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Create Standout PAC Communication for 2016

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In this transformative election year, you need to do more than just get people to read your PAC communication.
You need to convince them why your PAC is important, not just for your organization but for them as a member or employee. But how?

The answer is strong, strategic communication.

Turn your annual solicitations into targeted outreach with tips and best practices from noted PAC consultant Amie Adams. Amie will teach you how to create effective messaging that drives engagement and ultimately increases donations to your PAC.

See how you can:

- Ensure your message resonates with email solicitation best
practices
- Capture your audience’s attention using visual
communication
- Add context to your message by relating to the 2016
elections
- Get specific tips and see examples of successful messages

Published in: Government & Nonprofit
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Create Standout PAC Communication for 2016

  1. 1. Create Standout Communications in 2016 Amie Adams, President Dunn Associates
  2. 2. The Elephant in the Room Gallup survey
  3. 3. Be Strategic!
  4. 4. Year-Round Communications
  5. 5. Annual Reports
  6. 6. Is Your Website Ready?
  7. 7. Is Your Website Ready?
  8. 8. Is Your Website Ready?
  9. 9. Campaign
  10. 10. Campaign
  11. 11. 11
  12. 12. Campaign
  13. 13. Campaign 13
  14. 14. Let’s Talk
  15. 15. Present Information Differently
  16. 16. What’s Old is New
  17. 17. What’s Old is New
  18. 18. Infographics
  19. 19. Infographics
  20. 20. Campaign
  21. 21. Say Thank You
  22. 22. Follow Up
  23. 23. Newsletters
  24. 24. Use Images
  25. 25. Consider Your Content
  26. 26. Wish Your Members Well
  27. 27. Election Year Opportunities • Voter Registration • Education on the election process • Election updates • GOTV (Get out the Vote)
  28. 28. Online Voter Registration
  29. 29. GOTV
  30. 30. Consider Your Culture
  31. 31. Does Your PAC Have a Brand?
  32. 32. Target Your Messages
  33. 33. Interactive Data
  34. 34. What’s The Subject?
  35. 35. Mobile & Desktop
  36. 36. Questions?? Amie Adams aadams@dunnassoc.com 703-527-6644 www.dunnassoc.com

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