Sensika is a new cloud-based information intelligence solution that provides real-time awareness of relevant external data, enables efficient collaboration around insights, and addresses key information needs for employees. It acquires and processes data from various sources, extracts relevant insights, and channels them to users through interactive and collaborative tools. Sensika aims to boost productivity by closing gaps around awareness, engagement, and task execution through its single cloud-based platform.

1. Sensika is a newCo cloud-based information
intelligence solution.
Pharma Energy Telecom Finance FMCG

2. The Need1
1. Immediate awareness – every team member needs to get, understand and use
all work-relevant facts from the external environment
2. Single access point – one solution to cover all information, analytics and
collaboration needs, irrespective of data source or type
3. Collaboration – swiftly bridge from awareness to execution, easily engage and
efficiently work with others around business data
Sensika boosts the company’s overall productivity by addressing
the 3 most pressing information needs of every employee:

3. The Need
• Product
• Brand positioning
• Pricing
• Competitors
• Customers
• Audiences
• Market segments
• Influencers
…needs to be aware of
I need to be constantly aware of all
relevant facts about our
brands, markets, products, clients and
competitors. Situations arise so quickly! My
team must be able to act within the same
day to whatever happens out there…
CMO, Pharmaceutical company
“
1.1

4. The Need
…needs to be aware of
1.2
We realized we need an open and honest
communication with our employees. Our
portal is really weak in the channeling and
engaging employees on important internal
affairs. There is no discussion at all …
Head of Internal Communications, Oil
“
• Company news
• The impact of corporate polices
• The impact of corporate
campaigns
• External company image
• Negative campaigns
• Company Image

5. • ROI on external information is high
…needs to make sure that
We have a huge awareness latency. And
once our employees get some actionable
data, there is low engagement, no
collaborative task execution nor efficient
knowledge transfer. As a result our ROI on
external information is really terrible.
Top executive, Pharmaceuticals
“
The Need1.3

6. • Product
• Customer Voice
• Sentiment
• Competitors
• Pricing
• Trends
• Threats
• Opportunities
…needs to be aware of
We want to scan the entire web and the
social media space to spot sales opportu-
nities. And jump on immediately! My team
shall outperform the entire competition on
product, pricing and market related
knowledge.
VP of Sales, Telecom
“
The Need1.4

7. • Employees’ sentiment
• Engagement levels
• Workplace conditions
• Salary trends
• Job trends
• Informal influencers
• Threats
• Stock price
…needs to be aware of
I face four major challenges: employee
engagement, loyalty, churn and coaching.
Never came across an intelligence solution
that allows me being on par, not to speak
about being proactive. I am always the one
to get the facts last.
HR executive, Finance
“
The Need1.5

8. The Solution - overview2
• One single workspace tailored to the specific information needs of every employee
• Real-time delivery and comprehensive display of all relevant insights
• Immediate awareness, quick fact understanding and efficient execution
• Easy and efficient engagement of other colleagues in work-related collaborations
• Cloud based and accessible through the browser
• For PCs, Laptops and Tablets alike

9. The Solution: closing critical process gaps
Event
2
Awareness
1 3
Action
Seamless, real-time flow
Sensika automates and integrates the processes of data
harvesting, processing, analysis, insights extraction and
distribution, placing them onto one single platform.
It enables efficient collaborations between employees around relevant
and actionable insights though highly interactive and accessible
applications.
Multiple methods of data retrieval,
processing and insights extraction
Smart, automated early warning
system and manual awareness
creation possibilities
Interactive environment that
facilitates user engagement and
collaborative task execution
Gap #1 Gap #2
2.1

10. How to: data acquisition & processing3
Social networks Free web sources Premium data Internal sources
Benefits
Indexing
Categorization
Language detection Named entity extraction
Sentiment calculation Data augmentation
• Complete & Integrated Intelligence
• Cross-domain fact understanding
• Efficient comparative analytics

11. How to: awareness creation4
Task-driven
Alarms &
Notifications
Analytics, Comparative
Analytics, Dimensions and Facets
Interaction-driven
Assignments Discussions
Automated Self-awareness
Sensika is keeping the users in a constant state of awareness through several
efficient and accessible instruments. The user’s focus is directed cleverly
towards the most pressing issues requiring the employee’s attention:

12. How to: Collaborative execution5
Data acquisition
Data sourcing
Source meta dating
Feed management
Result-set cleaning
Awareness raising
Insights channelling
Knowledge sharing
Opinion sharing
Decision making
Task execution
Analytics
PROCESSES WHERE SENSIKA
FACILITATES EFFICIENT
COLLABORATION:

13. Benefits6
With one single, cloud-based
solution companies are able to:
usage frequency, usage
efficiency, employee
satisfaction
• Process huge volumes of
diverse information
• Intercept and extract relevant
insights in near real-time
• Channel these insights to the
right recipients in the company
• Trigger and facilitate efficient
collaborations around insights
barrier to use, infrastructure
cost, infrastructure risk
processing capacity
number of solutions/
vendors used, processing
and support cost
reaction speed, opportunity
spotting & utilization
personnel
cost, unawareness risk
decision efficiency, trigger
efficiency, knowledge
decision delays
execution precision and
efficiency, sharing, knowledge
transfer, employee mastery
employee isolation, team
segregation, churn
ROI on InformationStrategic Company’s Benefit:
INCREASE DECREASE

14. Vertical use cases*7
Industry
Use case Pharma Finance Oil/Energy Telecom FCCG
Early crisis detection
Drug performance monitoring
Competitive intelligence
Patent monitoring
Local influencers discovery
Reputation management
Portfolio trend spotting
Voice of the expert
Threat detection
Opinion monitoring
Internal policy promotion
Social media lead generation
Ad Campaigns Performance Analytics
Brand monitoring
Official media coverage
Client profiling
* The listed use cases have been identified by the Sensika biz dev. team following direct meetings with
executives from the above listed industry verticals in the period MAR – DEC 2012. They are subject to constant
extension and change. Most of them have been tested in live trials in the period JAN – MAR 2013.

15. Functional use cases8
Decision Support on all organizational levels
Listening: Voice of Customer, Reputation management, Voice of the employee
Early product/service warning
Churn prevention
Social business (Targeted recommendations, Couponing and other incentive schemes,
Question answering)
Finance and investing: (Market trend analysis)
Patent intelligence
Multilingual Discovery
Early crisis warning
Sensika yields substantial benefits when used in the following functional
cases:

16. How Sensika fares against the competition?9
• 3 Million Sources (new additions possible)
• Automatic Source Detection in 58 Languages
• Sentiment Analysis in 9 languages (new additions in progress)
• Full Boolean Support
• 15 Stock Exchange Indices
Sensika operational facts as of April 2013:

17. Business model10
Sensika offers flexible subscription packages tailored for the specific needs of every
company.
The functionality is served from a virtual private cloud with sufficient capacity
provisioned to cover the usage and processing requirements of the company.
Platform access
(data retrieval, processing,
visualization and
collaboration apps on top of
the platform)
Mandatory
Social data Optional
Premium content
Optional, integration of
client’s licence
Integration and
customization services
Optional
Value Added Services Optional
OFFERING TYPE
Time-based subscriptions
for a period of: 1, 2, 3 or
more years

18. Sales inquires:
Western & Central Europe:
Mr. Rossen Roussev
e-mail: rossen.roussev@sensika.com
mobile: +33 646 353 218
EEMEA
Mr. Konstantin Christoff
e-mail: konstantin.christoff@sensika.com
mobile: +359 896 863 500
Pharma Energy Telecom Finance FMCG