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Crush Crises Before They Spread
The document outlines a comprehensive approach to crisis management, emphasizing the importance of being prepared for both internal and external threats. It encourages organizations to build strong relationships and utilize multiple communication tools while integrating crisis plans into corporate strategies. Key rules for crisis management include ongoing risk assessment, the formation of a dedicated crisis team, and maintaining constant communication.
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Crush Crises Before They Spread
- 1. Peter LaMotte Senior VicePresident – Chief of Digital Engagement Being prepared for your future CRISIS
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- 3. @peterlamotte YOU’RE NO LONGERIN CONTROL
- 4. WE FOCUS ON THISPLAN @peterlamotte
- 5. AND NOT THESEPLANS @peterlamotte
- 6. AND NOT BUILDING THESEPLANS @peterlamotte
- 7. INTERNAL Environmental /Accidents Lawsuits Stock Performance Merger Acquisition Management Change Whistleblowers – Wrongdoing Recall Employee Issues Labor Disputes EXTERNAL Natural Disasters Terrorist – Criminal Threat Activist Hostile Takeover Consumer Complaints Competitor Threat and more… SOURCES of CRISES @peterlamotte
- 8. THREATS ARE BOTHEXTERNAL @peterlamotte
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- 11. WHILE OTHERS CAN DESTROYIT @peterlamotte
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- 13. AUDIENCES ARE NOWMORE VOCAL @peterlamotte
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- 17. THE MERGER OF PR& MARKETING @peterlamotte
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- 20. USE ALL OFTHE TOOLS AT YOUR DISPOSAL TO CONNECT WITH YOUR AUDIENCE
- 21. CHOOSE YOUR OWNADVENTURE @peterlamotte
- 22. ADAPT THE CHANGINGENVIRONMENT
- 23. DIGITAL CRISIS PLANCHEAT SHEAT Identify Influencers Identify Stakeholders Asses & Identify Potential Risks Build Social Guidelines Test Execute Review Always Be Monitoring Create Messaging Platforms (Dark Sites) Integrate into Overall Corporate Crisis Plan 1 2 3 4 5 6 7 8 @peterlamotte
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- 28. WHO WHAT WHEN WHY WHERE CREATE YOUR SOCIALGUIDELINES @peterlamotte
- 29. INTEGRATE INTO CORPORATE CRISISPLAN @peterlamotte
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- 31. 1. Be PreparedBuild a Plan 2. Know your Strategy 3. Apologize Sincerely 4. Correct Media Mistakes 5. Demonstrate Commitment 6. Review Messages and Images SOCIAL MEDIA MESSAGING @peterlamotte
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- 35. BEFORE YOU CANBUILD A CRISIS TEAM YOU FIRST NEED TO CONDUCT A RISK ASSESMENT RULE #1 @peterlamotte
- 36. Catastrophic Critical MarginalNegligible Frequent High High Serious Medium Probable High High Serious Medium Occasional High Serious Medium Low Remote Serious Medium Medium Low Improbable Medium Medium Medium Low IS IT REALLY A CRISIS @peterlamotte
- 37. COMMUNICATIONS SHOULD NEVER “OWN”THE CRISIS MANAGEMENT TEAM RULE #2 @peterlamotte
- 38. WHAT EXACTLY ISTHE ROLE OF PR HERE @peterlamotte
- 39. LEGAL* HR OPERATIONS MARKETING LOGISITCS EH&S* SECURITY* COMMUNICATIONS WHO SHOULD BE ONA CRISIS TEAM @peterlamotte
- 40. EXECUTIVE TEAM SETS STRATEGY CRISISTEAM REPORTS RESULTS CONSTANT COMMUNICATIONS @peterlamotte
- 41. DON’T WAIT FORA CRISIS TO CONVENE THE CRISIS TEAM RULE #3 @peterlamotte
- 42. CRISIS TEAM’S RULES 1. REVIEW PLAN 2. UPDATE PLAN 3. INTRODUCE NEW TEAM MEMBERS & NEW FUNCTIONS 4. IDENTIFY NEW THREATS (ONGOING RISK ASSESTMENT) @peterlamotte
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- 44. One on One RELATIONSHIPS CONNECTING WITH WIDER AUDIENCES Q&A
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