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Invoca - 2017 Sponsor Luncheon Presentation

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Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 01:00 PM: Tap Into a Gold Mine of First Party DataWatch a live demo of Signal Discovery, Invoca’s latest addition to their award-winning conversational analytics suite. Signal Discovery uses machine learning to give you an unprecedented view into your highest converting channel: phone calls. You’ll see how you can quickly gain new insights from tens of thousands of conversations and take action on them in real time — all with the goal of driving more revenue-generating calls, boosting conversion rates, and optimizing the buying experience.Presenter: StaceyWilkins, Senior Product Marketing Manager,InvocaStacey is a Senior Product Marketing Manager at Invoca. One of her favorite parts of that role is talking to other marketers about the power — and revenue potential — of call tracking and how it can affect a business’s bottom line. Prior to her position at Invoca, Stacey held product marketing and content roles at LogMeIn, Citrix and Commission Junction.

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Invoca - 2017 Sponsor Luncheon Presentation

  1. 1. Tap into a Gold Mine of First Party Data Stacey Watkins Sr. Product Marketing Manager
  2. 2. Agenda The Importance of Calls The Transformative Power of AI Introducing Signal Discovery The Critical Step for Success
  3. 3. Discover Explore Buy With Considered Purchases, Inbound Calls Are Still Key Digital Calls
  4. 4. Campaign data captured in URL JS tag captures cookie data Dynamic phone number insertion How it Works
  5. 5. Contact CenterMarketing Channels CALL EMAIL SEARCH SOCIAL SITE MOBILE ✓ ? ✓ ✓ ✓ ✓
  6. 6. The Expected The Unexpected
  7. 7. Why they’re calling What they want What questions they have Conversations: one of the last untapped sources of customer data
  8. 8. Yes 92% No 7% Unsure 1% Source: Invoca “The State of First-Party Data” Report, 2019 (survey of marketers using a call tracking solution) Does anyone on your team listen to call recordings or read transcripts for the purpose of analysis? Almost Everyone Listens to Calls for Insight
  9. 9. Source: Invoca “The State of First-Party Data” Report, 2019 (survey of marketers using a call tracking solution) How many hours per week does your team listen to call recordings and/or read call transcripts?
  10. 10. The Dashboard
  11. 11. Signal AI
  12. 12. Introducing Signal Discovery
  13. 13. First Topic: “The Other 80%”
  14. 14. Back to the Map
  15. 15. Second Topic: Jackpot
  16. 16. Second Topic: The Insights
  17. 17. Back to the Map
  18. 18. Third Topic: How to Learn More
  19. 19. Third Topic: How to Learn More
  20. 20. Back to the Map
  21. 21. Changing the Future
  22. 22. Creating Signals
  23. 23. Bringing it Together: Call Data
  24. 24. The Critical Step: Integrations
  25. 25. To continue the discussion, please visit the Invoca table Join us for wine tasting! Thank you!

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