Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sanders vs Clinton: Post Nevada Debate

1,119 views

Published on

With the Nevada caucus approaching, learn how Former Secretary of State Hillary Clinton and Senator Bernie Sanders stack up nationally and in the Silver State. Find out which topics each candidate leads on and learn more about their policies on issues like the economy, immigration and healthcare.

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

Sanders vs Clinton: Post Nevada Debate

  1. 1. Social Mentions: Feb. 8 – Feb. 12 Sanders vs Clinton: Post Nevada Debate
  2. 2. Methodology 2 Based on an analysis of more than 3.5 million social media mentions collected between Feb. 8 and Feb. 12, we have compiled the following share of voice analyses for Democratic presidential candidates on a national scale portioned by issues most important to Democratic voters. This is filtered to exclude mainstream media social messages and to target potential voters. This data includes Twitter, YouTube, online forum comments and Facebook fan pages mentions.
  3. 3. ((clinton (hillary OR election OR elected OR elections OR caucus* OR convention OR conventions OR nominate OR nominated OR nomination OR nominations OR nominating OR "nominee" OR electoral OR delegates OR delegate OR speach OR speech OR speaches OR speeches OR potus OR rep OR dem OR reps OR dems OR rally OR rallies OR GOP* OR legislat* OR democratic OR endors* OR support* OR policy OR policies OR politics OR political OR politician OR politicians OR poll OR polls OR ballot OR ballots OR republican OR republicans OR democrat OR democrats OR debate OR debates OR primary OR primaries OR campaign* OR candidate* OR president* OR vote OR votes OR voted OR voting OR voters OR voters OR 2016 OR Cruz OR paul OR trump OR rubio OR bush OR christie OR carson OR kasich OR omalley OR "o malley" OR sanders OR fiorina)) OR hillary2016 OR clinton2016 OR "clinton 2016" OR hillaryclinton* OR Author:hillaryclinton OR "hillary for america" OR imwithher) OR #clinton* 3 Search String Example
  4. 4. 4 National / Nevada Analysis To Determine the Share of Voice = Winner Nevada 25,000 <18 3,500,000 Tweets Broken Out By Candidate Topic Use Topics to Confirm SOV accuracy
  5. 5. Democrat Nevada Share of Voice 54% 46% Bernie Sanders Hillary Clinton Feb. 8 - Feb. 12 25,000 social message The Nevada debate held on February 11, seems to have helped Clinton gain on Sanders slightly compared to Cision’s last measuring period held between February 6 and February 9, in which Sanders held 59 percent share of voice versus Clinton’s 41 percent.
  6. 6. National Share of Voice 6-Day Roll 56% 44% Bernie Sanders Hillary Clinton Feb. 8 - Feb. 12 3.5 million social mentions Share of voice between both Clinton and Sanders is unchanged since the New Hampshire Primary.
  7. 7. National Share of Voice 24 Hours 52% 48% Bernie Sanders Hillary Clinton Feb. 11, 9 a.m. – Feb. 12, 9 a.m. 114,000 social mentions Discussions around the debate brought the pair closer to parity.
  8. 8. 8 National Share of Voice: Healthcare 0 10000 20000 30000 40000 24-HR Healthcare 6 Day Roll Healthcare Hillary Clinton Bernie Sanders 6 Day Roll Feb. 8 - Feb. 12 71,000 social mentions 24 Hours Feb. 11, 9 a.m. – Feb. 12, 9 a.m. 37,500 social mentions Before the Nevada debate, Sanders’ messaging held a marginal lead against Clinton’s. But in the 24 hours around the debate, Clinton edged out Sanders. Clinton’s position is to stay-the- course with President Obama’s healthcare program, while Sanders would like to institute a single-payer program similar to Canada’s.
  9. 9. Share of Voice: National Abortion Access 0 5000 10000 15000 20000 24-HR Abortion 6 Day Roll Abortion Hillary Clinton Bernie Sanders 6 Day Roll Feb. 8 - Feb. 12 34,500 social mentions 24 Hours Feb. 11, 9 a.m. – Feb. 12, 9 a.m. 15,000 social mentions While both candidates support abortion access, Sanders’ statement in the debate that Republican interference with a woman’s right to choose is rank-hypocrisy has provided the Senator a lead with voters. Until the debate, Clinton held a slide lead on the issue.
  10. 10. 10 Share of Voice: National Economy 0 50000 100000 150000 24-HR Economy 6-Day Roll Economy Hillary Clinton Bernie Sanders 6 Day Roll Feb. 8 - Feb. 12 199,000 social mentions 24 Hours Feb. 11, 9 a.m. – Feb. 12, 9 a.m. 61,000 social mentions While Sanders’ socialist positions may rile Republican voters, they also generate a great deal of discussion for the Vermont senator, who holds a strong lead on the discussion nationally and has through much of the campaign.
  11. 11. 11 National Terrorism Share of Voice 0 5000 10000 15000 20000 25000 24-HR Terror 6-Day Roll Terror Hillary Clinton Bernie Sanders 6 Day Roll Feb. 8 - Feb. 12 35,000 social mentions 24 Hours Feb. 11, 9 a.m. – Feb. 12, 9 a.m. 17,500 social mentions Similar to the economy, Sanders’ position that the US should not lead in the war against ISIS, instead that Muslim nations should fight the war against the terror-state attracts more comments than Clinton’s more hawkish position.
  12. 12. 12 National Immigration Share of Voice 0 5000 10000 15000 24-HR Immigration 6-Day Roll Immigration Hillary Clinton Bernie Sanders 6 Day Roll Feb. 8 - Feb. 12 24,500 social mentions 24 Hours Feb. 11, 9 a.m. – Feb. 12, 9 a.m. 12,000 social mentions Clinton and Sanders hold similar views on immigration, in that they both will use executive actions to naturalize 11 million illegal immigration. Sanders uses the 11 million number prominently in his approach which may be one reason Clinton’s line is more popular.
  13. 13. 13 Share of Voice: National Equal Pay 6 Day Roll Feb. 8 - Feb. 12 10,000 social mentions 24 Hours Feb. 11, 9 a.m. – Feb. 12, 9 a.m. 4,000 social mentions 0 1000 2000 3000 4000 5000 6000 24-HR Equal Pay 6-Day Roll Equal Pay Hillary Clinton Bernie Sanders Clinton had been losing on the discussion around equal pay for women until the debate on Feb. 11. This should be a winning issue for Clinton as this has been of great importance to her for many years.
  14. 14. Your brand’s position on topics of interest and regions of importance can be measured just like this Presidential campaign. Learn how to measure your performance, click here to learn more. 14 Want to do this for your brand?

×