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DISRUPT YOURSELF!
Use your assets to play the digital field
VIJAY SOLANKI
Chief Digital Officer
March 2016
Revenue down
50% since 2010
Nearly 1/3 of
Australians watch
online video
each day
Commercial radio
listening in AU up 6%
o...
Streaming – 20% YOY Podcasting – 75% YOY
2015 2018
$50m
$90m
2015 2018
$12m
$60m
DIGITAL AUDIO GROWTH
Source: SCA market e...
SCA’s assets reaching 95% of the population
301k 9.2M 2.2M 976k
Avg Daily UBs1 Facebook Fans2
Twitter Followers3 Instagram
Followers4
Sources: 1 Nielsen Market Intell...
Radio Group with
301,338
Avg Daily UBs
SCA DIGITAL FOOTPRINT
Australian
Mobile Publisher2
Australian
Digital Publisher1
#1...
Old world Broadcaster-centric
FM
Transmitter
Radio
STUDIO
Content
New world Consumer-centric
Website
Apps
Radio
Podcasts
H...
We drive engagement by targeting these pillars
COMEDY
We drive engagement by targeting these pillars
CELEBRITY
We drive engagement by targeting these pillars
LOCAL
We drive engagement by targeting these pillars
SPORT
PLATFORMS & PRODUCTS
USING DATA TO INFORM
Google
Analytics
Sam gives Sasha
a puppy
AGILE & LEAN
LEAN HACKATHONAGILE+
WORKING WITH
STARTUPS
Identify your
strengths and
be confident in
your ability
Distribute
content and
build a great
product
experience
Use data ...
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Sca digital disruption - march 2016

I discuss how media is being disrupted in Australia. I then focus on how SCA has disrupted itself digitally and what we have learnt.

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Sca digital disruption - march 2016

  1. 1. DISRUPT YOURSELF! Use your assets to play the digital field VIJAY SOLANKI Chief Digital Officer March 2016
  2. 2. Revenue down 50% since 2010 Nearly 1/3 of Australians watch online video each day Commercial radio listening in AU up 6% over the last 2 years MEDIA DISRUPTION PRINT TV RADIO -35% Circulation down 35% since 2010 -50% 1/3 +6% +5% Commercial radio revenue in AU up 5% in FY15.
  3. 3. Streaming – 20% YOY Podcasting – 75% YOY 2015 2018 $50m $90m 2015 2018 $12m $60m DIGITAL AUDIO GROWTH Source: SCA market estimates - 2016
  4. 4. SCA’s assets reaching 95% of the population
  5. 5. 301k 9.2M 2.2M 976k Avg Daily UBs1 Facebook Fans2 Twitter Followers3 Instagram Followers4 Sources: 1 Nielsen Market Intelligence, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Feb '16 SCA DIGITAL FOOTPRINT 2.8m Monthly Video views3 818k Unique 28 Day streamers1
  6. 6. Radio Group with 301,338 Avg Daily UBs SCA DIGITAL FOOTPRINT Australian Mobile Publisher2 Australian Digital Publisher1 #1 #14#9 1. Nielsen Market Intelligence figures Feb ’16. 2. Nielsen Market Intelligence figures Feb ‘16.
  7. 7. Old world Broadcaster-centric FM Transmitter Radio STUDIO Content New world Consumer-centric Website Apps Radio Podcasts Home Studio Desk Street Consumers Studio Content creators
  8. 8. We drive engagement by targeting these pillars COMEDY
  9. 9. We drive engagement by targeting these pillars CELEBRITY
  10. 10. We drive engagement by targeting these pillars LOCAL
  11. 11. We drive engagement by targeting these pillars SPORT
  12. 12. PLATFORMS & PRODUCTS
  13. 13. USING DATA TO INFORM Google Analytics Sam gives Sasha a puppy
  14. 14. AGILE & LEAN LEAN HACKATHONAGILE+
  15. 15. WORKING WITH STARTUPS
  16. 16. Identify your strengths and be confident in your ability Distribute content and build a great product experience Use data for behavioural insight Use agile, lean & hackathons KEY TAKEAWAYS 1. 2. 3. 4.

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