eXelate is a global data technology leader that makes digital experiences more relevant for consumers and effective for marketers. It provides smart data that filters big data to extract actionable signals. This helps marketers overcome challenges of losing control of consumers due to media fragmentation, data ubiquity, and the real-time nature of marketing. eXelate analyzes, models, segments and activates data across its multi-platform network of over 125 media partners to power smarter digital marketing decisions worldwide.

2. eXelate.com
@eXelate
Making data actionable
• 2014
• Alain Sanjaume
• VP & Managing Director Europe,
eXelate
• alains@exelate.com

3. • eXelate is the
global data
technology
leader that
makes digital
experiences
more relevant
for consumers
and more
effective for
marketers
smart data. smarter decisions.TM

4. • big data = noise
big data = noise

5. how to power smarter marketing
decisions in a big data world?

6. • smart data =
actionable signal
smart data = signal

7. • smart data

8. • Smart Data
checks
1. Data Quality
2. Data Scale
3. Real-time
4. Validation
5. Actionability
6. Resource-heavy
7. Flexibility

9. data trends

10. • consumers
continue to
digitize

11. • consumers
continue to
digitize
• when they use

12. • Key challenges
Marketers are losing control of their consumers
Fragmentation of media: hard to reach
Ubiquity of data: hard to understand
Real-time nature of marketing: hard to react

13. • audience
targeting
becoming the
norm
who employs it
in what % of their campaigns

14. • marketing is still
about get, keep,
and grow

15. about eXelate

16. The insights & analytics terminal that
transforms online & offline interactions
into consumer insights
Custom modeling that scales your
seed audience to maximize branding
& direct response campaign outcomes
by up to 5X
Cloud infrastructure service that allows
anyone to connect their first-party data
to 125 media platforms to drive reach,
ROI and revenue
eXelate’s premium demo, interest and
purchase intent data generated from
over 5B device connections worldwide
each month
For marketers seeking
a comprehensive
understanding of their
consumers
For custom modeling of
your first party data for
reach and retargeting
For first party data owners
seeking to reach and
retarget their audience
anywhere
For agencies and platforms
looking to maximize return
on audience targeting
eXelate powers
smarter digital
marketing decisions
worldwide through
our multiplatform
data management
software and
massive data
eXchange.
products merging software + data
analyze
model &
segment
activate
target

17. power
multi-platform data connectivity
patent protected software platform
self service tools
managed service solutions
5.2B unique device interactions monthly
125 Media platform integrations
22B monthly data connections made
plus hundreds of other exclusive data,
publisher and marketer partnerships
Direct data partnerships in 7 countries
100+ employees in 7 offices worldwide
aggregated data from over 200 countries
technology massive infrastructure premium partners global

18. performance
#66, Forbes’
America’s Most
Promising
Companies 2014
The Real Top 15
Venture Capital
Deals of 2012,
Tech Crunch 2013
#14 Internet
Company,
Deloitte’s 2013
Technology
Fast 500™
AlwaysOn Media
100/Global 250 Top
Private Companies,
AlwaysOn
2010 -2013
leaders in privacy accolades

19. Thank you
Matt Bennathan
VP & Managing Director UK, eXelate
mattb@exelate.com