In this talk, Areej will share her learning process, how SEOs can get acquainted with the world of BigQuery and why SQL is the new and improved Excel. The audience will walk away with a handful of scripts and tips to get their BigQuery journey started!
Commerce Platforms PDP Content Strategy: Amazon and Beyond - BrightonSEO Oct ...MargoHowie
My presentation for the Ecommerce SEO track for BrightonSEO on approaching PDP content strategy, maximising listings, and avoiding common mistakes. For more information, please contact the MediaCom eCom Practice.
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
In this presentation, I go through the different use cases of machine learning APIs for search marketers and digital marketers. Specifically, I look at APIs by Google Cloud and OpenAI and identify the best to use for your SEO projects, based on the task at hand.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Commerce Platforms PDP Content Strategy: Amazon and Beyond - BrightonSEO Oct ...MargoHowie
My presentation for the Ecommerce SEO track for BrightonSEO on approaching PDP content strategy, maximising listings, and avoiding common mistakes. For more information, please contact the MediaCom eCom Practice.
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
In this presentation, I go through the different use cases of machine learning APIs for search marketers and digital marketers. Specifically, I look at APIs by Google Cloud and OpenAI and identify the best to use for your SEO projects, based on the task at hand.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
A beginner's guide to machine learning for SEOs - WTSFest 2022LazarinaStoyanova
This is a guide for machine learning for beginners, tailored to the SEO industry, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of machine learning's main characteristics to help us understand how to implement it a bit better, and the ways we can embed advanced technology into our daily practice.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
[MozCon 2021] Taking Charge of Your IndexabilityAreej AbuAli
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
Google Analytics and BigQuery, by Javier Ramirez, from datawakijavier ramirez
Google Analytics is great, but having access to your raw data and being able to query it any way you want is much more powerful. Learn how you can integrate Analytics and BigQuery to unleash all your data potential. Talk delivered at Conversion Thursday London
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
A beginner's guide to machine learning for SEOs - WTSFest 2022LazarinaStoyanova
This is a guide for machine learning for beginners, tailored to the SEO industry, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of machine learning's main characteristics to help us understand how to implement it a bit better, and the ways we can embed advanced technology into our daily practice.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
[MozCon 2021] Taking Charge of Your IndexabilityAreej AbuAli
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
Google Analytics and BigQuery, by Javier Ramirez, from datawakijavier ramirez
Google Analytics is great, but having access to your raw data and being able to query it any way you want is much more powerful. Learn how you can integrate Analytics and BigQuery to unleash all your data potential. Talk delivered at Conversion Thursday London
Get more from Analytics with Google BigQuery - Javier Ramirez - Datawaki- BBVACIjavier ramirez
Talk about the integration of Google Analytics and BigQuery, delivered at Dare2Data event (BBVACI). The video is available at https://www.youtube.com/watch?v=ZdMJf0btAbc
How Auto Microcubes Work with Indexing & Caching to Deliver a Consistently Fa...Remy Rosenbaum
Jethro CTO Boaz Raufman and Jethro CEO Eli Singer discuss the performance benefits of adding auto microcubes to the processing framework in Jethro 2.0. They discuss how the auto microcubes working in tandem with full indexing and a smart caching engine deliver a consistently interactive-speed business intelligence experience across most scenarios and use cases. The main use case they discuss is querying data on Hadoop directly from a BI tool such as Tableau or Qlik.
Neo4j Aura on AWS: The Customer Choice for Graph DatabasesNeo4j
Neo4j, the leading enterprise graph platform, is now globally available on Amazon Web Services (AWS) as a fully managed, always-on database service.
Neo4j Aura Enterprise on AWS empowers organizations to rapidly build mission-critical, intelligent cloud-based applications backed by the performance, scale, security, and reliability that only the most deployed and most trusted graph technology can provide.
Customers like Levi Strauss & Co., Sainsbury’s, Siemens, The Orchard and Tourism Media are already using Aura Enterprise on AWS for fraud detection, regulatory compliance, recommendation engines, supply chain analysis, and much more.
