This document provides an introduction to search engine optimization (SEO) with an agenda covering key topics. It defines SEO as improving website visibility in organic search results, explains why search matters for driving traffic, and discusses the difference between organic and paid search. The document also covers factors like search position, click-through rates, blended search, how SEO works to impact rankings, and tips for maximizing SEO efforts like using keywords and building links.
In this session we will be talking about Google Ads and why it’s such an amazing platform for testing our ideas.
Including 12 ways to improve your Google Ads Campaign.
And a simple five point check list that you can implement to improve your Google Ads Campaign.
In this session we will be talking about Google Ads and why it’s such an amazing platform for testing our ideas.
Including 12 ways to improve your Google Ads Campaign.
And a simple five point check list that you can implement to improve your Google Ads Campaign.
Tools Referenced:
Search Metrics - http://searchmetrics.com/
Open Site Explorer - http://www.opensiteexplorer.org/
Scrape Similar Plugin - https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en
Shared Count - http://sharedcount.com/
Bit.ly - Just add a plus sign to the end of a bit.ly URL and hit enter to see click through data
Details on Holistic Internet Marketing from 1 Click Solutions, LLC1 Click Solutions, LLC
Effective Internet marketing requires coordinated strategic elements all working together with a measurable return on the investment. That's why we approach the digital with a holistic concept that takes into account #AdativeSEO & #Web3.0 that must include responsive website development with strong calls to action and conversion architecture, fresh relevant keyword rich content, cutting-edge SEO strategies, mobile websites and apps, email marketing, paid search marketing (PPC), social media management and online review & reputation management. While the digital has become critical, keeping in mind the effective traditional analog media elements that may be well established for a company must be maintained and coordinated for strong brand recognition and securing the market share a company has earned the old fashioned way, this is another element of Holistic Internet Marketing.
The search engines that drive website discovery and use are in extreme competition to deliver the best "Search Experience". Things that worked just a short time ago and a slacker style approach will soon leave many businesses on the side of the information highway! You can longer DIY a cheap website with no SEO, no key word rich fresh content, no Social Media integration and interaction, no responsive web design or no mobile website through a sub-domain, little or no traffic to the site (yes, PPC is necessary even if your site is on the first page) and have poor reviews or no reviews and be oblivious to online reputation management.
I run the Denver office for WSI, which stands for We Simplify the Internet. As part of the largest and highest-rated digital marketing organization in the world, we deliver world-class products from an authorized supplier network that many in the industry simply can not come close to in quality and proven results.
Learn about Google's controls on your practice's marketing and search engine optimization. Google+, Google Local Listing, Google Adwords, Google Reviews and more. Improve the visibility of your practice on the Internet by understanding what you need to do in Google.
Slideshow deck used by Jacques Bouchard (@JacquesBouchard), Digital Marketing Manager at DragonSearch, when presenting to the Bethel Chamber of Commerce on 8/17/2015, focusing on how local businesses can use SEO and digital marketing to optimize their strategies.
Event hosted by the Bethel Chamber of Commerce (http://bethelchamber.com/m/events/view/Business-Education-Forum-Series-Mon-Aug-17th) and presented by DragonSearch (http://www.dragonsearchmarketing.com/).
The 5 Fingers of SEO: An Easy Keyword Placement Strategyjbowers_ima
To optimize your website for search engines, you need to incorporate the right keywords into your content. You may know you need keywords, but do you know where to put them on the page? With this easy keyword placement guide, you'll know exactly what to do to increase your on-page SEO to help boost your website's search results rankings.
Building a Business's Digital Presence: A Local GuideDragonSearch
Building a Business's Digital Presence: A Local Guide was taught by Caitlin Boroden & Jacques Bouchard at SUNY Ulster.
The class dived into the ins-and-outs of getting found online and guided you through the necessities of any digital presence. These topics included:
* Your Website: website content essentials and user experience
* Social Media: the importance of a social presence and how to build it
* Business Listings: Google My Business, Bing Places, Yelp, and more.
