Visual Search Tools and Tactics by Crystal Carter at MozCon 2022

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Crystal Carter discusses visual search optimization tactics. She explains that visual search allows image queries to return relevant content, unlike traditional image search where text queries return images. She provides tips for optimizing images with standard SEO practices like alt text and file names, ensuring text is readable, and including relevant entities. Carter also discusses optimizing real-world assets by maintaining consistent branding, encouraging relevant user-generated content through sponsorships and merchant listings, and connecting with local guides.

Visual Search
Tactics and Tools
Crystal Carter
Head of SEO Communications at Wix.com
#MozCon

What’s the deal with visual search?
Visual Search Tactics and Techniques #MozCon
How do you optimize images?
How do you optimize real life?
@crystalontheweb

What’s the
deal with
visual search?
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

Visual search makes
the camera a
primary tool for…
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

understanding
the
world
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

8 Billion
Monthly searches
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

● Translate
● Read written text
● Homework
● Shopping
● Landmarks
● Dining
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

How do you
optimize your
images?
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

Lay the
groundwork with
image SEO
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

Image search SEO
≠
Visual search SEO
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

In image search SEO,
text queries return images
Visual Search Tactics and Techniques #MozCon
@crystalontheweb
fruit

Visual Search Tactics and Techniques #MozCon
fruit
In visual search SEO,
image queries return content
@crystalontheweb

Visual Search Tactics and Techniques
Standard image
optimizations
● Relevant file names
● Modern formats
● Alt text
● Alt tags
● Structured data
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

Visual Search Tactics and Techniques
Show text the right
way around
#MozCon
@crystalontheweb

Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

Visual Search Tactics and Techniques
Text direction
Ensure photos are
uploaded with text in the
right direction. Reduce
vertical text in images.
#MozCon
Visual Search Tactics and Techniques
@crystalontheweb

Include relevant
entities
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

Visual Search Tactics and Techniques
@crystalontheweb
#MozCon

Visual Search Tactics and Techniques
Include Relevant
Entities
Visual Search Tactics and Techniques
@crystalontheweb

#MozCon
@crystalontheweb
Visual Search Tactics and Techniques

Visual Search Tactics and Techniques
Include relevant
entities
Ensure you have relevant
landmarks, objects, and
faces for sentiment in your
images.
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

Optimize images with:
Visual Search Tactics and Techniques #MozCon
Standard Image SEO
Readable text
Relevant entities
@crystalontheweb

How do you
optimize
real life?
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

Tight & consistent
branding in real life
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

Tight & consistent
branding in real life
Use the same logos IRL that
you have in your structured
data, knowledge panel,
Google Merchant and GBP.
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

…don’t forget about
uniforms & merch
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

SEO for real life
sponsorships
@crystalontheweb
Visual Search Tactics and Techniques
#MozCon

Visual Search Tactics and Techniques
@crystalontheweb
Source PR Wire

Visual Search Tactics and Techniques
SEO your
sponsorships
Be seen on plain
backgrounds with good
lighting. Prioritize
unobscured placements.
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

100%
that pic
Visual Search Tactics and Techniques
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

Visual Search Tactics and Techniques
Knowledge Graph Search Carl Hendy
#MozCon
@crystalontheweb

Visual Search Tactics and Techniques
#MozCon

But what if you
don’t have
that pic?
Visual Search Tactics and Techniques
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

Make
one.
Visual Search Tactics and Techniques
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

Have that picture
on your website
Review the knowledge graph
and UGC sources for
candidates & act
accordingly.
Photo: Barry Schwartz
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

Encourage relevant
user generated
content
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

🔍 Near Me
Near Me multisearch
will let users compare
their pics to Google
Maps pics to find
places to eat.
Visual Search Tactics and Techniques
#MozCon
+
@crystalontheweb

Visual Search Tactics and Techniques
#MozCon
GBP as visual search data set
Photos: Sacred Grounds
@crystalontheweb

Visual Search Tactics and Techniques
#MozCon
Entice Local Guides with:
● Add good “Owner” photos
● “Like” top photos
● Reply to users
● Display reviews on website
● Prompt reviews at location
@crystalontheweb

Visual Search Tactics and Techniques
Encourage visual
UGC
Connect with Local Guides
and encourage visual reviews
across UCG channels.
Visual Search Tactics and Techniques
#MozCon
@crystalontheweb

