Proactive Indexing For the Win - Crystal Carter
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Crystal J CarterFollow
May. 4, 2022•0 likes•1,134 views
Proactive Indexing For the Win - Crystal Carter
May. 4, 2022•0 likes•1,134 views
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SEOs shouldn't rely on "hope" 🙏 for indexing. If this a key component of your strategy, please know that it doesn't have to be that way 😅 Don't "wait and see" if your pages get Discovered AND Indexed. You can & should be proactive. This deck, originally presented at London SEO Meetup XL, is a tried & tested SEO workflow.
Crystal J CarterFollow
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Proactive Indexing For the Win - Crystal Carter
- 1. Crystal Carter Wix Head of SEO Comms Proactive Indexing FTW🔥
- 2. Crystal Carter Headline sponsor logo @CrystalontheWeb ● Head of SEO Comms @ ● Tech SEO ● I like plants
- 3. Slide title @SpeakerTwitterHandle Headline sponsor logo
- 4. Slide title @SpeakerTwitterHandle Headline sponsor logo
- 5. Proactive Indexing Headline sponsor logo @CrystalontheWeb
- 6. Headline sponsor logo @CrystalontheWeb Average Impact After 3 months +8.5% Ranking Keywords +8% Ranking Pages +13% Keyword Value
- 7. Slide title Headline sponsor logo @SpeakerTwitterHandle DISCOVERED NOT INDEXED
- 8. Proactive Indexing FTW Headline sponsor logo @CrystalontheWeb ● Why are URLs Discovered, Not Indexed? ● How Do You Find Un-Indexed URLs ● How to Surface More the Right Content
- 9. Why is some content Discovered, but Not Indexed? Headline sponsor logo @CrystalontheWeb
- 10. Headline sponsor logo @CrystalontheWeb
- 11. Headline sponsor logo @CrystalontheWeb 576,000 New Websites Per Day More than 8.5 Billion Searches Over 4B gigabytes of web traffic Every Day on the Internet…
- 12. Headline sponsor logo @CrystalontheWeb More than 3 billion Searches Over 4B gigabytes of web traffic Every Day on the Internet…
- 13. Headline sponsor logo @CrystalontheWeb
- 14. Headline sponsor logo @CrystalontheWeb
- 15. Assessing the Issue Headline sponsor logo @CrystalontheWeb ?
- 16. How do you find Discovered, Not indexed URLs? Headline sponsor logo @CrystalontheWeb
- 17. Assessing the Issue Headline sponsor logo @CrystalontheWeb
- 18. Assessing the Issue Headline sponsor logo @CrystalontheWeb
- 19. Assessing the Issue Headline sponsor logo @CrystalontheWeb 30% More Indexed URLs than the sitemap 15% Fewer Indexed URLs than the sitemap All Known All Submitted
- 20. Assessing the Issue Headline sponsor logo @CrystalontheWeb Submitted Indexed Indexed, not in sitemap Indexed, in sitemap >
- 21. How do you surface the right content? Headline sponsor logo @CrystalontheWeb
- 22. Reduce Unnecessary Indexing Headline sponsor logo @CrystalontheWeb Are Campaign LPs & URLs with Tracking Codes Currently Indexed or Excluded?
- 23. Headline sponsor logo @CrystalontheWeb Are *Low Value* Navigational Pages Currently Indexed or Excluded? Reduce Unnecessary Indexing
- 24. Headline sponsor logo @CrystalontheWeb Are Unique Customer Account Pages Currently Indexed or Excluded? �� Reduce Unnecessary Indexing
- 26. Headline sponsor logo @CrystalontheWeb Inspect The Sitemap Is it up to date? Does it include ALL the pages that matter? Does it even exist?
- 28. Headline sponsor logo @CrystalontheWeb Clean Up The Crawl No 404s or 500 errors No Internal Redirects No Redirect Chains
- 29. Headline sponsor logo @CrystalontheWeb
- 30. Assessing the Issue Headline sponsor logo @CrystalontheWeb
- 31. Headline sponsor logo @CrystalontheWeb (Re)Submit The Sitemap
- 32. Headline sponsor logo @CrystalontheWeb Claim (All) Your Profile Links Social Profiles Local Citations Niche Directories & Services
- 33. Headline sponsor logo @CrystalontheWeb Distribute Your Content Add Strategic Links to GBP Make Use of Twitter Use RSS to Automate Distribution
- 34. Headline sponsor logo @CrystalontheWeb Surface Content Internally Upgrade the Menu Add Latest content feeds Leverage Pillar Posts for internal links
- 35. Headline sponsor logo @CrystalontheWeb finn