Websand - Dublin Tour May 2014

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Websand - Dublin Tour May 2014

  1. 1. © Websand 2014 | @websand The 4C’s of Lean Marketing DDMA 16 May 2014
  2. 2. © Websand 2014 | @websand • Hello • Lean Marketing • Lisa Simpson • Data Driven Marketing • The 4C’s
  3. 3. © Websand 2014 | @websand Hello, I’m Saul. Think lean Look not so lean
  4. 4. © Websand 2014 | @websand
  5. 5. © Websand 2014 | @websand © Websand 2014 | @websand
  6. 6. © Websand 2014 | @websand
  7. 7. © Websand 2014 | @websand
  8. 8. © Websand 2014 | @websand
  9. 9. © Websand 2014 | @websand
  10. 10. © Websand 2014 | @websand
  11. 11. © Websand 2014 | @websand
  12. 12. © Websand 2014 | @websand
  13. 13. © Websand 2014 | @websand
  14. 14. © Websand 2014 | @websand Lean Marketing © Websand 2014
  15. 15. © Websand 2014 | @websand The communication framework used by businesses to achieve their objectives.
  16. 16. © Websand 2014 | @websand
  17. 17. © Websand 2014 | @websand Skeleton Business Structure Anatomy Business Processes (How you do things) Personality How you Communicate DATA Structure defines the processes Processes feed the personality
  18. 18. © Websand 2014 | @websand • Set your objective / milestone • Create your hypothesis – Time – Success level • Get out of the building • Review
  19. 19. © Websand 2014 | @websand Did Lisa Simpson invent the Lean Start Up? © Websand 2014
  20. 20. © Websand 2014 | @websand Did Lisa Simpson invent the Lean Start Up? © Websand 2014
  21. 21. © Websand 2014 | @websand The 4C’s © Websand 2014
  22. 22. © Websand 2014 | @websand
  23. 23. © Websand 2014 | @websand
  24. 24. © Websand 2014 | @websand
  25. 25. © Websand 2014 | @websand It’s not that is important it’s the
  26. 26. © Websand 2014 | @websand
  27. 27. © Websand 2014 | @websand
  28. 28. © Websand 2014 | @websand ’ • CUSTOMER – The hypothesis: who you after? what do they want? • CODE – How are you going to engage • CALIBRATION – Of the tools at your disposal • CONSISTENCY – Repeat what works until it fails – If it fails start again.
  29. 29. © Websand 2014 | @websand
  30. 30. © Websand 2014 | @websand Thank you

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