Visual search is
growing rapidly.
The photo is the query.
Visual Search Tactics and Techniques #MozCon
@crystalontheweb

Optimize images with:
Visual Search Tactics and Techniques #MozCon
Standard image SEO
Readable text in pics
Relevant entities
@crystalontheweb

Optimize IRL with:
Visual Search Tactics and Techniques #MozCon
Creation of UGC photo opps
SEO for IRL sponsorships
UGC content in GBP
Tight & consistent branding
@crystalontheweb

Optimize IRL with:
Visual Search Tactics and Techniques #MozCon
Create photo opportunities
SEO your IRL sponsorships
Encourage UGC on GBP

#MozCon
Thank You!
Continue the conversation on Twitter at @CrystalontheWeb
Visual Search Tactics and Techniques

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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

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Digital Strategy Master Class - Andrew Rupert

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

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The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

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Visual Search Tools and Tactics by Crystal Carter at MozCon 2022

1. Visual Search Tactics and Tools Crystal Carter Head of SEO Communications at Wix.com #MozCon

2. What’s the deal with visual search? Visual Search Tactics and Techniques #MozCon How do you optimize images? How do you optimize real life? @crystalontheweb

3. What’s the deal with visual search? Visual Search Tactics and Techniques #MozCon @crystalontheweb

4. @crystalontheweb

5. @crystalontheweb

6. @crystalontheweb @crystalontheweb

7. Visual search makes the camera a primary tool for… Visual Search Tactics and Techniques #MozCon @crystalontheweb

8. understanding the world Visual Search Tactics and Techniques #MozCon @crystalontheweb

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16. 8 Billion Monthly searches Visual Search Tactics and Techniques #MozCon @crystalontheweb

17. ● Translate ● Read written text ● Homework ● Shopping ● Landmarks ● Dining Visual Search Tactics and Techniques #MozCon @crystalontheweb

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20. How do you optimize your images? Visual Search Tactics and Techniques #MozCon @crystalontheweb

21. Lay the groundwork with image SEO Visual Search Tactics and Techniques #MozCon @crystalontheweb

22. Image search SEO ≠ Visual search SEO Visual Search Tactics and Techniques #MozCon @crystalontheweb

23. In image search SEO, text queries return images Visual Search Tactics and Techniques #MozCon @crystalontheweb fruit

24. Visual Search Tactics and Techniques #MozCon fruit In visual search SEO, image queries return content @crystalontheweb

25. Visual Search Tactics and Techniques Standard image optimizations ● Relevant file names ● Modern formats ● Alt text ● Alt tags ● Structured data Visual Search Tactics and Techniques #MozCon @crystalontheweb

26. Visual Search Tactics and Techniques Show text the right way around #MozCon @crystalontheweb

27. Visual Search Tactics and Techniques #MozCon @crystalontheweb

28. Visual Search Tactics and Techniques

29. Visual Search Tactics and Techniques

30. Visual Search Tactics and Techniques

31. Visual Search Tactics and Techniques

32. Visual Search Tactics and Techniques Text direction Ensure photos are uploaded with text in the right direction. Reduce vertical text in images. #MozCon Visual Search Tactics and Techniques @crystalontheweb

33. Include relevant entities Visual Search Tactics and Techniques #MozCon @crystalontheweb

34. Visual Search Tactics and Techniques @crystalontheweb #MozCon

35. Visual Search Tactics and Techniques @crystalontheweb #MozCon

36. Visual Search Tactics and Techniques Include Relevant Entities Visual Search Tactics and Techniques @crystalontheweb

37. #MozCon @crystalontheweb Visual Search Tactics and Techniques

38. Visual Search Tactics and Techniques Include relevant entities Ensure you have relevant landmarks, objects, and faces for sentiment in your images. Visual Search Tactics and Techniques #MozCon @crystalontheweb

39. Optimize images with: Visual Search Tactics and Techniques #MozCon Standard Image SEO Readable text Relevant entities @crystalontheweb

