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Are Your Grassroots Efforts Generating Enough Buzz?


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With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.

Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.

They’ll show you how to:

-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world

Published in: Government & Nonprofit
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Are Your Grassroots Efforts Generating Enough Buzz?

  1. 1. Are Your Grassroots Efforts Generating Enough Buzz?
  2. 2. Today’s Participation 2 • During today’s webinar, attendees will be in listen- only mode. • If you are experiencing audio issues, please use the chat box to contact the webinar host. • Submit text questions: Q&A addressed at the end of today’s webinar.
  3. 3. Mike Panetta – Partner, Beekeeper Group Mark Reilly – Vice President, Cision Government Relations 3
  4. 4. Take a Step Back 4
  5. 5. Grassroots Program Pieces 5
  6. 6. Grassroots Then 6
  7. 7. Grassroots Now 7
  8. 8. Take Time To Build a Grassroots Progam 8 It takes time to be able to grow a grassroots program.
  9. 9. Know Your Supporters 9 Are they more than just names on a list? What do they care about?
  10. 10. Passive Supporter Tracking 10
  11. 11. Active Supporter Tracking 11
  12. 12. Track and Leverage Data 12
  13. 13. What Works with Your Supporters? 13 Testing of messages and reactions to them is critical.
  14. 14. Reach Your Supporters Where They Are 14 People use different platforms, devices, and activities.
  15. 15. Responsive Design / Mobile Optimized 15
  16. 16. Facebook 16
  17. 17. Twitter 17
  18. 18. Other Social Networks 18 Just because you aren’t on it, doesn’t mean it doesn’t exist!
  19. 19. A Note on Millenials 19 Generation is more comfortable with the technology, but thing that really separates them is that they are young.
  20. 20. Questions? Mike Panetta @MikePanetta Mark Reilly @mreilly 20
  21. 21. Reference Links • Grassroots Program Tips crises-with-grassroots-support/ • CMF: #socialcongress congress/social-congress-2015 • PAC National Grassroots Conference • Mike Panetta Bio: 21