Tech SEO for the Omni-Channel at Brighton SEO 2022

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1 like•102 views

In this session, I shared insights on how Tech SEO can provide additional value to websites in the omnichannel age. Partially because the session was after lunch, but also because I am a great student of Beyoncé as a marketer, I used the other Mrs Carter as an example of someone who regularly engages her audience across multiple channels and uses the strength of her brand to bring audiences with her. In my opinion, tech SEOs should work to be more like Beyoncé by engaging in methods to connect with audiences where they are. This means supporting distribution to and traffic from the places where users consume content (not only via websites), allowing that content to perform well and consistently across all channels. The SERP is increasingly multi-channel, featuring content from social platforms, links off to dedicated apps, and content served through Google-managed channels like Google Maps and Google Travel, so an omnichannel approach can give you a clear benefit across the SERP overall.

Marketing

Tech SEO for the
Omni-Channel
Slideshare.Net/CrystalCarter21
@CrystalontheWeb
Crystal Carter
Wix

Why does omni-channel SEO
matter?
How to set priorities?
How to add value?
@crystalontheweb
Omni-Channel Tech SEO

Why does
omni-channel SEO
matter?
@crystalontheweb
Omni-Channel Tech SEO

@crystalontheweb
music
Social Ecommerce
Film
Charity
Business
Production
Politics
photoshoots
Endorsements
music
social
video
apps
business
charity
shows
politics
ecom
film
photo
@crystalontheweb
Omni-Channel Tech SEO

Event
Homecoming
on Netflix
Live album +
Album
Visual Album
Tidal Launch
Disney Film
Soundtrack
Black is King
Disney+
New album
Lemonade Beychella Lion King
Omni-Channel Tech SEO
@crystalontheweb

@crystalontheweb
Event
Homecoming on
Netflix
Live album +
Album
Visual Album
Launches Tidal
Disney Film
Soundtrack
Black is King
film on Disney+
New album
Lemonade Beychella Lion King

What if I’m
a small
business?
Omni-Channel Tech SEO
@crystalontheweb

for the people
that discover you on
other channels
@crystalontheweb
Omni-Channel Tech SEO

and grow with you
via organic.
@crystalontheweb
Omni-Channel Tech SEO

How to set
priorities?
@crystalontheweb
Omni-Channel Tech SEO

@crystalontheweb
Start with data.
Omni-Channel Tech SEO
@crystalontheweb

Source/
Medium
High traffic
sources
over time
@crystalontheweb
Backlinks
Find gaps
growth
opps by
site type
CRM
High value
offline
activity
Omni-Channel Tech SEO

Source/
Medium
High traffic
sources
over time
@crystalontheweb
Omni-Channel Tech SEO
25 Google Sources
7. G Classroom
5. Gmail Traffic
15. Google Keep

@crystalontheweb
Omni-Channel Tech SEO
Backlinks
Show
emerging
channel
opportunity
54%
Product
Search
2 Billion
Monthly
Searches

@crystalontheweb
Omni-Channel Tech SEO
CRM
Data &
insight on
offline
channels

How do you
add value with
Tech SEO?
@crystalontheweb
Omni-Channel Tech SEO

Speed
@crystalontheweb
Fluidity
Connectivity
Optimise for:
Omni-Channel Tech SEO

Speed
@crystalontheweb
Omni-Channel Tech SEO

Speed
@crystalontheweb
More consistent for
user locale & device
Better CRO for
growth channels
Improved ranking
signals
Omni-Channel Tech SEO

Omni-Channel
Speed
Optimisations
@crystalontheweb
CWV Updates
Third Party Scripts
CDN & Servers
Security Config
Omni-Channel Tech SEO

Fluidity
@crystalontheweb
Omni-Channel Tech SEO

@crystalontheweb
Fluidity
of content
experience
Schema for
Rich Results
Data feeds for
distribution
Multimedia
optimization
Omni-Channel Tech SEO

Connectivity
@crystalontheweb
Omni-Channel Tech SEO

@crystalontheweb
Connectivity
Relevant API
integrations
Automation
for scalability
Audience
language & region
Omni-Channel Tech SEO

@crystalontheweb
Omni-Channel Tech SEO
Almost
400
APIs

Review User activity
trends to identify
opportunities.
@crystalontheweb
Omni-Channel Tech SEO

Speed
@crystalontheweb
Fluidity
Connectivity
Prioritise SEO for:
Omni-Channel Tech SEO

Visual Search Tactics and Techniques #MozCon
@crystalontheweb

Thank You!
Continue the conversation on
Twitter at @CrystalontheWeb

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Tech SEO for the Omni-Channel at Brighton SEO 2022

1. Tech SEO for the Omni-Channel Slideshare.Net/CrystalCarter21 @CrystalontheWeb Crystal Carter Wix

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Tech SEO for the Omni-Channel at Brighton SEO 2022

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