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Brighton SEO April 2022 - Automate the technical SEO stuff
- 1. Automate The Technical SEO Stuff Michael Van Den Reym | iO https://www.slideshare.net/MichaelVanDen Reym/ @vdrweb
- 2. Care to guess where I’m from? @vdrweb #brightonseo 2
- 7. Automation in your SEO career? Automate Technical SEO 7 @vdrweb #brightonseo
- 8. Your career in SEO 8 Creative SEO Tasks Boring Experience @vdrweb #brightonseo
- 9. 9 Creative SEO Tasks Boring Experience Your career in SEO @vdrweb #brightonseo
- 10. 10 Highly Creative SEO Tasks Boring Experience Creative + Your career in SEO @vdrweb #brightonseo
- 11. Time to automate all the boring stuff? 11 @vdrweb #brightonseo
- 12. Presentation title 12 4 examples of automation use in technical SEO
- 13. 1. Robotic Process Automation (RPA) 13 @vdrweb #brightonseo
- 14. Job: 40 separate SEO audits in the same structure 14 @vdrweb #brightonseo
- 15. What working from home looks like
- 16. 16 @vdrweb #brightonseo Chapter 18 - Control mouse and keyboard
- 17. 17 Coordinates -> XPATHS (and other selectors) @vdrweb #brightonseo Next step: Selenium Browser Automation
- 18. Next step: Headless RPA 18 @vdrweb #brightonseo
- 19. Next step: Headless RPA Next step: Headless RPA
- 20. 20 Next step: Headless RPA @vdrweb #brightonseo
- 21. 21 Case: Meta descriptions & Drupal @vdrweb #brightonseo
- 22. 22 Code: Log into Drupal’s CMS @vdrweb #brightonseo
- 23. 23 @vdrweb #brightonseo Code: Update meta descriptions
- 24. 24 Watch out for RPA @vdrweb #brightonseo
- 25. Next step: Intelligent RPA 25 Define Rules + AI @vdrweb #brightonseo
- 26. 2. No more 404 errors in Google 26 @vdrweb #brightonseo
- 27. Why care about 404s in Google? 27 Bad Impression Users prefer to land on a 200 instead of a 404 Lose impression Google deletes them @vdrweb #brightonseo
- 28. How I used to check for 404 errors in Google 28 Site: and click the links @vdrweb #brightonseo
- 29. Next step: Linkclump 29 Chrome extension @vdrweb #brightonseo
- 30. Lots of tabs! 30 @vdrweb #brightonseo
- 31. Next step: Export search console URL’s 31 @vdrweb #brightonseo
- 32. Get status codes with Screaming Frog 32 Find all 404 page errors in Search Console @vdrweb #brightonseo
- 33. Next step: Search console API + Python >1000 pages! 33 API Guide: https://www.jcchouinard.com/how-to- connect-to-google-search-console-api-using-python/ @vdrweb #brightonseo
- 34. Part 1: Get all pages 34 @vdrweb #brightonseo
- 35. Part 2: Check 404 errors 35 @vdrweb #brightonseo
- 36. Next step: automate 404 alerts 36 @vdrweb #brightonseo
- 37. Next step: Automate 404 alerts 37 Why not set yourself up to receive weekly emails? @vdrweb #brightonseo
- 38. Give the right Slack channels a try! 38 @vdrweb #brightonseo
- 39. 39 Evolution Random link clicking Weekly 404 alerts @vdrweb #brightonseo
- 40. 3. Scheduled crawls 40 @vdrweb #brightonseo
- 43. 43 @vdrweb #brightonseo Get 305 columns of data every week! Google Sheets
- 44. Data Studio Template 44 @vdrweb #brightonseo
- 45. From Data to Actionable insight 45 @vdrweb #brightonseo
- 46. =Transpose (‘Frog export’!A1:KT) 46 @vdrweb #brightonseo
- 47. Calculating Difference 47 @vdrweb #brightonseo
- 48. Calculate % Difference 48 @vdrweb #brightonseo
- 49. Additional Dashboard Page 49 @vdrweb #brightonseo
- 50. Weekly emails 50 @vdrweb #brightonseo Google Sheets API & PythonAnywhere Hi, You have 80 Broken links (+25%)
- 51. 4. Image Optimization 51 @vdrweb #brightonseo
- 53. Image Audit: ovidias.com 53 @vdrweb #brightonseo 2000px width 500px width
- 54. Screaming Frog Export > 100 kb 54 @vdrweb #brightonseo
- 55. Screaming Frog Export > 100 kb 55 @vdrweb #brightonseo We found 1255 large images (>100kb) can you please resize them?
- 57. Image Optimization Dashboard 57 @vdrweb #brightonseo Step 1: Connect the Pagespeed API to Screaming Frog
- 58. Image Optimization Dashboard 58 @vdrweb #brightonseo Step 2: Export to Google Sheet
- 59. Image Optimization Dashboard 59 @vdrweb #brightonseo Pagespeed savings sheet
- 60. Image Optimization Dashboard 60 @vdrweb #brightonseo
- 61. Image Optimization Dashboard 61 @vdrweb #brightonseo
- 62. John loves this dashboard 62 @vdrweb #brightonseo
- 63. But we can do better! 63 @vdrweb #brightonseo Can you please optimize the 1255 large images (>100kb) in this cool dashboard?
- 65. Pagespeed insights 65 @vdrweb #brightonseo
- 66. PageSpeed Insights: API call 66 @vdrweb #brightonseo
- 67. PageSpeed Insights: API Response 67 @vdrweb #brightonseo Determine width and height
- 68. PageSpeed Insights: API Table 68 @vdrweb #brightonseo Determine width and height for every oversized image
- 69. Next steps: automated image resizing 69 @vdrweb #brightonseo
- 70. Next steps: automated image resizing 70 @vdrweb #brightonseo Img.resize()
- 71. Next steps: automated image resizing 71 @vdrweb #brightonseo 1255 images resized!
- 72. Effect on page experience? 72 @vdrweb #brightonseo Image Optimizations
- 73. 73 @vdrweb #brightonseo Evolution List images > 100KB Automatically resize every image
- 74. Time to start your own automation journey? 74 @vdrweb #brightonseo
- 77. 77 @vdrweb #brightonseo Grow 1% every day (1.01)365 37,78 x
- 78. Use the power of Automation to handle boring, repetitive tasks
- 79. Automate The Technical SEO Stuff 79
- 80. Automate The Technical SEO Stuff 80 Aim for the top
- 81. @vdrweb #brightonseo 81 Michael Van Den Reym Discover infinite opportunities! Slides & Scripts: www.michaelvdr.be www.twitter.com/vdrweb www.linkedin.com/in/michaelvdr