Join us for this exclusive digital event to learn more about Neo4j Aura Enterprise on AWS:
- Understand the state of the data and analytics market and how investing in Neo4j and AWS fits in the big picture
- Get insights into how Siemens and Tourism Media are unlocking the power of graph databases on AWS during a panel discussion
- Discover how to build modern graph applications with Neo4j on AWS through a step-by-step presentation and demo
Technical marketers are in high demand and low supply. Being able to dive into data on your own, with no help from engineering, makes you a much better marketer.
This is why SQL is so powerful - it allows you to see any data you want about anything your customers do. Knowing how to use SQL is literally a marketing superpower.
In this SQL tutorial specifically for marketers, I've pulled together SQL query basics that any marketer or data analyst will need to dig into their customer analytics. This course is the best resource for marketers, growth hackers and product managers who want to get more technical and learn SQL. It's what I wish existed when I was going through tutorial after tutorial, sifting through lots of information that didn't apply to me and trying to learn on my own.
SQL is simple enough that - just by learning a few concepts I cover above - you'll be able to use it for any kind of data analysis, cohort analysis or campaign breakdown.
Want more information? Check out resources on my blog - http://justinmares.com/sql
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
[Webinar] Interacting with BigQuery and Working with Advanced QueriesTatvic Analytics
In this webinar, we will cover advanced concepts and some complex queries. We will give a demo of how to fetch data from BigQuery into tools like Excel, R and python so we can continue further analysis. Along With Hands-on exercise, we will demonstrate how to automate queries using Apps Script and Command Line tool.
SEO Forecasting and unlocking "not provided" keywords using SEO MonitorAnn Stanley
SEO Monitor is a new SEO tool that unlocks your "not provided" keyphrases by using your Google Webmaster tools/Search Console data and combining it with Analytics data.
In addition the tool has a brilliant dashboard for viewing current keyphrase rankings, versus search volumes, difficulty scores, as well as a Visibility Score for a group of keyphrases. It also allows you to view your rankings and Visibility Score as compared to your competitors.
Once you have used the tool for your keyphrase research (savings hours of work) you can then predict the increase in traffic for your target group of keyphrases over a project duration of typically 12-18 months.
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword ResearchDistilled
Are you tapping into automation for keyword research? If not, why not? When it comes to SEO, automation is awesome. For starters, it can help free up a lot of time that is normally spent on menial tasks. What’s more, it can also aid deep analysis, and even facilitate innovation. If you are still doing keyword research manually, this is a must-attend session. Paul will show you how to get started with automated keyword research, using some easy-to-use tools. You’ll see first-hand how they can help you uncover valuable insights automatically. Overall, you will walk away with an immediately actionable plan to start automating your keyword research today.
In this talk I will walk through multiple tools/resources available to help you handle large datasets from log files to Google Analytics. These new techniques will empower you to find more valuable insights and help you avoid the annoyance of crashing Excel spreadsheets.
[TurnDigi 2020] Getting Tech SEO ImplementedAreej AbuAli
In this talk, Areej will share tips for communicating technical issues and getting them implemented. She will walk the audience through her prioritisation model and how to measure both SEO impact and technical effort for each recommendation.
My workshop presentation at the Rocks Digital Conference 2017. Learn more about our customer digital marketing and SEO classes at www.searchengineacademytexas.com
An short introduction on Big Query. With this presentation you'll quickly discover :
How load data in BigQuery
How to build dashboard using BigQuery
How to work with BigQuery
and, at last but not least, we've added some best practices
We hope you'll enjoy this presentation and that it will help you to start exploring this wonderful solution. Don't hesitate to send us your feedbacks or questions
Using Google Analytics for SEO Reporting in a (not provided) WorldJeff Sauer
This presentation was originally given at Superweek, Hungary (#spwk), but is relevant for all audiences interested in Google Analytics and SEO.
