Propel Ad - DDM Alliance Summit Marketing on Facebook

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Facebook advertising for e-commerce

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Propel Ad - DDM Alliance Summit Marketing on Facebook

  1. 1. Facebook advertising for eCommerce by John Larkin @jlarkin353
  2. 2. About me VP Marketing @PropelAd Hi! @jlarkin353
  3. 3. eCommerce today @jlarkin353
  4. 4. Growing at over 20% yr/yr @jlarkin353
  5. 5. $1.5 TRILLION worldwide spent on eCommerce this year @jlarkin353 $220 Billion in the USA. $525B in Asia Pacific (60% of which is China)
  6. 6. eCommerce is MASSIVE @jlarkin353 and growing fast…
  7. 7. Platforms are raising huge amounts of VC @jlarkin353 $100 Million $40 Million $35 Million
  8. 8. There has never been a better or easier time to build an online store. @jlarkin353
  9. 9. You can build a store in fifteen minutes. @jlarkin353
  10. 10. Then what? @jlarkin353
  11. 11. SEO? @jlarkin353 Content? PR? Advertising. Affiliates?
  12. 12. @jlarkin353 SMB Advertising ‘I boost the occasional post’ ‘Likes don’t seem to turn into sales’ ‘I’m not sure if Facebook works’ UNCERTAINTY.
  13. 13. @jlarkin353 Expert Advertising Custom Audiences - Lookalikes - Dynamic Product Retargeting - Exclusions - Optimisation RESULTS.
  14. 14. @jlarkin353
  15. 15. @jlarkin353
  16. 16. Reports
  17. 17. @jlarkin353 LoopLoft 485% ROI Ongoing success with both Product retargeting & lead gen. Does it Work?
  18. 18. @jlarkin353 The Net Return 470% ROI Best month ever on Shopify Does it Work?
  19. 19. @jlarkin353 The Brothers Cut 525% ROI 900 Sales in week 1! Does it Work?
  20. 20. @jlarkin353 Product Retargeting gets all the $$$ Mobile vs Desktop Images & Keeping it Fresh Scale & illusion of scale Challenges
  21. 21. Thanks! @jlarkin353 :)

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