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Seo by softwarez solution
The document provides an overview of search engine optimization (SEO) including what SEO is, why it's important, and common SEO strategies and techniques. It defines SEO as modifying a website to increase its visibility in organic search results. The document outlines important on-page optimization factors like titles, metadata, content and keywords. It also distinguishes between black hat and white hat SEO techniques, with white hat referring to ethical practices that focus on users rather than manipulation.
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Seo by softwarez solution
- 1. SEO CRASH COURSE ByVikash Mishra Co-Founder Softwarez Solution
- 2. • What IsSEO? • Some Facts • Why SEO? • Keyword Selection • Types Of SEO • SEO Don'ts • How To Write a Blog for Website? Content
- 3. • Search engineoptimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. • SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines What Is Seo?
- 4. •Some Facts • Google- Searching 4,285,199,774 web pages • 28% of Google searches are for a "product/service name", 9% are for a "brand name" and 5% are searches for a "company name". • 85%* of all Web site traffic and 70%* of all online purchases originate from a search engine. (*Jupiter Research)
- 5. • Not Aquestion At All •Your Business Is online or offline You need SEO Why Seo?
- 6. Keyword Selection • MostImportant Part Of Whole Process Is selection Keyword • Tools Used • Google Keyword Planner • Being Too • Concept of Competition • CPC
- 7. Types Of Seo BlackHat Vs White Hat Black Hat SEO In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. At the End Google Will Block You White Hat SEO Google Loves You White Hat SEO types • ON Page vs OFF Page Seo
- 8. ON Page SEO •On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density. • Factors • Structured Data www.schema.org • Title Tag • URL
- 9. ON Page SEO(Cont..) •Content http://www.iacquire.com/blog/18-meta-tags-every-webpage-should-have-in- 2013 <body>, <div>, <p>, <span>, no tag Alt Text <img src="http://www.example.com/example.png" alt="Keyword"> Bold/Strong <b></b> <strong></strong>
- 10. SEO Don'ts • DoNot Copy Content From Any Website http://www.copyscape.com • Don’t Overuse Keywords • Don’t use General Keywords • Don’t have the same title element on every page • Don’t Use “Know More”, “Read More” , “click Here”
- 11. How To Writea Blog for Website? Blog Title URL Short Description Tag Long Description