Customer Data: Building from the Center Out
Chris Slovak, VP of Global Solutions Consulting, Tealium
Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.
In this session, Chris Slovak details how putting customer data at the center of the marketing stack can deliver business value, bring data governance to the forefront - and revert marketers' focus back to creating those compelling customer experiences.