Credit score for your website

1. ScoreCard
Website Scoring App
Justin D. Edens
Marketing Director
Mississippi Angel Network
It’s frustrating when you visit a website and it is slow. Even worse you get a security
warning or try to click on a link and get a 404 error message. Even worse, is when
you find out as the owner that the competition has a website that is 10x better. As a
result of this we have combined all the tools you need in one dashboard to become
the master of your website. Designed for all audiences, everyone will find value here.

2. 2
ScoreCard Overview
• An intelligent scoring algorithm
– Determine a websites performance,
creditability, and health.
• Evolved from a security product
– HardenedWP
• Scanned and revealed security vulnerabilities.
• Revenue has been generated.
• 3 year track record.

3. 3
Problem Identified
• Website running slow?
• Website SSL doesn’t validate?
• Website broken or hacked?
• Emails not being delivered?
• Don’t understand web jargon?
• Compare to top websites?

4. 4
Product/Solution
• Learn about ScoreCard
– A command center for your website.
– Designed to be attractive for multiple audiences.
– Reporting, notifications, and understandable scoring.
• From HardenedWP to ScoreCard
– From a production product we present feasibility.
– Proven revenue model, not first rodeo.
• Branding
– ScoreCard is still determining it’s overall branding.
– Being developed using existing API’s and GPL languages.

5. 5
Market Analysis
• How big is the Market for this?
– Anyone that owns a website
• Owners, agencies, hosting, development, and
marketing companies
– Market: 100 million + unique monthly visitors
• Based on competitive analysis 25 to 35 million
unique monthly visitors
• Market is growing by 20% yearly.
– Education and standardization is the driving force.

6. 6
Go To Market
• Existing clients
• Social/Professional Networks
• Direct and email marketing
– Agencies, independent contractors, and small
business owners.
• Affiliates and Sales Programs
• USLegal, Inc. and others

7. 7
Competitive Differentiation
• GTMetrix, Pingdom, Google Page Speed
– 91% market share.
– 9% spread across 30+ companies.
• ScoreCard combines it all.
– One Dashboard.
• Everything that Matters
• Start free and enjoy one dashboard.
– Web, Mobile, Tablet Apps.
• We will present relative scoring data.

8. 8
Business Model
• SaaS model with multiple offerings
– free, premium, enterprise, and government
• Addons will be available on the platform
– increased reporting and analysis for a extra fee.
– Fix the Problem (ScoreCard Providers)
• Preferred Providers Directory (Curated Directory)
– $30+ million in 5 years in gross revenue
• Limited rounds of funding required but possible

9. 9
Management Team
• Blake Howe, CEO
• 20 years experience programming and 5 years
leading 2 successful IT companies.
• Matt Cox, CTO
• 8 years experience with Programming
• Justin D. Edens, Marketing Director
• 10 years of Business Development/Marketing
• Frank D. Edens, Advisor
• Founder/Owner of USLegal, Inc.

10. 10
Summary & Questions
• ScoreCard was curated from our own
experiences in this industry.
– It will address decentralized of resources.
• Combined Resources save time and create value.
– Go To Market
• Adoption of ScoreCard will be high.
– Retention will be higher.
Questions?