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Crush Crises Before They Spread
- 1. Peter LaMotte Senior Vice President – Chief of Digital Engagement Being prepared for your future CRISIS
- 2. @peterlamotte WE ONCE CONTROLLED THE MESSAGE
- 3. @peterlamotte YOU’RE NO LONGER IN CONTROL
- 4. WE FOCUS ON THIS PLAN @peterlamotte
- 5. AND NOT THESE PLANS @peterlamotte
- 6. AND NOT BUILDING THESE PLANS @peterlamotte
- 7. INTERNAL Environmental / Accidents Lawsuits Stock Performance Merger Acquisition Management Change Whistleblowers – Wrongdoing Recall Employee Issues Labor Disputes EXTERNAL Natural Disasters Terrorist – Criminal Threat Activist Hostile Takeover Consumer Complaints Competitor Threat and more… SOURCES of CRISES @peterlamotte
- 8. THREATS ARE BOTH EXTERNAL @peterlamotte
- 11. WHILE OTHERS CAN DESTROY IT @peterlamotte
- 13. AUDIENCES ARE NOW MORE VOCAL @peterlamotte
- 15. @peterlamotte
- 17. THE MERGER OF PR & MARKETING @peterlamotte
- 20. USE ALL OF THE TOOLS AT YOUR DISPOSAL TO CONNECT WITH YOUR AUDIENCE
- 21. CHOOSE YOUR OWN ADVENTURE @peterlamotte
- 22. ADAPT THE CHANGING ENVIRONMENT
- 23. DIGITAL CRISIS PLAN CHEAT SHEAT Identify Influencers Identify Stakeholders Asses & Identify Potential Risks Build Social Guidelines Test Execute Review Always Be Monitoring Create Messaging Platforms (Dark Sites) Integrate into Overall Corporate Crisis Plan 1 2 3 4 5 6 7 8 @peterlamotte
- 28. WHO WHAT WHEN WHY WHERE CREATE YOUR SOCIAL GUIDELINES @peterlamotte
- 29. INTEGRATE INTO CORPORATE CRISIS PLAN @peterlamotte
- 31. 1. Be Prepared Build a Plan 2. Know your Strategy 3. Apologize Sincerely 4. Correct Media Mistakes 5. Demonstrate Commitment 6. Review Messages and Images SOCIAL MEDIA MESSAGING @peterlamotte
- 34. @peterlamotte THE RULES of the ROAD
- 35. BEFORE YOU CAN BUILD A CRISIS TEAM YOU FIRST NEED TO CONDUCT A RISK ASSESMENT RULE #1 @peterlamotte
- 36. Catastrophic Critical Marginal Negligible Frequent High High Serious Medium Probable High High Serious Medium Occasional High Serious Medium Low Remote Serious Medium Medium Low Improbable Medium Medium Medium Low IS IT REALLY A CRISIS @peterlamotte
- 37. COMMUNICATIONS SHOULD NEVER “OWN” THE CRISIS MANAGEMENT TEAM RULE #2 @peterlamotte
- 38. WHAT EXACTLY IS THE ROLE OF PR HERE @peterlamotte
- 39. LEGAL* HR OPERATIONS MARKETING LOGISITCS EH&S* SECURITY* COMMUNICATIONS WHO SHOULD BE ON A CRISIS TEAM @peterlamotte
- 40. EXECUTIVE TEAM SETS STRATEGY CRISIS TEAM REPORTS RESULTS CONSTANT COMMUNICATIONS @peterlamotte
- 41. DON’T WAIT FOR A CRISIS TO CONVENE THE CRISIS TEAM RULE #3 @peterlamotte
- 42. CRISIS TEAM’S RULES 1. REVIEW PLAN 2. UPDATE PLAN 3. INTRODUCE NEW TEAM MEMBERS & NEW FUNCTIONS 4. IDENTIFY NEW THREATS (ONGOING RISK ASSESTMENT) @peterlamotte
- 44. One on One RELATIONSHIPS CONNECTING WITH WIDER AUDIENCES Q&A