seo basics ipcs global Attingal .pptx
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SEO (Search Engine Optimization) involves increasing traffic to a website through organic search results. It describes how search engines like Google discover, index, and rank websites. Google uses crawlers like Googlebot to fetch pages, read them, and add them to an index where they are described and located. A site may be missed if it is not well connected to other sites, new and not crawled yet, difficult for crawlers to read, causes crawling errors, or blocks crawlers through its policies.
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The document discusses various aspects of search engine optimization (SEO). It begins by defining SEO and its goal of getting more traffic from search engines like Google. It then describes how search engines like Google work by crawling webpages, indexing their content, processing search queries, and retrieving relevant results. The document also discusses different types of SEO, including on-page optimization of elements like URLs, keywords, and images, and off-page techniques like link building and social media marketing. Major Google algorithm updates that have impacted SEO like Panda, Penguin, and Pigeon are outlined. Finally, it defines keywords and backlinks, noting that backlinks provide another site's endorsement.
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- 2. What is SEO.? Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
- 4. index is when Google fetches a page, reads it, and adds it to the index: Google indexed several pages on my site today. Crawl - The process of looking for new or updated web pages. Google discovers URLsIndex - Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To by following links, by reading sitemaps, and by many other means. Google crawls the web, looking for new pages, then indexes them (when appropriate). Crawler - Automated software that crawls (fetches) pages from the web and indexes them. Googlebot - The generic name of Google's crawler. Googlebot crawls the web constantly.
- 5. f your site isn't in Google - Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our crawlers miss a site, it's frequently for one of the following reasons: • The site isn't well connected from other sites on the web • You've just launched a new site and Google hasn't had time to crawl it yet • The design of the site makes it difficult for Google to crawl its content effectively • Google received an error when trying to crawl your site • Your policy blocks Google from crawling the site