Tools Referenced:
Search Metrics - http://searchmetrics.com/
Open Site Explorer - http://www.opensiteexplorer.org/
Scrape Similar Plugin - https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en
Shared Count - http://sharedcount.com/
Bit.ly - Just add a plus sign to the end of a bit.ly URL and hit enter to see click through data
Details on Holistic Internet Marketing from 1 Click Solutions, LLC1 Click Solutions, LLC
Effective Internet marketing requires coordinated strategic elements all working together with a measurable return on the investment. That's why we approach the digital with a holistic concept that takes into account #AdativeSEO & #Web3.0 that must include responsive website development with strong calls to action and conversion architecture, fresh relevant keyword rich content, cutting-edge SEO strategies, mobile websites and apps, email marketing, paid search marketing (PPC), social media management and online review & reputation management. While the digital has become critical, keeping in mind the effective traditional analog media elements that may be well established for a company must be maintained and coordinated for strong brand recognition and securing the market share a company has earned the old fashioned way, this is another element of Holistic Internet Marketing.
The search engines that drive website discovery and use are in extreme competition to deliver the best "Search Experience". Things that worked just a short time ago and a slacker style approach will soon leave many businesses on the side of the information highway! You can longer DIY a cheap website with no SEO, no key word rich fresh content, no Social Media integration and interaction, no responsive web design or no mobile website through a sub-domain, little or no traffic to the site (yes, PPC is necessary even if your site is on the first page) and have poor reviews or no reviews and be oblivious to online reputation management.
I run the Denver office for WSI, which stands for We Simplify the Internet. As part of the largest and highest-rated digital marketing organization in the world, we deliver world-class products from an authorized supplier network that many in the industry simply can not come close to in quality and proven results.
Learn about Google's controls on your practice's marketing and search engine optimization. Google+, Google Local Listing, Google Adwords, Google Reviews and more. Improve the visibility of your practice on the Internet by understanding what you need to do in Google.
Slideshow deck used by Jacques Bouchard (@JacquesBouchard), Digital Marketing Manager at DragonSearch, when presenting to the Bethel Chamber of Commerce on 8/17/2015, focusing on how local businesses can use SEO and digital marketing to optimize their strategies.
Event hosted by the Bethel Chamber of Commerce (http://bethelchamber.com/m/events/view/Business-Education-Forum-Series-Mon-Aug-17th) and presented by DragonSearch (http://www.dragonsearchmarketing.com/).
The 5 Fingers of SEO: An Easy Keyword Placement Strategyjbowers_ima
To optimize your website for search engines, you need to incorporate the right keywords into your content. You may know you need keywords, but do you know where to put them on the page? With this easy keyword placement guide, you'll know exactly what to do to increase your on-page SEO to help boost your website's search results rankings.
Building a Business's Digital Presence: A Local GuideDragonSearch
Building a Business's Digital Presence: A Local Guide was taught by Caitlin Boroden & Jacques Bouchard at SUNY Ulster.
The class dived into the ins-and-outs of getting found online and guided you through the necessities of any digital presence. These topics included:
* Your Website: website content essentials and user experience
* Social Media: the importance of a social presence and how to build it
* Business Listings: Google My Business, Bing Places, Yelp, and more.
Застосування геоінформаційних технологій Olena Ursu
Застосування геоінформаційних технологій «Панорама» та баз даних ДЗЗ при веденні інформаційних систем забезпечення містобудівної діяльності. Презентація ТОВ "ГІСІНФО" під час конференції Smart City, Вінниця, 26-27 липня 2012 року
Internet Marketing 101 for Education MarketingPhilippe Taza
The internet is where more and more of your prospective student audience is researching education program options. If they can\'t find you on top position of major search engines such as Google, Yahoo and Bing you are missing out!.
This presentation provides internet marketing tips to setup education lead generation using your schools website. Learn about: Search Engine Optimization, Pay per Click Lead Generation with Google Adwords, How to Setup Google Analytics to measure your cost per lead, basic Social Media Marketing Campaign and much much more!
SEO Bootcamp Training Course - Kuala Lumpur Marketing MeetupFreelance
Start gearing up now for an absolutely killer training session in Search Engine Optimization.
