Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Create Better Brand Content…All Year Long

697 views

Published on

Start preparing now for 2017!

Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.

Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:

- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion

Don’t get left behind – start preparing for 2017 now.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Create Better Brand Content…All Year Long

  1. 1. #CisionWebinar Create Better Brand Content...All Year Long. Start preparing now for 2017!
  2. 2. Annemaria Nicholson Senior Manager, Content Marketing @Annemaria_N Kerry O’Shea Gorgone Senior Program Manager, Enterprise Learning at MarketingProfs @KerryGorgone
  3. 3. @Cision @KerryGorgone #CisionWebinar Today’s Participation • During today’s webinar, attendees will be in listen-only mode. • If you are experiencing audio issues, please use the chat box to contact the webinar host. • Submit text questions in the chat box: Q&A will be addressed at the end of today’s webinar.
  4. 4. Create Better Brand Content...All Year Long! @Cision @KerryGorgone #CisionWebinar
  5. 5. Start with a Plan @Cision @KerryGorgone #CisionWebinar
  6. 6. Start with a Plan @Cision @KerryGorgone #CisionWebinar
  7. 7. Start with a Plan @Cision @KerryGorgone #CisionWebinar
  8. 8. Execute Your Vision @Cision @KerryGorgone #CisionWebinar
  9. 9. The Promotion Of One Piece of Content Press Release Blog Post Twitter Facebook LinkedIn YouTube Webinar/Events Advocacy Sales Comms Customer Lifecycle In-Product Website Feature Page Execute Your Vision @Cision @KerryGorgone #CisionWebinar
  10. 10. @Cision @KerryGorgone #CisionWebinar Avoiding legal pitfalls (and what you can do with your content)
  11. 11. @Cision @KerryGorgone #CisionWebinar The Problem: What You Don’t Know CAN Hurt You
  12. 12. Photo credit: Herman Pijpers, flickr.com
  13. 13. Beelzebub, Esq. Specialties: Killing Fun, Ruining Good Ideas
  14. 14. @Cision @KerryGorgone #CisionWebinar
  15. 15. @Cision @KerryGorgone #CisionWebinar The Problem: What You Don’t Know CAN Hurt You (or at Least Cost You)
  16. 16. @Cision @KerryGorgone #CisionWebinar Problem #1: Using Copyrighted Content is Risky 1 picture x 1 use = $4,000
  17. 17. @Cision @KerryGorgone #CisionWebinar Problem #2: Streaming Video Without Planning
  18. 18. @Cision @KerryGorgone #CisionWebinar Problem #3: Influencers Don’t Always Disclose
  19. 19. @Cision @KerryGorgone #CisionWebinar Problem #1: Using Copyrighted Content is Risky 1 picture x 1 use = $4,000
  20. 20. @Cision @KerryGorgone #CisionWebinar Memes = Copyright Infringement
  21. 21. “Creative Commons” content might be stolen...
  22. 22. @Cision @KerryGorgone #CisionWebinar Solution #1: Create Your Own
  23. 23. @Cision @KerryGorgone #CisionWebinar Problem #2: Streaming Video Without Planning So new and shiny! Periscope and Facebook Live
  24. 24. @Cision @KerryGorgone #CisionWebinar Streaming without planning makes you look like…
  25. 25. @Cision @KerryGorgone #CisionWebinar Solution #2: Plan Your Live Stream
  26. 26. @Cision @KerryGorgone #CisionWebinar Post crowd releases before streaming
  27. 27. @Cision @KerryGorgone #CisionWebinar Get signed releases from interviewees
  28. 28. @Cision @KerryGorgone #CisionWebinar POLL: Any problems?
  29. 29. @Cision @KerryGorgone #CisionWebinar POLL: Any problems?
  30. 30. @Cision @KerryGorgone #CisionWebinar POLL: Any problems?
  31. 31. @Cision @KerryGorgone #CisionWebinar POLL: Any problems?
  32. 32. @Cision @KerryGorgone #CisionWebinar POLL: Any problems?
  33. 33. @Cision @KerryGorgone #CisionWebinar Solution #2: Plan Your Live Stream SHOT 1 SHOT 2 SHOT 3 SHOT 4 SHOT 5 SHOT 6
  34. 34. @Cision @KerryGorgone #CisionWebinar Problem #3: Influencers Don’t Always Disclose
  35. 35. @Cision @KerryGorgone #CisionWebinar • Placement • Proximity • Prominence • Presentation The 4Ps of Disclosing Brand/Blogger Relationships
  36. 36. @Cision @KerryGorgone #CisionWebinar
  37. 37. @Cision @KerryGorgone #CisionWebinar #SPON #AD #CLIENT
  38. 38. @Cision @KerryGorgone #CisionWebinar Solution #4: Require Influencers to Disclose
  39. 39. @Cision @KerryGorgone #CisionWebinar Design Disclosures for a Moron in a Hurry
  40. 40. @Cision @KerryGorgone #CisionWebinar POLL: Any disclosure issue?
  41. 41. @Cision @KerryGorgone #CisionWebinar The $16,000+ Mistake
  42. 42. @Cision @KerryGorgone #CisionWebinar
  43. 43. @Cision @KerryGorgone #CisionWebinar The Problem: What You Don’t Know CAN Hurt You
  44. 44. @Cision @KerryGorgone #CisionWebinar The Solution: Actively Look for Potential Problems Ahead of Time
  45. 45. Beelzebub, Esq. Specialties: Killing Fun, Ruining Good Ideas
  46. 46. Analyze and Optimize
  47. 47. Analyze and Optimize
  48. 48. @Cision @KerryGorgone #CisionWebinar Questions & Answers Please enter your questions for the speaker in the chat box of your webinar console or tweet them to #CisionWebinar.
  49. 49. @Cision @KerryGorgone #CisionWebinar Thank you for Attending! About Cision: Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs to drive business impact. As the creator of the Cision Communication Cloud™, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that helps brands build meaningful & enduring relationships with influencers and buyers. 100,000+ CLIENTS OFFICES IN: Chicago (HQ), Canada, U.K., France, Germany, Portugal, Sweden, Finland and China

×