SlideShare a Scribd company logo
How to do an ASO Audit
like in the 90’s
Luis Bueno Tabernero | Decathlon UK
SLIDESHARE.NET/lbuenot
@bueno_seo
#brightonSEO
@bueno_seo
What am I gonna get?
2
#brightonSEO
@bueno_seo
What am I gonna get?
3
#brightonSEO
@bueno_seo
1.
Audience
Analysis
Goodfellas
(1990)
4
Goodfellas (1990)
‘’
As far back as I
can remember, I
always wanted to
be a gangster.
6
Henry Hill
(Ray Liotta)
#brightonSEO
@bueno_seo
Who is your app for?
7
#brightonSEO
@bueno_seo
Who is your app for?
8
#brightonSEO
@bueno_seo
Who is your app for?
9
#brightonSEO
@bueno_seo
Who is your app for?
10
#brightonSEO
@bueno_seo
2.
App
Features
Jurassic
Park
(1993)
11
Jurassic Park (1993)
‘’ That is one big
pile of shit.
13
Ian Malcom
(Jeff Goldblum)
#brightonSEO
@bueno_seo
What are the main app features?
14
#brightonSEO
@bueno_seo
What does it enable you to do?
15
#brightonSEO
@bueno_seo
What does it enable you to do?
16
#brightonSEO
@bueno_seo
How does it make you feel?
Engaged
17
Smarter Entertained
#brightonSEO
@bueno_seo
3.
ASO
Creatives
Titanic
(1997)
18
Titanic (1997)
Icons
#brightonSEO
@bueno_seo
App icon Design
21
Contrast Associations Naming
#brightonSEO
@bueno_seo
Research Competition
22
Screenshots
#brightonSEO
@bueno_seo
1. What is the app about?
24
#brightonSEO
@bueno_seo
2. Consumer Benefits
25
#brightonSEO
@bueno_seo
3. How it works
26
#brightonSEO
@bueno_seo
4. What makes you unique?
27
Feature Graphic
#brightonSEO
@bueno_seo
Icon
Preview video
#brightonSEO
@bueno_seo
TikTok Video Wallpaper
31
#brightonSEO
@bueno_seo
4.
Meta Data
Seven
(1995)
32
Seven (1995)
‘’
“Wanting people to
listen, you can't just tap
them on the shoulder
anymore. You have to hit
them with a
sledgehammer, and then
you'll notice you've got
their strict attention.”
34
John Doe
App Store vs Google Play
Source: ASO in the App Store vs Google Play – 7 Differences
App Store
Source: App Store ASO vs. Google Play ASO in 2021 – Meet All the Differences!
Google Play
Source: App Store ASO vs. Google Play ASO in 2021 – Meet All the Differences!
#brightonSEO
@bueno_seo
Title and Subtitle
38
#brightonSEO
@bueno_seo
Keyword Field
39
Discover,finder,pop,sing,artist,play
,
album,track,player,mp3
Source: Appfigures - App Teardown
#brightonSEO
@bueno_seo
Short Description
40
Source: Appfigures - App Teardown
GIVE AN ANSWER TO
“WHAT’S THAT SONG?
#brightonSEO
@bueno_seo
Long Description
41
Source: AppTweaks
#brightonSEO
@bueno_seo
5.
Reviews
Fight Club
(1999)
42
Fight Club (1997)
#brightonSEO
@bueno_seo
NBA: Live Games & Scores
44
#brightonSEO
@bueno_seo
What’s the average rating?
45
#brightonSEO
@bueno_seo
What’s the average rating?
46
Star Rating User Qualification
<3 Bad app
3-3.99 Average app
4-4.75 Good app
>4.75 Excellent app
#brightonSEO
@bueno_seo
Rating evolution?
47
#brightonSEO
@bueno_seo
Are they replying to reviews?
48
#brightonSEO
@bueno_seo
Are they replying to reviews?
49
#brightonSEO
@bueno_seo
What keywords are mentioned?
50
Source: AppTweaks Sentiment Analysis. Most repeated Keywords
Terminator 2 (1991)
#brightonSEO
@bueno_seo
Thanks!
You can find me at
@bueno_seo
luisbuenoseo.com
52

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