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Seo by softwarez solution
The document is a crash course on SEO by Vikash Mishra, outlining its definition, importance, keyword selection, and types. It emphasizes that SEO enhances a website's visibility in organic search results and distinguishes between black hat and white hat SEO strategies. Key points include the significance of on-page SEO factors and best practices to avoid common pitfalls.
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Seo by softwarez solution
- 1. SEO CRASH COURSE ByVikash Mishra Co-Founder Softwarez Solution
- 2. • What IsSEO? • Some Facts • Why SEO? • Keyword Selection • Types Of SEO • SEO Dont’s Content
- 3. • Search engineoptimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. • SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines What Is Seo?
- 4. •Some Facts • Google- Searching 4,285,199,774 web pages • 28% of Google searches are for a "product/service name", 9% are for a "brand name" and 5% are searches for a "company name". • 85%* of all Web site traffic and 70%* of all online purchases originate from a search engine. (*Jupiter Research) • Micro Commerce opportunities for new products and services will generate an estimated $60 bln in revenue per year by 2015 according to Gartner. A micro purchase is a purchase valued at less than $5 and conducted electronically, where the settlement
- 5. • Not Aquestion At All • Your Business Is online or offline You need SEO Why Seo?
- 6. Keyword Selection • MostImportant Part Of Whole Process Is selection Keyword • Tools Used • Google Keyword Planner • Being Tool • Concept of Competetion • CPC
- 7. Types Of Seo BlackHat Vs White Hat Black Hat SEO In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. At the End Google Will Block You White Hat SEO Google Loves You White Hat SEO types
- 8. ON Page SEO •On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density. • Factors • Structured Data www.schema.org
- 9. ON Page SEO(Cont..) •Content http://www.iacquire.com/blog/18-meta-tags-every- webpage-should-have-in-2013 <body>, <div>, <p>, <span>, no tag Alt Text <img src="http://www.example.com/example.png" alt="Keyword"> Bold/Strong <b></b> <strong></strong>
- 10. SEO Dont’s • DoNot Copy Content Form Any Webite http://www.copyscape.com • Don’t Over use Keywords • Don’t use General Keywords • Don’t have the same title element on every page • Don’t Use “Know More”, “Read More” , “click Here”