The document discusses optimizing on-page video for search engine optimization. It explains that on-page video SEO is different because it provides users a richer content experience and shows richer search results. The key aspects of on-page video SEO optimization include optimizing the video content, using YouTube as the video platform, and optimizing the video webpage by including a transcript, using prime positioning for the video, and engaging audiences.

1. Views on Views of
Video SEO
Crystal Carter
#MozCon

2. On-Page Video SEO | #MozCon
@crystalontheweb
Why is on-page video
SEO different?
How do we optimize on-
page videos?

3. Why is on-page video
SEO different?
@crystalontheweb
On-Page Video SEO | #MozCon

4. users want a richer
content experience.
@crystalontheweb
On-Page Video SEO | #MozCon
On-Page video is
different because…

8. @crystalontheweb
Users love video
On-Page Video SEO | #MozCon

9. @crystalontheweb
On-Page Video SEO | #MozCon
Users love video

10. @crystalontheweb
On-Page Video SEO | #MozCon
Users love video

11. @crystalontheweb
On-Page Video SEO | #MozCon
Users love video

12. @crystalontheweb
On-Page Video SEO | #MozCon
Users want video

13. On-Page video is
different because…
Google shows a
richer SERP.
On-Page Video SEO | #MozCon
@crystalontheweb

14. On-Page Video SEO | #MozCon
@crystalontheweb
Show multiple
formats
from social

15. @crystalontheweb
Native play for YouTube
On-Page Video SEO | #MozCon

16. @crystalontheweb
On-Page Video SEO | #MozCon

17. @crystalontheweb

18. On-Page Video SEO | #MozCon
@crystalontheweb
The same
video can rank
for multiple
positions

19. On-Page Video SEO | #MozCon
@crystalontheweb
on the
same SERP,
at the
same time.

20. @crystalontheweb
On-Page Video SEO | #MozCon

21. New “Organic Video” Channel
@crystalontheweb
On-Page Video SEO | #MozCon

22. @crystalontheweb
On-Page Video SEO | #MozCon
Prevalence of Video in the SERP
2021 2022

23. up by 45% YoY
@crystalontheweb
On-Page Video SEO | #MozCon
Video in the SERP

24. Why tho?
@crystalontheweb
On-Page Video SEO | #MozCon

25. @crystalontheweb
On-Page Video SEO | #MozCon

26. Google Video SERPs vs TikTok
@crystalontheweb
Video SERP Feature prevalence
On-Page Video SEO | #MozCon

27. Google Video SERPs vs TikTok
@crystalontheweb
Video SERP Feature prevalence
On-Page Video SEO | #MozCon

28. Google Video SERPs vs TikTok
@crystalontheweb
Video SERP Feature prevalence
On-Page Video SEO | #MozCon

29. it helps Google achieve
strategic objectives.
@crystalontheweb
On-Page Video SEO | #MozCon
On-Page video is
different because…

30. it helps you achieve
strategic objectives.
@crystalontheweb
On-Page video is
different because…
On-Page Video SEO | #MozCon

31. @crystalontheweb
On-Page video is
different for SEOs
because it is a
hybrid activity
On-Page Video SEO | #MozCon

32. @crystalontheweb
On-Page Video SEO | #MozCon

33. @crystalontheweb
On-Page Video SEO | #MozCon
Optimizations at
every stage impact
the SEO performance of
on-page video.

34. @crystalontheweb
Video
content
Video
platform
Video webpage
On-Page Video SEO | #MozCon

35. @crystalontheweb
Video
content
Video
platform
Video webpage
On-Page Video SEO | #MozCon
On-Page
Video
SEO

36. How do we
optimize
on-page video?
@crystalontheweb
On-Page Video SEO | #MozCon

37. Video
Content
On-Page Video SEO | #MozCon
@crystalontheweb

38. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Content
High quality thumbnail
High quality file format
Keywords in the script
Satisfying user intent

39. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Content
High quality thumbnail
High quality file format
✅
✅

40. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Content
High quality thumbnail
High quality file format
✅
✅
Keywords in the script
Satisfying user intent
💡
💡

41. @crystalontheweb
On-Page Video SEO | #MozCon
Keywords in the script

42. Keywords in your script
@crystalontheweb
On-Page Video SEO | #MozCon
Keywords in the script

43. Keywords in your script
@crystalontheweb
On-Page Video SEO | #MozCon
Keywords in the script

44. On-Page Video SEO | #MozCon
@crystalontheweb
“Main Content is any
part of the page that
directly helps the
page achieve its
purpose.”
Satisfying user intent
Satisfying user intent

45. On-Page Video SEO | #MozCon
@crystalontheweb
“MC can be text,
images, videos,
page features…”
Satisfying user intent
Satisfying user intent

46. On-Page Video SEO | #MozCon
@crystalontheweb
“High and low quality
MC comes in all
formats (e.g., text,
audio, video, images)
and all lengths.”
Satisfying user intent
Satisfying user intent

47. @crystalontheweb
On-Page Video SEO | #MozCon
Video
Gets 2.5x
Higher
CTR
Satisfying user intent
Satisfying user intent

48. Video
Platform
On-Page Video SEO | #MozCon
@crystalontheweb

49. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Platform
Optimize on YouTube
Use YouTube
Link from YouTube
Engage on YouTube

50. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Platform
Optimize on YouTube
Use YouTube
Link from YouTube
Engage on YouTube
💡
💡
💡
💡

51. On-Page Video SEO | #MozCon
@crystalontheweb
Use YouTube
650k+
featured
snippets in
the US

52. Use Youtube
On-Page Video SEO | #MozCon
@crystalontheweb
Use YouTube

53. Use Youtube
On-Page Video SEO | #MozCon
@crystalontheweb
Use YouTube
YT has 48m
ranking pages on
the SERP

54. Use Youtube
On-Page Video SEO | #MozCon
@crystalontheweb
Use YouTube
Source: Joy Hawkins, Sterling Sky
Other
platform

55. Use Youtube
On-Page Video SEO | #MozCon
@crystalontheweb
Use YouTube
Source: Joy Hawkins, Sterling Sky
YouTube

56. @crystalontheweb
On-Page Video SEO | #MozCon
Defaults on
YouTube
meet Google
video indexing
specs
Satisfying user intent
Use YouTube
Correct px size
Supported formats
Full Video Schema
Title consistency

57. Optimize on Youtube
On-Page Video SEO | #MozCon
@crystalontheweb
Optimize on YouTube
Chapters
using
KWs

58. Optimize on Youtube
@crystalontheweb
On-Page Video SEO | #MozCon
Optimize on YouTube

59. Optimize on Youtube
@crystalontheweb
On-Page Video SEO | #MozCon

60. Optimize on Youtube
@crystalontheweb
On-Page Video SEO | #MozCon
Competitor
KWs in
Tags

61. Optimize on Youtube
@crystalontheweb
On-Page Video SEO | #MozCon
KWs in Video
Tags

62. Optimize on Youtube
On-Page Video SEO | #MozCon
YouTube Thumbnail
Optimize on YouTube

63. i
Optimize on Youtube
On-Page Video SEO | #MozCon
Video details
GSC data source
Optimize on YouTube

64. i
Optimize on Youtube
On-Page Video SEO | #MozCon
SERP Thumbnail
Optimize on YouTube

65. Link From Youtube
@crystalontheweb
On-Page Video SEO | #MozCon
Link from YouTube

66. Link From Youtube
@crystalontheweb
On-Page Video SEO | #MozCon
Link from YouTube

67. Link From Youtube
@crystalontheweb
On-Page Video SEO | #MozCon
Honest Trailers | galaxy Quest
Link from YouTube

68. Engage with Youtube
@crystalontheweb
On-Page Video SEO | #MozCon
STAR TREK: PICARD Cast talks NEXT GENERATION Reunion and rocky Relationshipwith Gene Roddenberry
Engage on YouTube

69. Video
Webpage
On-Page Video SEO | #MozCon
@crystalontheweb

70. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Webpage
Include a transcript
Tech SEO Foundations
Use prime positioning
Engage your audience

71. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Webpage
Include a transcript
Tech SEO Foundations
Use prime positioning
Engage your audience
💡
💡
💡
💡

72. Optimize on Youtube
@crystalontheweb
On-Page Video SEO | #MozCon
Tags
Categories
Creator
Title
Thumbnail

73. SEO Tech Foundations
@crystalontheweb
On-Page Video SEO | #MozCon
Tech SEO Foundations

74. Include a transcript
@crystalontheweb
On-Page Video SEO | #MozCon
Include transcript
Adds natural
human
language

75. Use prime positioning
@crystalontheweb
On-Page Video SEO | #MozCon
Use Prime Positioning
Always
above the
fold

76. Use prime positioning
@crystalontheweb
On-Page Video SEO | #MozCon
Use Prime Positioning

77. Engage your audience
@crystalontheweb
On-Page Video SEO | #MozCon
Engage your audience

78. Engage your audience
@crystalontheweb
On-Page Video SEO | #MozCon
Engage your audience

79. Engage your audience
@crystalontheweb
On-Page Video SEO | #MozCon
Engage your audience
✅Priority position
✅Links from YT
✅ High Quality

80. Engage your audience
@crystalontheweb
On-Page Video SEO | #MozCon
Engage your audience
😕No desc.
😕No H1
🙃title, H2

81. Engage your audience
@crystalontheweb
On-Page Video SEO | #MozCon
Engage your audience
Over 2,500
visits per month

82. Engage your audience
@crystalontheweb
On-Page Video SEO | #MozCon
Engage your audience

83. Engage your audience
@crystalontheweb
On-Page Video SEO | #MozCon
Engage your audience

84. Engage your audience
@crystalontheweb
On-Page Video SEO | #MozCon
Engage your audience

85. Why do we care?
On-Page Video SEO | #MozCon
@crystalontheweb

86. On-Page Video SEO | #MozCon
@crystalontheweb
OnPage Video SEO
creates unrivalled
opportunities for
your brand.

87. On-Page Video SEO | #MozCon
@crystalontheweb
Allows you to
reach new audiences
competitively .

88. Optimize video
at all stages of
content creation.
On-Page Video SEO | #MozCon
@crystalontheweb

89. Create highest
quality scripts,
thumbnails and
video titles.
On-Page Video SEO | #MozCon
@crystalontheweb

90. Maximize the
overall content
experience with
users in mind.
On-Page Video SEO | #MozCon
@crystalontheweb

91. Thank You!
Continue the conversation
on Twitter at @CrystalontheWeb
#MozCon