Jasmine Granton - Brighton SEO 2022 slides - How to find your 'perfect' job in digital

2. Let’s start with a fun fact

3. In the average 35 hour a week job, you’ll
work roughly 3,515 days in your lifetime

4. 9.6 years

5. 84,365 hours

7. So why do so many people spend all
of that time unhappy?

8. Recently… there’s been a shift

10. But why all the movement?

11. 59% of businesses attribute employee
dissatisfaction with the organisation’s
flexible or hybrid working policy as one of
the main reasons for resignations over the
last two years
Source HR News

14. Why am I talking about this
today?

15. First… let's talk about privilege.

16. I’ve got a bit of personal experience when it
comes to changing jobs

17. So how do you know when
it’s time to move on?

18. There is no perfect job and some
stress is OK

19. Create a list of what’s wrong with your
current role

20. I’m being micromanaged
I haven’t learnt anything
new in months
I feel pressured to work at
the weekend
The clients are boring
I get bored
I don’t feel motivated I haven’t had a pay
rise since I started
I don’t feel fulfilled
I don’t know how to
progress
My mental health is
suffering
There are no socials

21. Management
I’m being micromanaged
I haven’t had a pay rise since I started
I don’t know how to progress
Work
I haven’t learnt anything new in
months
The clients are boring
I don’t feel fulfilled
Culture
I haven’t learnt anything new in
months
I feel pressured to work at the
weekend
Personal
I don’t feel motivated
My mental health is suffering
I don’t know how to progress

22. Management
I’m being micromanaged
I haven’t had a pay rise since I started
I don’t know how to progress
Work
I haven’t learnt anything new in
months
The clients are boring
I don’t feel fulfilled
Culture
I feel pressured to work at the
weekend
There are no socials
Personal
I don’t feel motivated
My mental health is suffering
I don’t know how to progress

23. Management
I’m being micromanaged
I haven’t had a pay rise since I started
I don’t know how to progress
Work
I haven’t learnt anything new in
months
The clients are boring
I don’t feel fulfilled
Culture
I feel pressured to work at the
weekend
There are no socials
Personal
I don’t feel motivated
My mental health is suffering
I feel stuck in my role

24. If the list feels unmanageable and
unchangeable… it could be time to move on

25. Preparation is key

26. I WILL NOT
BUDGE ON THESE
GOOD ANNUAL
LEAVE OR 4 DAY
WEEK
NO BIG EGOS
SUPPORTIVE
CULTURE
MENTAL HEALTH
SUPPORT
MEET MY SALARY
EXPECTATIONS
FLEXI HOURS/WFH
TRAINING
BUDGET
WOMEN IN
SENIOR
POSITIONS
MANAGE A TEAM
WORKING
ON
DIVERSITY

27. NICE TO HAVE
FREE FOOD IN
THE OFFICE
PERK BOX OR
SOMETHING
SIMILAR
HEAD OF PEOPLE
ROLE IN PLACE SOMEONE I KNOW WORKS
THERE
DOGS IN
THE
OFFICE
REGULAR SOCIALS
INTERESTING
CLIENTS

28. Once you have these in place, you can
interview with confidence knowing what
you’re looking for

29. Make connections in the industry

30. Use social media and events to build a
‘personal brand’

31. It’s time to interview

32. One of the common misconceptions about
an interview is that the ball is in the
employer's court

34. An interview is an interview for both parties

35. My top interview questions

36. How many people across the company
have left in the last year?

37. What style of management do you
encourage across the company?
What kind of manager is my line
manager?

38. What benefits/perks do you offer…?

39. What’s the pay review or promotion
review process like and how often does
it happen?

40. What’s the best and worst thing about
working here?

41. How would my success or failure be
monitored and judged?

42. What are you most proud of about the
company?

43. What are you doing to create a more diverse
workforce?
Have the senior leadership team had any EDI
training?
What does your gender pay gap look like?
What’s your parenting policy?

44. There are SO many
more, so I’ve made a list
Find it here.

45. Red flags 🚩

46. My top red flags

47. The senior leadership team all look the same

48. A lot of people have left recently

49. Companies who brag about the basics

50. A rushed hiring process

51. Companies who say “we’re like a family”

52. Vanity perks

53. Tips to secure the right job

54. Interview often to practice

55. Ask people who work there what it’s like
as well as people who have left

56. Define your must haves and nice to haves
and don’t be swayed
Respect your own boundaries

57. Trust your gut… especially on the 🚩🚩🚩

58. Hiring the right candidate

59. Finding the right person for the job is just
as important for companies as it is for
candidates

60. Hiring people who aren’t a good fit for the
company can lead to people leaving

61. It’s expensive.
From recruitment fees to training, salary and
potentially gardening leave

62. BE HONEST WITH CANDIDATES

63. It’s better to have someone who will commit
to the role knowing the weaknesses

64. What do people want from a role?

65. I asked three experts one question

70. There are some incredible companies in
our industry

71. To provide some balance, I asked three
incredible agency leaders what they’re
most proud of within their company

72. “Today our culture is one of honesty,
craftsmanship, kindness and trust. We
can be ourselves. We are proud of our
work. We all care about each other, and
we admire one another. But we only got
here through change and intentional
decisions. It wasn't magic.”
Gisele Navarro - CEO of NeoMam
Studios

73. “I'm most proud of how people have
developed and progressed, professionally
and personally, whilst being at Evolved. The
culture is driven by our people and the
success of the business all stems from
how strong the team is and how well
everyone works together”
Tom Etherington - MD of Evolved Search

74. “I'd probably say that I'm most proud of how
we've helped so many people develop their
careers from either brand newbie or little
experience, to people who now lead teams/are
directors etc at both Aira and other great
agencies”
Paddy Moogan - Co-Founder of Aira Digital

75. Final thoughts…

76. You can do everything right and still end
up in the wrong job

77. You’re not a failure for changing roles

78. Whilst many companies really do treat
people well…

79. We are all rented brains that can be
replaced… your brain is the only one you’ll
ever have

83. You deserve more

84. It’s good to give a company a chance, but
not at the detriment to your mental health

85. Because if the company you work for
doesn’t treat you right….

86. Another one will.

87. I’d love to answer some questions, but my
Twitter DMs are open with 100%
confidentiality
@grantonjasmine