Enjoy the slide deck from our hands-on training course, designed to guide you – step-by-step – through all that is needed to position your site to rank in the natural search-engine results.
In this intensive, real-world training guide, American-born industry veteran Nikki Johnson covers the full range of 2016 SEO best practices, fundamental tactics, and go-to-market strategies.
Learn how to do SEO with this essential field guide.
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
This containing best overview and methods to start with SEO. Just go through this you will get the path how to start with SEO. If you are doing first time for your client, for your self etc. You will get some good tools to for SEO.
Legal Marketing Association 2019: SEO 2020: Building Your Strategy for On-SER...Diane Kulseth
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their firm to reinforce their efforts for the future.
Presentation for understanding concepts of Search Engine Optimisation.
Topics covered : What is SEO, How does SEO works, Benefits of SEO, Importance of Keyword Research.
By - Aishwarye Giri
Search and Social Media Marketing Course Slides - Salford UniverstiyTom Mason
Slides from Delineo Head of SEO Phil Morgan's session at SEO Training: Search and Social Media Marketing Course from Salford University. http://www.searchmarketing.salford.ac.uk/
In this "Maximizing your SEO Results" seminar, the internet marketing experts from our SEO team shed lights on keyword research, link building, useful SEO tools and the latest trends in SEO.
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
SEO refers to the process of generating free, organic, and authentic traffic on websites by ranking higher on the results that appear on the search engines.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. SEO Basics Agenda
• Define SEO
• Why Search Matters
• Organic Vs. PPC
• Search Position
• Blended Search
• How SEO Works
• How to Take Advantage of SEO
• 3 Tips for SEO
• Q/A
3. Definition of SEO
SEO stands for Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the
visibility of a website or a web page in search engines via the “organic”
or un-paid search results.
- Wikipedia.org
6. Where the Clicks Happen
Where Do People Really Click
• 28% of all clicks occur in the Paid Search areas
• 72% of all clicks occur in the Organic Search areas
7. Click Through Rates (CTR)
Click Through Rates | Position Matters
Result Average Percentage Fraction of Top
Position of Clicks Ranking
Results
#1 42.1% N/A
#2 11.9% 3.5X Less
#3 8.5% 4.9X Less
#4 6.1% 6.9X Less
#5 4.9% 8.5X Less
#6 4.1% 10.4X Less
#7 3.4% 12.3X Less
#8 3.0% 14.0X Less
#9 2.8% 14.8X Less
#10 3.0% 14.1X Less
#11 - #20 10.1% N/A
8. Blended Search (Caffeine)
SEO isn’t just words
• Images
• Blogs
• Real Time (Twitter of Facebook)
• News
• Videos
Social is part of search
Social indicators impact
search rankings
9. Your Ranking
How SEO Works
• Search engines use spiders to crawl sites
• Sites are ranked (Like getting graded on a curve)
• Data is compiled, and delivered as specifically
as possible to a user via SERPs
• Ranking Factors
• General ranking algorithm
• Improvements/changes take time
• Google Cache
10. Maximize Your SEO Efforts
How to Take Advantage of SEO
1. Make sure your site is technically sound (for SEO)
2. Identify Keywords
3. Use Keywords on your site
• In your content
• In Your coding
4. Build Links
5. Incorporate Blended Search
6. Build More Links
12. Google’s SEO Resources
Tip #2 Use Google Tools
• http://www.google.com/analytics/
• https://www.google.com/webmasters/tools/
• https://www.google.com/support/webmasters/
• http://static.googleusercontent.com/external_content/untrusted_dlcp/w
ww.google.com/en//webmasters/docs/search-engine-optimization-
starter-guide.pdf
13. If You Build Links Traffic Will Come
Tip #3 Build Some Links
• List your organization in Google Places and Yelp
• Ask a sister organization for a link
• Distribute a press release optimized for search with a link to your site
• Create a Twitter profile and “tweet” a link to ypur site (no followed, but
more often than not spawns legit links for legit content)
• List yourself with DMOZ.org (be specific)
• List yourself in Yahoo Directory ($299 yearly cost)
