The document discusses proactive indexing strategies and their impact on SEO, highlighting an 8.5% increase in ranking keywords and pages over three months. It raises questions about URLs that are discovered but not indexed and provides methods to identify and improve content indexing. Key recommendations include assessing sitemaps, cleaning up web crawls, and leveraging social profiles for content distribution.

1. Crystal Carter
Wix
Head of SEO Comms
Proactive
Indexing FTW🔥

2. Crystal Carter
Headline sponsor
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@CrystalontheWeb
● Head of SEO
Comms @
● Tech SEO
● I like plants

3. Slide title
@SpeakerTwitterHandle Headline sponsor
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4. Slide title
@SpeakerTwitterHandle Headline sponsor
logo

5. Proactive
Indexing
Headline sponsor
logo
@CrystalontheWeb

6. Headline sponsor
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@CrystalontheWeb
Average Impact After 3 months
+8.5%
Ranking
Keywords
+8%
Ranking
Pages
+13%
Keyword
Value

7. Slide title
Headline sponsor
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@SpeakerTwitterHandle
DISCOVERED NOT INDEXED

8. Proactive Indexing FTW
Headline sponsor
logo
@CrystalontheWeb
● Why are URLs Discovered, Not Indexed?
● How Do You Find Un-Indexed URLs
● How to Surface More the Right Content

9. Why is some content
Discovered, but Not
Indexed?
Headline sponsor
logo
@CrystalontheWeb

10. Headline sponsor
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@CrystalontheWeb

11. Headline sponsor
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@CrystalontheWeb
576,000
New
Websites
Per Day
More
than 8.5
Billion
Searches
Over 4B
gigabytes
of web
traffic
Every Day on the Internet…

12. Headline sponsor
logo
@CrystalontheWeb
More
than 3
billion
Searches
Over 4B
gigabytes
of web
traffic
Every Day on the Internet…

13. Headline sponsor
logo
@CrystalontheWeb

14. Headline sponsor
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@CrystalontheWeb

15. Assessing the Issue
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@CrystalontheWeb
?

16. How do you find
Discovered, Not indexed
URLs?
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@CrystalontheWeb

17. Assessing the Issue
Headline sponsor
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@CrystalontheWeb

18. Assessing the Issue
Headline sponsor
logo
@CrystalontheWeb

19. Assessing the Issue
Headline sponsor
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@CrystalontheWeb
30% More
Indexed URLs
than the sitemap
15% Fewer
Indexed URLs
than the sitemap
All Known All Submitted

20. Assessing the Issue
Headline sponsor
logo
@CrystalontheWeb
Submitted
Indexed
Indexed, not in
sitemap
Indexed, in
sitemap
>

21. How do you surface the
right content?
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@CrystalontheWeb

22. Reduce Unnecessary Indexing
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@CrystalontheWeb
Are Campaign LPs &
URLs with Tracking
Codes Currently
Indexed or Excluded?

23. Headline sponsor
logo
@CrystalontheWeb
Are *Low Value*
Navigational Pages
Currently Indexed or
Excluded?
Reduce Unnecessary Indexing

24. Headline sponsor
logo
@CrystalontheWeb
Are Unique Customer
Account Pages
Currently Indexed or
Excluded? ��
Reduce Unnecessary Indexing

26. Headline sponsor
logo
@CrystalontheWeb
Inspect The
Sitemap
Is it up to date?
Does it include ALL the
pages that matter?
Does it even exist?

28. Headline sponsor
logo
@CrystalontheWeb
Clean Up
The Crawl
No 404s or 500 errors
No Internal Redirects
No Redirect Chains

29. Headline sponsor
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@CrystalontheWeb

30. Assessing the Issue
Headline sponsor
logo
@CrystalontheWeb

31. Headline sponsor
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@CrystalontheWeb
(Re)Submit The Sitemap

32. Headline sponsor
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@CrystalontheWeb
Claim (All) Your Profile Links
Social Profiles
Local Citations
Niche Directories &
Services

33. Headline sponsor
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@CrystalontheWeb
Distribute Your Content
Add Strategic Links to
GBP
Make Use of Twitter
Use RSS to Automate
Distribution

34. Headline sponsor
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@CrystalontheWeb
Surface Content Internally
Upgrade the Menu
Add Latest content
feeds
Leverage Pillar Posts
for internal links

35. Headline sponsor
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@CrystalontheWeb
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