BrightonSEO 2022

1. Why Scaling (Great)
Content Is So Bloody
Hard!
Joshua Hardwick | Ahrefs
@JoshuaCHardwick

2. We've been
trying to scale
content for a
while…

4. But it's been hard.

5. Scaling "content"
is easy. Scaling
great content
is hard.

7. Get out the damn
way.

12. Systemis
e
Standardis
e
Streamline
What you'll do How you'll do it
How you'll do it better
→
→

13. Systemis
e
Standardis
e
Streamline
What you'll do How you'll do it
How you'll do it better
→
→

14. Outline → Review → Draft →
Review → Edit → Upload → Publis

16. Outline → Review → Draft →
Review → Edit → Upload → Publis

17. Systemis
e
Standardis
e
Streamline
What you'll do How you'll do it
How you'll do it better
→
→

22. Systemis
e
Standardis
e
Streamline
What you'll do How you'll do it
How you'll do it better
→
→

25. Your content is
subjected to the
scrutiny of other
experts.

36. These writers are
worth their weight
in gold.

37. Yet another
reason why
systematisation is
important…

40. Not good
enough.