SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO April'22

SEO Automation
Without Using Hard Code
Tevﬁk Mert Azizoğlu | Zeo.org
slideshare.net/TevﬁkMertAzizolu
@mertazizoglu

T. Mert Azizoğlu
#brightonSEO @mertazizoglu
tools.zeo.org
🌍 Istanbul / Turkey
🎓 Computer Engineer
🔎 SEO Director @Zeo
⚡ SEO Automation Geek
󰞨 SEO Lecturer

Sometimes we need automations,
tools.zeo.org
but not like this.

Tools
Zapier
G-Sheets
XPath
What we will cover today?
tools.zeo.org

Tools
Zapier
G-Sheets
XPath
Let’s start!
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What is XPath?
//div[@class="seo-content"]
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XPath is a syntax for deﬁning parts of an
XML document. - w3schools

node
● all page elements
Example: a, p, h3, div, li
XPath Syntax
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//
● points to all relevant
nodes on the page
Example: //h3
XPath Syntax
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attribute
● speciﬁes the
property of the node
Example: class, id, href
XPath Syntax
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@
● indicates the
attribute property
Example:
//div[@class="mert"]
XPath Syntax
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XPath Overview
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count(XPath)
count(//node[@attribute="attribute_name"]/a)
count(//div[@class="seo-content"]/a)
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Element Validation
02
W
r
i
t
i
n
g
X
P
a
t
h
03
01
W
h
a
t
D
a
t
a
D
o
W
e
N
e
e
d
?
XPath
Lifecycle

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What Data
Do We Need?
01

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Element
Validation
02

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Is The Same Element Valid For All Pages? 02

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Writing XPath 03
//div[@class="bui-panel"]

XPath Helper Chrome Extension
Testing w/ XPath Helper

500
URLs
(Free)
“custom extraction
not included”
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Custom Extraction w/
Screaming Frog

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FAQ Extraction w/ XPath

//div[@class="lp-faq__content"]//ul//li//h3
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FAQ Extraction w/ XPath

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FAQ Extraction w/ Screaming Frog

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Results!

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Chrome >
DevTools > Copy >
Copy XPath

Scraper Chrome Extension
Finding XPath w/ Scraper

Tools
Zapier
G-Sheets
XPath
tools.zeo.org

* Web-based Excel from Google!
❏ Free
❏ Cloud-based
❏ Easy integrations, Add-ons
❏ Apps Script & JS
❏ Accessibility
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Google Sheets

=IMPORTXML("url";"xpath")
Gif
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IMPORTXML Formula
(The Best Assistant!)

developers.google.com/apps-script/guides/sheets
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Apps Script =getStatusCode(URL)

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Triggers in Apps Script

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What is Zapier ?

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zapier.com/explore
Plenty of Integrations!

tools.zeo.org
zapier.com/explore
Quick Workﬂows / Zaps

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SEO Sheets Zaps

Tools
I. On-Page SEO
Health Checker
II. Sitemap Watcher
III. Internal Link Catcher
* Bonus
Zapier
G-Sheets
What we’ve learnt so far!
XPath
tools.zeo.org

tools.zeo.org/sheets
On-Page SEO Health Checker
Tools #1 On-Page SEO Health Checker

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Tools #2 Sitemap Watcher / Sheets
//*[local-name()='url']/*[local-name()='loc']

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Tools #2 Sitemap Watcher / Zapier

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Tools #2 Sitemap Watcher / Gmail

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Tools #3 Internal Link Catcher
XPath

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Tools #3 Internal Link Catcher

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Tools #3
XPath Helper Chrome Extension
//div[@class="div_name"]//a[c
ontains(translate(.,'ABCÇDEF
GĞHIİJKLMNOÖPQRSŞTUÜV
WXYZ','abcçdefgğhıijklmnoöp
qrsştuüvwxyz'),
'keyword')]//@href =
'/url_name'

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Tools #3

tools.zeo.org/sheets
Bonus #1 Content Brief Generator
+

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Bonus #2 n8n.io

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Bonus #2 Message When
Content Changes
n8n.io/workﬂows/1471

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Bonus #3 Robomotion.io
Robomotion - Content Checker

tools.zeo.org
//div[@class="thank"]/you
//twitter/@mertazizoglu
#BrightonSEO
seonocode.com

SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO April'22

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