40. How do you optimize real life? Visual Search Tactics and Techniques #MozCon @crystalontheweb

41. Tight & consistent branding in real life Visual Search Tactics and Techniques #MozCon @crystalontheweb

42. Visual Search Tactics and Techniques #MozCon @crystalontheweb

43. Visual Search Tactics and Techniques #MozCon @crystalontheweb

44. Visual Search Tactics and Techniques #MozCon @crystalontheweb

45. Visual Search Tactics and Techniques #MozCon @crystalontheweb

46. Visual Search Tactics and Techniques #MozCon @crystalontheweb

47. Tight & consistent branding in real life Use the same logos IRL that you have in your structured data, knowledge panel, Google Merchant and GBP. Visual Search Tactics and Techniques #MozCon @crystalontheweb

48. …don’t forget about uniforms & merch Visual Search Tactics and Techniques #MozCon @crystalontheweb

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50. Visual Search Tactics and Techniques #MozCon @crystalontheweb

51. SEO for real life sponsorships @crystalontheweb Visual Search Tactics and Techniques #MozCon

52. Visual Search Tactics and Techniques @crystalontheweb Source PR Wire

53. Visual Search Tactics and Techniques #MozCon @crystalontheweb

54. Visual Search Tactics and Techniques #MozCon @crystalontheweb

55. Visual Search Tactics and Techniques #MozCon @crystalontheweb

56. Visual Search Tactics and Techniques #MozCon @crystalontheweb

57. Visual Search Tactics and Techniques SEO your sponsorships Be seen on plain backgrounds with good lighting. Prioritize unobscured placements. Visual Search Tactics and Techniques #MozCon @crystalontheweb

58. 100% that pic Visual Search Tactics and Techniques Visual Search Tactics and Techniques #MozCon @crystalontheweb

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60. Visual Search Tactics and Techniques Knowledge Graph Search Carl Hendy #MozCon @crystalontheweb

61. Visual Search Tactics and Techniques #MozCon @crystalontheweb

62. Visual Search Tactics and Techniques #MozCon

63. But what if you don’t have that pic? Visual Search Tactics and Techniques Visual Search Tactics and Techniques #MozCon @crystalontheweb

64. Make one. Visual Search Tactics and Techniques Visual Search Tactics and Techniques #MozCon @crystalontheweb

65. Visual Search Tactics and Techniques #MozCon @crystalontheweb

66. Visual Search Tactics and Techniques #MozCon @crystalontheweb

67. Have that picture on your website Review the knowledge graph and UGC sources for candidates & act accordingly. Photo: Barry Schwartz Visual Search Tactics and Techniques #MozCon @crystalontheweb

68. Encourage relevant user generated content Visual Search Tactics and Techniques #MozCon @crystalontheweb

69. Visual Search Tactics and Techniques #MozCon @crystalontheweb

70. Visual Search Tactics and Techniques #MozCon @crystalontheweb

71. 🔍 Near Me Near Me multisearch will let users compare their pics to Google Maps pics to find places to eat. Visual Search Tactics and Techniques #MozCon + @crystalontheweb

72. Visual Search Tactics and Techniques #MozCon GBP as visual search data set Photos: Sacred Grounds @crystalontheweb

73. Visual Search Tactics and Techniques #MozCon Entice Local Guides with: ● Add good “Owner” photos ● “Like” top photos ● Reply to users ● Display reviews on website ● Prompt reviews at location @crystalontheweb

74. Visual Search Tactics and Techniques #MozCon @crystalontheweb

75. Visual Search Tactics and Techniques Encourage visual UGC Connect with Local Guides and encourage visual reviews across UCG channels. Visual Search Tactics and Techniques #MozCon @crystalontheweb

76. Visual search is growing rapidly. The photo is the query. Visual Search Tactics and Techniques #MozCon @crystalontheweb

77. Optimize images with: Visual Search Tactics and Techniques #MozCon Standard image SEO Readable text in pics Relevant entities @crystalontheweb

78. Optimize IRL with: Visual Search Tactics and Techniques #MozCon Creation of UGC photo opps SEO for IRL sponsorships UGC content in GBP Tight & consistent branding @crystalontheweb

79. Optimize IRL with: Visual Search Tactics and Techniques #MozCon Create photo opportunities SEO your IRL sponsorships Encourage UGC on GBP

80. #MozCon Thank You! Continue the conversation on Twitter at @CrystalontheWeb Visual Search Tactics and Techniques

Visual Search Tools and Tactics by Crystal Carter at MozCon 2022

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