The document summarizes the creative process and decisions made in developing a double page magazine spread. Key points include: setting up the double page spread dimensions to fit into the spine; using white background and consistent margins; cropping and editing images slightly to make them stand out; choosing a bold font for the title; laying out the article in three columns with spacing between; including an image in the article to break up text; adding a pull quote to intrigue readers; using lines to separate elements cleanly; and being happy that the final spread looks appealing and engaging for the target audience.

1. THE PROCESS FOR MY
DRAFT MAGAZINE
DOUBLE PAGE SPREAD
In this PowerPoint, I am going to be demonstrating my decisions in the
development of my draft magazine double page spread to show the
creative process and thought gone into this magazine.

2. SETTING UP MY DOUBLE PAGE SPREAD
I set up my double page spread having the width double my front cover which means in
the production of creating my magazine, it will perfectly be fitted into the spine. I
continues have the background as white to show continuality in my magazine and white
is the conventional colour of music magazines as the background so the text is clear and
easily readable. The margins are the same as my cover page and contents page (0.5cm)
as I feel this an appropaite sized gap as it will allow me to put the page number

3. ORIGINAL AND EDITED IMAGES
I didn’t edit my images too much
for my double page spread as I
liked the layout of the image so I
only cropped them slightly, made
the images brighter and adjusted
the contrast. This made the images
stand out more on the page. I am
unsure whether I am going to cut
my image on the right out for my
double page spread as this is the
image that will be featured on one
page. I will see later on whether the
image works being cut out or if it
will look fake and unnatural.

4. FIRESIDE
TITLE
I decided to do the layout of my first page before
putting the images in as I want to include an image in
the text and I will need to look at the layout of my article
before I put this image in. I did my Fireside heading in
the Telegrafico font which I found on www.dafont.com
and I screenshotted it and then adjusted the text to a
suitable size appropriate to the double page spread. I
chose this font as I felt it was a very clear, bold and
defined font that would attract the attention of my
audience. I fitted my heading to my margins as I feel the
artist name needs to be one of the most recognizable
things on the double page spread along side the main
image which will encourage the audience to read the
article.

5. LAYOUT OF MY ARTICLE
I decided to do three columns for my article which is traditionally
used a lot for double page spreads as it will include more
information but it will not be off putting for the reading
appearing that it is a long article. I decided the page into three
and had 0.5cm margins on each side so there is a 1cm gap
between each article so the text is spread out. I chose to do
three columns as it allowed me to fit all of my text that I had
written in my draft on the article whilst arranging the columns so
they were equal having each line going as far to the margins as
possible. This means when I remove the margins there will be
clear and defined columns overall demonstrating a professional
approach.

6. LAYOUT OF MY IMAGE
I chose to include an image in my article as I feel it
breaks the text up and gives the page more originality
and character. I feel the image chosen highlights the
artist’s sense of outgoing and individual attitude as it
captures how close they are even though they have
only known each other for a short period of time. I put
the image in the margins matching the article in the
middle column and in line with the text in the top line.
This makes the page look professional and carefully
thought about in order to make the page seem as eye
catching and effective as possible.

7. PULL QUOTE
I chose to include a pull quote in my article to
intrigue the audience as they are skimming
through the magazine. I feel this particular
quote will attract my target audience as
Scenesters (from the Leading Edge tribe) as
they are describes as “moving onto what's
‘next’ before it has a chance to become ‘now’”
which means the idea of a new, interesting
artist will be appealing to my target audience
as they want to know about them before
everyone else does.

8. MAIN IMAGE AND LINES
I looked at how my image looked with the original
background and having the image cut out but I felt the
image cut out looked too harsh and unrealistic
whereas the grey background worked well with the
colour scheme for my magazine. With the images, I
decided to use the convention of having straight lines
to separate my columns, pull quote and images as this
is a typical approach in a simplistic magazine style as it
fills in blank space without making the page look
crowded.

9. TAGLINE AND PAGE NUMBERS
I feel that the tagline for my magazine is
appropriate as it works with my article and will
intrigue my reader making them question what the
opportunity is. This will encourage my audience to
read my article. For the page numbers, I adopted
the style of Q magazine having a black box with the
number written in white I decided this would be an
appropriate style for my magazine as it works with
my overall approach. The style works with the bold
text and defined Fireside title ensuring every aspect
of my magazine stands out and captures the
readers’ attention.

10. OVERALL PRODUCT
Overall, I am happy with the creation of my
double page spread as I believe it looks good,
eye catching and will appeal to my target
audience. I feel it works with the overall styling
I want for my magazine whilst still conforming
to typical conventions of magazines (eg pull
quote and website). I feel that the article I have
constructed will be interesting and intriguing
for the reader encouraging them to read the
rest of my magazine of subscribe to it.