Seeing your Keyword (not provided) in Google Analytics SUCKS, but it doesn't have to be the end of the world! Learn how to do a great job with SEO, even if you don't have keyword data available.
This presentation is chocked full of actionable tips, tools and valuable information to help you do a better job of analyzing your search performance.
Not provided is NOT the end of the world. It's the beginning of you becoming a better analyst!
Similar to [LondonSEO 2020] BigQuery & SQL for SEOs (20)
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
3. @areej_abuali
HELLO!
I’m here to talk to you about how (5
months ago) I started using was forced
to start using BigQuery & SQL in my
day to day job.
3
15. @areej_abuali
What is BigQuery?
15
“BigQuery is an enterprise data warehouse that
stores and queries massive datasets by
enabling super-fast SQL queries using the
processing power of Google’s infrastructure.”
16. @areej_abuali
What is BigQuery?
16
“BigQuery is an enterprise data warehouse that
stores and queries massive datasets by
enabling super-fast SQL queries using the
processing power of Google’s infrastructure.”
TOO MUCH
GIBBERISH!
17. @areej_abuali
So what is it then?
17
It’s a thing that will help you analyse
massive datasets quickly and easily
via SQL!
19. @areej_abuali
Why is it useful?
▸ It’s cloud-based (super scalable)
▸ Unlimited access to historical data
19
20. @areej_abuali
Why is it useful?
▸ It’s cloud-based (super scalable)
▸ Unlimited access to historical data
▸ It’s pay as you go (1TB = $5)
20
21. @areej_abuali
Why is it useful?
▸ It’s cloud-based (super scalable)
▸ Unlimited access to historical data
▸ It’s pay as you go (1TB = $5)
▸ Simple interface and setup
21
22. @areej_abuali
And as for SQL...
▸ It’s a language used for extracting and
analysing data stored in databases
22
23. @areej_abuali
And as for SQL...
▸ It’s a language used for extracting and
analysing data stored in databases
▸ It’s way faster than Excel because the data
you’re analysing is stored separately
23
24. @areej_abuali
And as for SQL...
▸ It’s a language used for extracting and
analysing data stored in databases
▸ It’s way faster than Excel because the data
you’re analysing is stored separately
▸ Your code is reusable
24
45. @areej_abuali
SQL Query - From
45
PROJECT ID DATASET TABLE
bigquery-public-data.google_analytics_sample.ga_sessions_20170801
46. @areej_abuali
SELECT
date as Date,
channelGrouping as Channel,
totals.visits as Visits,
totals.transactionRevenue as Revenue
FROM `bigquery-public-data.google_analytics_sample.ga_sessions_20170801`
46
SQL Query - From
48. @areej_abuali
SQL Query - Where
▸ WHERE channelGrouping = ‘Organic Search’
▸ WHERE channelGrouping in (‘Organic Search’, ‘Direct’)
▸ WHERE channelGrouping = ‘Organic Search’ AND date =
‘20170701’
48
49. @areej_abuali
SELECT
date as Date,
channelGrouping as Channel,
totals.visits as Visits,
totals.transactionRevenue as Revenue
FROM `bigquery-public-data.google_analytics_sample.ga_sessions_20170801`
WHERE channelGrouping = 'Organic Search'
49
SQL Query - Where
51. @areej_abuali
SELECT
date as Date,
channelGrouping as Channel,
totals.visits as Visits,
totals.transactionRevenue as Revenue
FROM `bigquery-public-data.google_analytics_sample.ga_sessions_20170801`
WHERE channelGrouping = 'Organic Search'
ORDER BY totals.visits desc
51
SQL Query - Order By
53. @areej_abuali
SELECT
date as Date,
channelGrouping as Channel,
totals.visits as Visits,
totals.transactionRevenue as Revenue
FROM `bigquery-public-data.google_analytics_sample.ga_sessions_20170801`
WHERE channelGrouping = 'Organic Search'
ORDER BY Revenue desc
LIMIT 100
53
SQL Query - Limit
54. @areej_abuali
#standardSQL
SELECT
date as Date,
channelGrouping as Channel,
totals.visits as Visits,
totals.transactionRevenue as Revenue
FROM `bigquery-public-data.google_analytics_sample.ga_sessions_20170801`
WHERE channelGrouping = 'Organic Search'
ORDER BY Revenue desc
LIMIT 100
54
Standard vs
Legacy
58. @areej_abuali
Your typical process...
