The Global Facebook
Advertising Opportunity
Jon Myers
VP & Managing Director - EMEA
@JonDMyers
Facebook ROI Increased in 2013 as Revenue Outgrew Users
Source: Publicly available Facebook financial information http://i...
North America Leads the Way with Facebook Revenue
Source: Publicly available Facebook financial information http://investo...
Facebook Growth Opportunity is Outside North America
Source: “Emerging Markets Drive Facebook User Growth”, May 2013, eMar...
Facebook User Share and Revenue Share Don’t Match
Sources: Marin Software global Facebook advertiser data and eMarketer.com
Engagement Levels Ahead of Ad Spend Outside North America
Sources: Marin Software global Facebook advertiser data and eMar...
4 Tips for Facebook Ad
Success
1) News Feed Outperform Right-Hand Side Ads
NEWS FEED PLACEMENTS DELIVER ON AVERAGE 44X HIGHER CTR, 67% LOWER CPC
AND 5X H...
1) News Feed Outperform Right-Hand Side Ads
2) Facebook Users & Advertisers Embrace Mobile
2) Facebook Mobile Delivers Higher CTRs and Lower CPCs
3) Custom Audiences Deliver 64% Lower CPA on Facebook
4) Facebook Creative Fatigue: Rotation is Key
AFTER 3-4 DAYS FACEBOOK USERS GET TIRED OF YOUR CREATIVE
4) Creative Rotation Generates Performance Improvements
Thanks!
Jon Myers
VP & Managing Director - EMEA
@JonDMyers
Questions?
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Marin Software - DDM Alliance Summit Marketing on Facebook

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Integrated Search and Social Advertising

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  • Search and Search and social have become two of the go to channels in just about any marketer’s toolset. I think overall as an industry we’ve gotten very good at Search, and we’re starting to become increasingly more sophisticated with Social. But not a lot has been said about how the two channels can work together to achieve incremental ROI for your business, and how you can implement a management plan across your organization to really have the two working for each other instead of in silos.
  • Search and Search and social have become two of the go to channels in just about any marketer’s toolset. I think overall as an industry we’ve gotten very good at Search, and we’re starting to become increasingly more sophisticated with Social. But not a lot has been said about how the two channels can work together to achieve incremental ROI for your business, and how you can implement a management plan across your organization to really have the two working for each other instead of in silos.
  • Add a twiiter prong
  • Marin Software - DDM Alliance Summit Marketing on Facebook

    1. 1. The Global Facebook Advertising Opportunity Jon Myers VP & Managing Director - EMEA @JonDMyers
    2. 2. Facebook ROI Increased in 2013 as Revenue Outgrew Users Source: Publicly available Facebook financial information http://investor.fb.com/results.cfm
    3. 3. North America Leads the Way with Facebook Revenue Source: Publicly available Facebook financial information http://investor.fb.com/results.cfm
    4. 4. Facebook Growth Opportunity is Outside North America Source: “Emerging Markets Drive Facebook User Growth”, May 2013, eMarketer. http://www.emarketer.com/Article/Emerging-Markets-Drive-Facebook-User-Growth/1009875
    5. 5. Facebook User Share and Revenue Share Don’t Match Sources: Marin Software global Facebook advertiser data and eMarketer.com
    6. 6. Engagement Levels Ahead of Ad Spend Outside North America Sources: Marin Software global Facebook advertiser data and eMarketer.com
    7. 7. 4 Tips for Facebook Ad Success
    8. 8. 1) News Feed Outperform Right-Hand Side Ads NEWS FEED PLACEMENTS DELIVER ON AVERAGE 44X HIGHER CTR, 67% LOWER CPC AND 5X HIGHER CTR
    9. 9. 1) News Feed Outperform Right-Hand Side Ads
    10. 10. 2) Facebook Users & Advertisers Embrace Mobile
    11. 11. 2) Facebook Mobile Delivers Higher CTRs and Lower CPCs
    12. 12. 3) Custom Audiences Deliver 64% Lower CPA on Facebook
    13. 13. 4) Facebook Creative Fatigue: Rotation is Key AFTER 3-4 DAYS FACEBOOK USERS GET TIRED OF YOUR CREATIVE
    14. 14. 4) Creative Rotation Generates Performance Improvements
    15. 15. Thanks! Jon Myers VP & Managing Director - EMEA @JonDMyers Questions?

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