The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.

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13+ years in International SEO

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Let’s
Define this

5. According to Google, Low
Search Volume Keywords
are…

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9. That makes
sense, No?
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Matching User Intent With Content
Goal: Attract
wider users that
are unfamiliar with
your brand
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Matching User Intent With Content
Goal: Provide
expertise & a
positive shopping
experience
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Matching User Intent With Content
Goal: Convince
user to make a
purchase
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13. And of course we all know
that, right?
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Think Again!
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40%
are still ignoring low search volume search terms
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Think Again!
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70%
pay great attention to their readers
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30%
Just don’t!
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Think Again!
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So I asked
more than
100 CMOs
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Would you approve a content
strategy based on low
search volume search
terms?
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26.5%
“YES”
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Low Search Volume =
Same Content Efforts
= Less Exposure
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Is this the right KPI?
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We need to tie
the right KPI to
the right content
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29. Meaning…
Low Search Volume
❑ High intent
❑ Less exposure
❑ Less Brand awareness
❑ Likely to convert
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30. Meaning…
❑ Low intent
❑ Mostly browsing
❑ High competition
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High Search Volume
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31. Where to get some ideas?
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32. Where to get some ideas?
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Google
Autocomplete
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33. Where to get some ideas?
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Semrush
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34. Where to get some ideas?
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Surfer
SEO
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35. Where to get some ideas?
People
Also
Ask
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36. Any tool you like!
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Why Aim As Low?
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38. Newly Launched Products
(GA4 had zero searches 14 days after launch)

39. Trends
Capture the trends and get the traffic

40. Niche Content
(Content that solves questions)

41. What Does
it Look
Like?
(Case
Study)
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42. First,
we map!
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43. See if
relevant
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44. Mapping in the relevant items
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45. Creating Rules for metas
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46. What we did

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Launching 100 pages with very low
search volume as a starting point:
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After POC was a success,
we’ve launched around 5K
pages, programmatically,
using the same template
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49. Results?

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+105%
Traffic Growth
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+25%
Conversion Results
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Takeaways
rliraz #brightonSEO

53. Thank You!
Go Find Those “Precious Keywords”
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rliraz
www.lirazpostan.com