in instances such as with a horse joking about when it is turned into
meat, as well as a joke with a woman that offended transgender people.

Client research:
Irn Bru’s official website also includes
games, futher encouraging visitors to the
website to buy Irn Bru, for example on
“toss the girder” the aim of the game is to
throw a girder as far as possible while
collecting Irn Bru cans, allowing more
throws and infering more Irn Bru = more
strength. The game’s design matches the
colour schemes associated with Irn Bru.

Client research:
Additionally, Irn Bru’s own website is very eye catching and gives connotations of quite a humorous and family – friendly
vibe, appealing to people of all ages . they also use techniques such as a narrative and with usually a fairly anti – realist
yet funny storyline when doing television adverts

Client research:
Their popularity is also expanded into further industries, for example they fairly recently branched out into
making an ice cream product, therefore attracting more customers to their brand and advertising their drinks
company in more than just one way.

Market research:
Irn-Bru are part of the soft drink industry, and face competition from other popular soft
drinks such as Coca-Cola, Pepsi, Dr Pepper, Fanta ,and Sprite.

Market research
Irn Bru’s competitors also have large advertising schemes in order to compete in the market.
Their biggest competitor is easily Coca Cola. Coca-Cola are undoubtedly the biggest rival in the
market as they are the potentially the biggest food/drink brand globally. Marketing schemes such
as their world cup trophy tour in 2014 connected with millions of fans through the 92,000 mile
tour.
Their huge marketing scheme of “share a coke with …” attracted global attention to the brand as
it allowed fans of the product to their names,or those of their family and friends right on the
front of Coca – Cola cans and bottles. Such large promotion and funding is very hard to be rivalled
by the likes of Irn Bru and explains largely the popularity of Coca-Cola over other soft drinks such
as Irn Bru.

Market research
Both brands have
websites to
advertise their
companies,
however Irn Bru’s
is far more family
friendly and has
less of a business
look and appeals
to a large
audience as it also
tries to entertain

Market Research
Both adverts
follow a linear,
narrative story
and feature
comedy with a
humorous
ending, however
Coca Cola’s
adverts usually
have quite an
artistic view and
usually convey a
positive,
influential
message .

Market research:
Irn Bru are the most popular soft drink in Scotland, despite competition from other soft drinks such as Coca – Cola.
However in other countries Irn – Bru is no where near as popular as it is in Scotland

Audience research:
Here is a piece of secondary research that was conducted from “YouGov” it suggests that the
majority of Irn Bru customers are fairly young males who are on the left side of the political
spectrum . This indicates that the adverts for the future should be tailored towards more female as
the balance with males is only just slightly over, however, in terms of politics it highlights how the
demographic of Irn Bru customers are regularly left sided, this does not come as too much of a
surprise as Scotland has always been quite a liberal country and Irn Bru is the most popular soft
drink in Scotland, therefore satirical adverts mocking current political events will influence the
majority of Irn Bru customers to stay with the brand.

Audience research:
Further secondary research from “YouGov.co.uk” highlights the hobbies of Irn Bru customers. It
could be argued that hobbies such as playing video games could be suited to quite an introverted
personality, suggesting awkward and Anti- realist adverts that have been popular with Irn Bru in the
past appeal to those personality types , hence why general interest has “ Video Games” listed.
Conversely, hobbies such as going to the cinema and listening/ watching live music can be
associated with an extroverted lifestyle such as going to the cinema with friends or visiting music
festivals.

Audience Research
This information also reveals that other brands that are correlated with Irn-Bru are also
unhealthy things that are in people’s lifestyle, suggesting a strong similarity amongst the
customers in all of these companies.
This infers the main demographic of Irn Bru drinkers are slightly unhealthy and this ties
in with the previous statistics of the last slide as their general interest include “video
games”

Audience research:
Here is my primary research after I conducted a survey myself.
So far the audience is 70% Male with 80% of
people at the ages of 16-18

Audience research:
25% of people rated Irn
bru a 6 out of 10, a
fairly respectable score
Nobody who took part
in the survey would pay
more than £ !.50 for a
regular 500ml Irn Bru
bottle

Audience research:
94.44% of people
prefered Regular Irn
Bru to Irn Bru Xtra,
showing that the
sugar tax has had
negative affects for
sales potentially.

