Brighton SEO October 2022: How your website impacts the planet - and what you can do about it!

How your website
impacts the planet -
and what you can do
about it!
Slideshare.Net/StuartDavies16
@creativebloomUK
Stuart Davies
Creative Bloom

#brightonSEO
@creativebloomUK
DON’T
Yes i ripped this from @greggifford

There is a BIG
problem
#brightonSEO
@creativebloomUK

THE INTERNET
=4%OF
GLOBAL GHGS*
*Frédéric Bordage 2019
#brightonSEO
@creativebloomUK

If it was a
country would
be the 7th
biggest polluter
1. CHINA
2. US
3. INDIA
4. RUSSIA
5. JAPAN
6. GERMANY
7. THE INTERNET
*SOURCE WORLDOMETER
#brightonSEO
@creativebloomUK

BY 2040 IT IS
EXPECTED TO BE
THE SECOND
1. CHINA
2. THE INTERNET
3. USA
4. INDIA
5. RUSSIA
6. JAPAN
7. GERMANY
*SOURCE WORLDOMETER
#brightonSEO
@creativebloomUK

1 ONLINE AD
CAMPAIGN = ⅓
annual CO2 FOR AN
avg US consumer**
@creativebloomUK
*GOOD LOOP
#brightonSEO

1 search = half
a kettle
boiling
#brightonSEO
#brightonSEO
@creativebloomUK

F*CK
#brightonSEO
@creativebloomUK

We are the bad guys!!! #brightonSEO
@creativebloomUK

What is
causing all
of this?
#brightonSEO
@creativebloomUK

Energy
use
#brightonSEO
@creativebloomUK

Data centers!!!
#brightonSEO
@creativebloomUK

Data centers
where our
websites are
hosted
#brightonSEO
@creativebloomUK

(wasteful)
content is king
the destroyer of
worlds
@creativebloomUK #brightonSEO

Resource heavy websites are a power drain
#brightonSEO
@creativebloomUK

Images are the
biggest page
weight
contributor
#brightonSEO
@creativebloomUK

Videos require
intensive
processing
power
#brightonSEO
@creativebloomUK

Long copy =
long dwell
time
#brightonSEO
@creativebloomUK

As does
poor ux
#brightonSEO
@creativebloomUK

Exotic
Types and
variants
of fonts
#brightonSEO
@creativebloomUK

Load speed
#brightonSEO
@creativebloomUK

Code, plugins
& esp.
javascript
#brightonSEO
@creativebloomUK

What can we
do about it?
#brightonSEO
@creativebloomUK

SEOs CAN
HELP SAVE THE
WORLD!!!
#brightonSEO
@creativebloomUK

We can be the good guys!!!
#brightonSEO
@creativebloomUK

#brightonSEO
@creativebloomUK
green
seo

#brightonSEO
@creativebloomUK
The planet is
more
important than
fancy websites

#brightonSEO
@creativebloomUK
We can create
websites that
rank and are
planet friendly

Here’s
how:
#brightonSEO
@creativebloomUK

1. Measure our
website
impact
#brightonSEO
@creativebloomUK
Holding - beacon &
website carbon

2.Adopt
sustainable
web design
principles
#brightonSEO
@creativebloomUK
Holding - tom
greenwood book

3.switch to
renewable
energy web
hosts
#brightonSEO
@creativebloomUK
https://www.thegreenwebfoundation.org/
directory/

4.improve
the ux &
reduce dwell
time
#brightonSEO
@creativebloomUK

5.only place
high quality
& high value
content
#brightonSEO
@creativebloomUK

6. Perform
regular
content
culls
#brightonSEO
@creativebloomUK
Holding - content
cull

7. optimise
and careful
use of images
#brightonSEO
@creativebloomUK

#brightonSEO
@creativebloomUK
Green seo considerations
Does the
image really
add value?

#brightonSEO
@creativebloomUK
Does contain
useful info?

#brightonSEO
@creativebloomUK
Can it have the
same impact if
smaller?

#brightonSEO
@creativebloomUK
reduce images
not visible to
users, e.g. in
carousels.

#brightonSEO
@creativebloomUK
Can you use vectors
or drawingS
instead of images?

8. optimise
and careful
use of video
#brightonSEO
@creativebloomUK

#brightonSEO
@creativebloomUK
autoplay

#brightonSEO
@creativebloomUK
Shorter videos & to
the point please

#brightonSEO
@creativebloomUK
If streaming use
green(ER) streaming
e.g. WISTIA

9. Improve
load speed
and core web
vitals
#brightonSEO
@creativebloomUK

10.
Simple
fonts &
less
variants
#brightonSEO
@creativebloomUK
10.
Simple
fonts &
less
variants

11. Clean
code, few
plugins,
no javascript
#brightonSEO
@creativebloomUK

12. f*cking
seo markup
helps save the
planet
#brightonSEO
@creativebloomUK

Lets see
someone who
has done it:
#brightonSEO
@creativebloomUK

Great! What
else can we
do?
#brightonSEO
@creativebloomUK

Sign up to the
sustainable
web
manifesto
#brightonSEO
@creativebloomUK
Holding -
sustainable web
mainfesto

Offset
your
emissions
#brightonSEO
@creativebloomUK
Holding - trees
for life

Migrate % of
ppc spend to
ecosia
#brightonSEO
@creativebloomUK
Holding - ecoisa

Stop sending
thankyou
emails
#brightonSEO
@creativebloomUK
Dear person.
Thankyou for sending me an
email.
End.
Dear person.
No thankyou for sending me an
email.
End.
Dear person.
No no no thankyou for sending
me an email
Etc.
10 x email = 1 x

Lower screen
brightness
#brightonSEO
@creativebloomUK
This is a picture of really
low brightness setting

#brightonSEO
@creativebloomUK
Seo 101 +
Green seo =

= Websites
ranking =
happy clients
& bosses
#brightonSEO
@creativebloomUK

= Less energy
use internet =
a healthier
planet
#brightonSEO
@creativebloomUK

= Less
kittens
killed
#brightonSEO
@creativebloomUK
Holding - kittens
@greggifford i owe you two pints now

#brightonSEO
@creativebloomUK
Download the
green seo
checklist
bit.ly/GreenSEOChecklist

#brightonSEO
@creativebloomUK
bit.ly/CreativeBloomGrove

Thankyou!!!
Email: hello@creativebloomrocks.com
Twr: @creativebloomUK
https://www.creativebloomrocks.com
bit.ly/creativebloomboom
Stu Davies
Head of agency creative bloom
Lead rep for surfers against sewage
Local surfer
Defender of the planet
#brightonSEO

Brighton SEO October 2022: How your website impacts the planet - and what you can do about it!

Brighton SEO October 2022: How your website impacts the planet - and what you can do about it!

More Related Content

What's hot

Similar to Brighton SEO October 2022: How your website impacts the planet - and what you can do about it!

Recently uploaded

Brighton SEO October 2022: How your website impacts the planet - and what you can do about it!