58
▸ Open GA
▸ Filter data in GA
▸ Export GA data
▸ Open Excel
▸ Clean data
▸ Filter data
▸ Sort data
Cry because everything
breaks and you get the
spinning wheel of death
62. @areej_abuali
SQL Query - Select
62
SELECT
date as Date,
channelGrouping as Channel,
sum(totals.visits) as Visits,
sum(totals.transactionRevenue) as Revenue
63. @areej_abuali
SQL Query - Group By
63
SELECT
date as Date,
channelGrouping as Channel,
sum(totals.visits) as Visits,
sum(totals.transactionRevenue) as Revenue
GROUP BY Date, Channel
Non-aggregated
columns should
be in Group By
64. @areej_abuali
SELECT
date as Date,
channelGrouping as Channel,
sum(totals.visits) as Visits,
sum(totals.transactionRevenue) as Revenue
FROM `bigquery-public-data.google_analytics_sample.ga_sessions_20170801`
WHERE channelGrouping = 'Organic Search'
GROUP BY Date, Channel
ORDER BY Revenue desc
LIMIT 100
64
74. @areej_abuali
SELECT
a.channelGrouping as Channel,
sum(a.totals.visits) as Visits,
sum(b.totals.transactionRevenue) as Revenue
FROM `project-1234.analytics.ga_sessions` a
LEFT JOIN `project-1234.analytics.ga_transactions` b
ON (a.ga_session_id = b.ga_session_id)
WHERE a.channelGrouping = 'Organic Search'
74
85. @areej_abuali
85
BristolSEO (Jan 28th)
ReadingSEO (Feb 13th)
Hayden Roche - Technical SEO at Scale
Attend more advanced talks!
https://www.meetup.com/bristol-seo/
https://www.meetup.com/SEO-Meetup-Reading/
@HaydenRoche3
86. @areej_abuali
86
Read everything Dom writes!
@dom_woodman
▸ How to Use BigQuery for Large-Scale SEO
▸ Guide to Log Analysis with Big Query
https://moz.com/blog/how-to-bigquery-large-scale-seo
https://www.distilled.net/log-file-analysis/
87. @areej_abuali
Beautiful Dom Slide!
▸ How long does it take for a page to be discovered after
being published?
▸ Which pages have requests from Googlebot?
▸ What are the top non-canonical pages being crawled?
▸ What are the most crawled parameters?
▸ Which directories have the most 404 error codes?
▸ Which pages are crawled with and without parameters?
87
https://www.slideshare.net/DominicWoodman/a-guide-to-log-analysis-with-big-query
89. @areej_abuali
89
More great resources/courses
▸ Coursera - From Data to Insights with Google Cloud
▸ QwikLabs - BigQuery for Marketing Analysts
▸ Coding is for Losers - Learning BigQuery SQL
▸ OnCrawl - Why SEOs Should Ditch Excel & Learn SQL
▸ Book - Google BigQuery: The Definitive Guide
▸ Google - BigQuery Documentation
▸ Google - BigQuery Cookbook
90. @areej_abuali
A few final points...
90
Try out every random SQL query
you come across
(and create a library of saved queries)
91. @areej_abuali
A few final points...
91
Mash up different datasets
together
(it helps answer tons of questions)
92. @areej_abuali
A few final points...
92
Share cool things you learn with
the rest of us
(and don’t worry about that one idiot on
Twitter who labels it as ‘old news’)
93. @areej_abuali
A few final points...
93
It’s okay to feel overwhelmed learning
something new
(maybe in 5 months you’ll be giving a talk
about it too!)