Interview
1. Do you enjoy Irn Bru adverts, and why?
Yes I enjoy Irn-Bru adverts as, they are funny and, entertaining to watch. I think that they are
entertaining to watch because, they are relevant to others and, the sort of situations that happen in
their ads, could happen to us.
2. What do you think about the difference in taste with “Irn Bru extra” compared to Irn Bru “regular”
following the sugar tax?
I have only tried regular Irn-Bru, and I liked that.
3. What makes an advert compelling and persuasive to you and does a certain type of advert (for
example one that features humor) make you more likely to buy the product?
I think that comedy in adverts are more persuasive.

Interview
1. Do you enjoy Irn Bru adverts, and why?
I enjoy watching some Irn bru adverts as they are funny but some can be very rude and have sexual
references in which is not right for a younger audience. They make me laugh due to the person’s
situation they seem to land in and it definatly backs up their slogan “Irn Bru gets you through”.
2. What do you think about the difference in taste with “Irn Bru extra” compared to Irn Bru “regular”
following the sugar tax?
Irn Bru Xtra is definatly a different tatse, its not very fizzy due to lack of sugar but still tastes just as
good as regular but Irn-Bru regular is always the best as its full of flavour and has a nice fizz. I’d
choose Irn bru Original over Xtra any day but I do enjoy Xtra as well.
3. What makes an advert compelling and persuasive to you and does a certain type of advert (for
example one that features humor) make you more likely to buy the product?
The facial expressions from those who find themselves in the situations they are in I find the adverts
entertaining but it doesn’t make me want me to buy Irn-bru. They need more pursuasive ads.

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

Group Idea:
Man guarding Irn Bru, thief steals it which leads to a chase through
corridors etc...

Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
Angry man (Henry) guarding an Irn Bru, he falls asleep and the thief (me) takes it, leads to being chased

Crew Role Responsibilities
Tommy Actor ( thief ) Takes the Irn - Bru
from Henry who is
supposed to be
guarding it.
Tom B Camera man Take lots of
different shots
from different
angles, buying the
Irn Bru bottle
Henry Actor (guard ) Supposed to be
guarding the Irn
Bru

TV advert story board
.
These links show a template for a contingency plan.
https://yorkcollege.blackboard.com/webapps/blackboard/cont
ent/listContent.jsp?course_id=_19744_1&content_id=_556965
_1

Health and Safety
– TV advert

Idea generation
There are different types of games we could use, such as a side stroller, where a character will
move usually left to right in order to complete an objective, although this is simple this will
probably not be chosen.
Another Idea could be like a match game such as “candy crush” where the player for example
could have to match 3 Irn Bru cans in a row to earn points in a certain amount of time, each level
increases in difficulty by requiring more score / a similar score but in less time.
The idea that we will use is a game that is like Temple Run where a character is being chased and
has to collect Irn Bru cans over a distance with obstacles in the way.

Planning Docs (Advergame):
Temple run style game

Temple run style game – Getting chased by a man, thief carrying an Irn Bru, Pick up cans of
Irn Bru over a distance, objective is to get as many cans as you can, things like Girders in
the way or something else related to Irn Bru as ways of making it harder

Resources/Props and cost list
Can/bottle of Irn Bru – roughly £1 Buy different ones as we wont want to keep the same one
Camera – used from college
Tripod – used from college
Mac to edit the footage on – used from college

List of sound effects and dialouge and how to get them:
- A jumping noise, eg landing on feet and making a sound from the action of jumping like a heavy sigh. Get this by
recording someone’s voice doing so, or record someone stomping and record the part of their foot hitting the ground
.
- Sound of heavy breathing to emulate someone running, get this by recording someone breathing heavy

- 8/16 bit music links from YouTube
https://www.youtube.com/watch?v=4qsWFFuYZYI&list=RDQMqjKyKB82upQ
https://www.youtube.com/watch?v=tf0-Rrm9dI0&list=RDQMqjKyKB82upQ&index=3
https://www.youtube.com/watch?v=GeIzV6q5FlM&list=PL0u92-Pq732uRFXP1NMybMHvzCrSuT-vz
https://www.youtube.com/watch?v=BStjuHfP238&index=2&list=PL0u92-Pq732uRFXP1NMybMHvzCrSuT-vz

Make Pixl art.com

Planning Docs (Print Advert):
. Hand drawn :

Planning Docs (Print Advert):
The colour schemes will likely be blue, orange and white as they stand out and are most importantly the brand’s colour
schemes that are associated with the brand.

Possible fonts
Something fairly bold that stands out well.
After research on the website “Dafont.com” I found the font “Typingrad ” which I downloaded
and used. Here is an example of that font.

file:///.file/id=6571367.9190889

Finished Stuff:
Finished pieces to be displayed on your blog.

Irn bru pro forma

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